Celebrities endorse a product, the important thing is to bring a win-win situation: companies can increase the popularity of products with star promotion, and stars can get rich endorsement contracts to bring monetary returns, which can be described as killing two birds with one stone. Especially in the early days, a star's "unscrupulous" endorsement of many products can be seen from the TV that a star endorses several products, basically as long as it is advertising time can be seen.
However, with the review of advertisements and the mutual choice between celebrities and enterprises, although the endorsement of celebrities is also increasing, the two sides are also measuring each other for some uncontrollable factors. However, this does not prevent celebrity endorsements from "rolling over" accidents, especially for enterprises and celebrities. On October 21, Li Yundi was investigated and punished for his involvement in drugs, so Toyota Motor immediately debunked the rumors. And like Li Yundi, who endorses the automotive industry, it is surprising to take stock of it, and today I will focus on the stars who have "fallen" because of the endorsement of cars.
1. Highlander endorsed by Li Yundi
On October 21, Li Yundi was arrested by JC for the report of chaoyang masses, which not only affected his piano acting career, but also caused immeasurable losses to endorsements. It is rumored that the highest cost of Li Yundi's advertising endorsement can reach 8 figures, and then Toyota Immediately came out to debunk the rumors, saying that Li Yundi is not the spokesperson of Toyota Motor, but only as a guest of honor in the Highlander conference project, and the two sides have not cooperated in the later period.
In the face of Toyota's explanation, many netizens did not buy it, because if it was only a guest of honor, Li Yundi would definitely not publish advertisements on his social media platform. Even if Toyota asks Li Yundi to publish an advertisement to get revenue, this money is meaningless for Li Yundi. It can be said that it is an endorsement of Toyota Motors, a real hammer.
2. Wu Xiubo endorses the new Lincoln Continental, the new K5, and the new Infiniti JX
Endorsing the three cars in one breath shows how much Wu Xiubo was on fire at that time. In 2017, in order to get sales in the Chinese market, Lincoln co-produced the theme micro-film "No One Is Not Me" with Wu Xiubo's "Esquire", which can be described as a big investment. The reality is that Lincoln's sales in 2018 fell by 1% compared with 2017, although Wu Xiubo cannot be blamed, but Wu Xiubo has problems, and Lincoln is naturally "implicated".
Not only that, in 2013, Wu Xiubo signed endorsement contracts with Kia's new K5 and new Infiniti JX, and car companies hope to use Wu Xiubo's influence to open the eyes of Chinese car consumers, not only to promote a certain model, but also to advertise for car companies. Wu Xiubo himself is not clean, but the car companies themselves do not have the ability to open up the proportion of China's automobile market.
3. Fan Bingbing endorses Renault
Renault's sales have little to do with Fan Bingbing itself, especially in 2016, when its own sales have been moving towards a weak position. AskIng Fan Bingbing to endorse, on the one hand, is to value the influence of Fan Bingbing, but the iron still needs to be hard, even if Fan Bingbing does not have problems in the later stage, Renault's sales are like this. And with Fan Bingbing's problems, Renault is still the previous Renault.
4. Lin Dan endorses Nissan and Citroen
Talking about the Japanese brand endorsed by Lin Dan, it reminds people of Yao Ming. The early Yao Ming's popularity is not worse than Lin Dan's, so the endorsement products are naturally one after another. Therefore, a Japanese brand wants Yao Ming to endorse, bidding up to 160 million yuan, but Yao Ming directly refused, just because it is a Japanese product. However, Lin Dan chose to endorse him with 100 million yuan, which also caused a scolding war at that time, after all, Lin Dan was still JR at that time, not an athlete. And then Lin Dan cheated because of marriage, which led to all endorsements being revoked overnight.
5. Dongfeng Nissan endorsed by Li Daimo
People are afraid of being famous pigs are afraid of being strong, and Li Daimo fully explained this sentence. In 2013, Li Daimo became the image spokesperson of Dongfeng Nissan, and appeared at the scene of the press conference all over the country. But less than a year later, Li Daimo was detained for drug use and said goodbye to the highlights. Moreover, the spokespersons Li Daimo and Lin Dan invited by Dongfeng Nissan before and after had accidents, I am afraid that the TV series did not dare to make such a compilation, which can be described as a heavy loss.
In addition to those who can speak, there are many people who choose "platform" without endorsement. For example, Fan Bingbing's "platform" Hongqi car, although there is no practical significance, but with the model and representative of Hongqi Automobile, Fan Bingbing naturally will not let go of the opportunity to hype himself.
There are also Sun Xing, He Shengdong, Ning Caishen, etc. all have platforms on a certain car, partly for their own interests, and more for the sake of creating some atmosphere by showing up more. It can be seen that celebrity endorsement cars can not only get rich returns, but also bring their own influence after endorsement. Car companies are also the same, such as Li Yundi's storm this time, if it has not been investigated, perhaps no one knows whether celebrity endorsements are good for themselves.