This is the fourth issue of Shanghui Future New Women (hereinafter referred to as Shanghui) "Light Chasing Project", and the interview woman in this issue is Left Bank Xiao.
It has been 10 years since The Left Bank Xiao published the "Floating Cloud Map". For me, The Left Bank represents an era and is an adjective for "internet celebrity". In addition, in more than ten years, I have not paid attention to her.
At present, the Z era Internet celebrities have gone out of the circle, the first generation of Internet celebrities have been half silent, is the left bank Xiao still red? I don't know.
But it is conceivable that if she becomes a martyr in three steps ahead, her life at that time must have been difficult.
In the afternoon of July 2021, in the VIP room of Shanghui Future New Women's Program, I met Zuo Anxiao for the first time, and she herself corroborated that the sharing at that time was actually the unbox sharing and OOTD that many bloggers were doing.
But because I made content too early, earlier than the people's cognition of all lifestyles in this era, I also carried a lot of thunder for the Internet celebrity industry.
When I rummaged through her social media shares, I found that she was still the best of the "influencers".
Everyone may have a 15-minute burst of popularity, but where are you after 16 minutes? She not only told others, but also reminded herself all the time.
Chat with her, you can feel her sense of net is excellent, can be popular for so many years, according to the old saying is God to appreciate food, the important thing is that she is always sober, refuse to be a slave to desire.
Compared with many bloggers and KOLs who have industrialized IP, Zuo Anxiao has never really started this matter, but has retained a lot of his own persistence along the way, including some doubts about the entire era.
In The Left Bank's view, the Internet is in a sense a microcosm of a bubble. She is good at using the Internet and has eaten a lot of dividends from the rise of the Internet, but she has not stopped at the Internet, and in places where we can't see, she is still an investor and an industrialist.
On this day, we also talked about her view of wealth, her lifestyle, and how she can become popular as an ordinary person.
01 Talk about life
Shanghui: How did you spend your day?
Left Bank Xiao: My day was quite exciting.
Before the pandemic, leaving congress occupied a lot of my time, mainly busy fashion weeks and some of my industries in the United States.
The most exaggerated and extreme time in Paris Fashion Week, there are 8 shows and 2 dinners a day.
The show itself may take about 15 minutes, a 5-minute drive between the runway and the runway, and I need 5 minutes to complete a set of makeup and hair in the car. Because when we go to the show, we still have to present it in a posture that is suitable for the show, which is why the brand wants us.
That morning began to make up and hair at 7 o'clock, the last show ended at 9 o'clock, after the party has reached 12 o'clock, really tired enough to cry can not even cry, the whole person is wooden.
Now in China, mainly do fashion-related, participate in some brand activities, participate in some shooting. In addition, I invested in some restaurants in Beijing, such as Xingyun Dabian Stove and Niujiao Village, which also occupied some of my time.
【Left Bank Xiao teaches Shanghui students】
Shanghui: How do you stay in shape?
Left Shore Xiao: In fact, I don't like sports, every exercise has to do a long psychological construction, and I love sweets, and the Mai Ayu set is a must-have for supper. I often order for three or four consecutive days, once I did not order on a business trip, and then ordered again in two days (Mai Xiang Fish Set), and the takeaway brother also asked me why I had not eaten in the past few days.
But I have a habit that I have been adhering to for almost 20 years, and I will definitely stand for 20 minutes after each meal. Of course, this does not mean that it applies to all.
"Shanghui": Little Red Book is at the top of 38 years old or single, I think it is cool not to get married, but there are some excellent women who still worry about their unmarried, share a person can also shine experience?
Left Bank Xiao: I am because I have not met the right boy at the moment. In fact, I am still quite traditional and hope to get married, so if there are good boys, please introduce them.
I'm surrounded by a lot of good women who are unmarried, but I don't quite agree with this lifestyle. I once talked to a friend who was in the media: If you are confident that you will live a good life without marriage. Why don't you have the confidence to get married and still have a good life?
Because we are a traditional society with thousands of years of traditional structure, marriage may be an invisible shackle, but there is no need to break through this shackle.
02 Talk about yourself
Shanghui: Do you feel like an ambitious person?
Zuo Anxiao: I just had dinner with Bing Bingjie a few days ago, and she is really a very beautiful person. Maybe when everyone hears this name, they will unconsciously think of her personal design "Fan Ye". Because I have a good personal relationship with Fan Bingbing, it is very comfortable to know her.
Why am I talking about this? Many people look at my dress, speech, state, and aura before they don't understand me, and everyone will definitely think that Zuo Anxiao is a difficult to approach, very ambitious and strong person.
Actually I'm not (ambitious people). If I were a very ambitious person, I might also become the head IP of the live broadcast outlet or the IP of the head of Taobao.
I'm also reviewing, no ambition is not good, wealth freedom is much slower. Starting tomorrow, I will be an ambitious person, and the press release will be published and the hot search will be bought.
"Shanghui": Will there be an element of gambling in doing things? Or is it the habit of planning and then moving?
Left Shore Xiao: I think it is necessary to divide the occasion, some of which I can afford, and I have some elements of the bet in it, because I can take full responsibility for it.
But whenever it comes to teamwork, or something more macro, I'm very rational and even harsh.
Overall, I anticipate everything in advance, depending on the situation.
Shanghui: Have you ever doubted yourself?
Left Bank Xiao: Of course, just now I am still doubting myself, today's styling is not good, whether the powder is in place.
In fact, the most asked by the media is that as an Internet celebrity, you will have a lot of negative information, how to deal with negative energy? My answer is that the p-graph, big or small, private or business, is the time of the P-chart.
"Shanghui": If something goes wrong in the industry you are investing in, what will you do?
Left Shore Xiao: First of all, we have to look at my role.
Every team will have a division of labor, and in my role I will definitely give it my all. But if it wasn't for the part I was responsible for, I could pry, of course, all in. What is it that is playing in this world? Playing is people. Each of us is very busy, and there is no shortage of friends, but there is a lack of responsible friends.
Back to this question, I will do my best to do what I can. And I am a method-oriented person, I should be very able to adapt to local conditions, according to people's conditions.
03 Talk about wealth
"Shanghui": Becoming famous at a young age has brought you a lot of fame and fortune relatively, what is your view of money?
Left Bank Xiao: My view of money is that it is really incense, and I think money is really important. But money is not the most important.
When I think about it, I think the beautiful things have nothing to do with money. For example, the moment when parents are comfortable, the laughter of friends together, our health, and beautiful scenery, these are not things that can be made with money. So money should be just our carrier, not let us become the master of money.
Shanghui: What is your definition of wealth freedom? When do you feel you will be able to achieve financial freedom?
Xiao Zuo: I feel like I was born with wealth and freedom. Why? I don't care about wealth freedom at all, I care more about happiness and freedom, human freedom.
I went to a high school in Switzerland in 1998, when the prince of the United Arab Emirates, the son of the LG Group and I were all alumni, and when I first entered the school, I was asked by the alumni: Do you have a car in China? This affected me so much that at the beginning of that day, I knew something called the worldview: it turned out that the world was not only China. Step by step, I know that the world is too big and the wealth is too small.
Of course, some people want wealth freedom in order to do what they want to do with their loved ones and provide a better way of life for their parents, but they must not be free because of wealth freedom.
Why I think it is very important to do things with a heart, more is that people are rich and free, but the original intention is not there, in fact, it is a bit of a sigh. And I don't think there are too many obsessions with money, and often the financial resources will be better.
04 Talk about IP
"Shanghui": How ordinary people position themselves to become an Internet celebrity.
Left Bank Xiao: I said before, we want to be a woman who learns to say no.
I see most of the Internet celebrity entrepreneurs, short video entrepreneurs, Douyin, Internet celebrities, Taobao Internet celebrities, Weibo Internet celebrities, Xiaohongshu Internet celebrities, and they are not happy.
Before asking this question, ask yourself a question, do you want to be happy or want to be popular? A lot of people think it's nihilistic, and it's an important step. This is actually your heart. If you can bet on happiness, that's a great thing.
Back to this question, there are too many ways to red, low has low red, noble has noble red, everyone will have the opportunity to ask yourself where your own expertise is.
I've seen a lot of people with first-stage outbursts that're okay, but the fatigue of stage two and the unforeseen stress eventually regurgitate themselves. So in addition to the opportunity cost, whether it can afford the future cost, this is what I very much recommend you to consider.
Shanghui: So how can you create a good personal IP?
Xiao Zuo: This must be a thousand-faced answer.
In my opinion, an IP red half year and an IP red 100 years are completely different definitions, but the quality is unchanged. If you want to run IP for a long time, quality must be the foundation for building IP.
Of course, quality includes products, personality, and even worldviews and patterns. As long as the quality is consolidated, there will be some kind of event that becomes the node of explosion. Again, I think everyone applies a point, to study the IP they appreciate, to study Ta, to see Ta, you will naturally find the law.
I actually feel very deeply on this road. I casually talk about a few points, first, I think women who can say no are the most valuable.
I see many girls who could have gone further and more solid, but because of insufficient cognition, they will always be disturbed by some external information, so as to make some simple judgments and hurt their feathers. In this process, learn to sift through information and say no to some information.
The second is to consider how to extend your life cycle (monetization cycle) before creating IP.
Flow is fluid, just as our life force is controllable and uncontrollable. Every girl should learn to use the Internet, and if we are good at using the Internet, we can assist us on many levels (work, life).
05 Talk about women
"Shanghui": Talk about the views and opinions of the new women of the future?
Left Bank Xiao: This is a big issue. First of all, I certainly can't talk about defining the new woman of the future, but because I have been in close contact with a lot of excellent women (Bay sister-in-law, Kardashian mother), I also have some inspiration for how women can become a real quality woman.
I think a good woman has to be humble. I often share a truth, we must be clear about public and private, how to understand this sentence? I have lived overseas for 16 years and at home for more than 10 years, and there is a little difference between China and the West, which is particularly worth sharing.
In foreign countries, even a very bullish male, a public company boss, still has an equal status with his partner when he comes home. It's time to wash the dishes, it's time to take care of the baby, it's time to talk well. And women, even if they do not have a dazzling aura in society, still have the right to equal dialogue when they go home.
In China, there are still men who make more money in the family, and women, whether they are excellent or not, take on the heavy responsibility of taking care of the family. Of course, this is caused by social problems, and sharing it is hoped that everyone will not affect the family because of social roles.
Even if you are a woman who is mediocre on the outside and has no so-called social value, who dares to ask for it, dares to take responsibility, and dares to have dialogue in the family, this is an excellent woman for me.
【Left Bank Xiao and Shanghui founder Wang Tiantian】