Text: Technology Business Yu Hongtao
SID2021 International Display Week, a world-renowned display industry event, was held online on May 17. The event was organized by the International Society for Information Display (SID), the most authoritative and leading academic community in the display industry. The annual SID exhibition is considered to be a bellwether for the development of the industry.
Affected by the epidemic, this year's SID2021 exhibition was held online for the second consecutive year, which still attracted the active participation of major display manufacturers around the world. As a leading enterprise in the display industry, BOE showcased its latest technologies, products and solutions, covering ADS Pro, OLED flexible screen, Mini/Micro LED and other fields.
In the field of emerging display technologies such as ultra-high definition, flexible display, and micro-display, BOE is in a leading position in the global market. From these displays, we can find the future development trend of display technology and display industry.
BOE ultra-narrow border unbounded display
<h1 class="pgc-h-arrow-right" data-track="12" > when display technology goes to the high-end market</h1>
As the first human-computer interface, display technology is now not satisfied with displaying, but to display better. Whether in the commercial or consumer market, 8K products have been seen everywhere, and CCTV has also opened an 8K ultra-high-definition test channel.
At SID2021, BOE high-end LCD products equipped with ADS Pro technology have received widespread attention. As a patented technology unique to BOE, ADS Pro brings the core benefits of 8K product design. It adopts a "hard screen" design, which does not appear water ripples when pressed on external pressures; horizontally arranged liquid crystal molecules can bring a wide viewing angle and no color cast at a large viewing angle.
In addition to bringing 8K ultra-high resolution, BOE's ADS pro technology also has the advantages of ultra-high sensitivity touch, extremely narrow bezels, high refresh rate, anti-peeping, etc., and brings many application scenarios.
The scenes displayed online include: organic ultra-high color gamut technology, application in professional drawing, digital home theater; ultra-narrow border process, application in unbounded display splicing screen; 480Hz global highest refresh rate and 1 millisecond extreme response speed, the application in e-sports display; ultra-thin anti-peeping technology, application in business notebooks, etc.
<h1 class="pgc-h-arrow-right" data-track="55" > when the flexible display creates a stunning experience</h1>
Flexible displays are considered to be future-oriented products and technologies. At SID2021, BOE's debut of new flexible display technologies and new products became the highlights of the exhibition, including the world's leading full screen equipped with a 400PPI camera, and the OLED sliding screen without creases.
In terms of off-screen applications, BOE took the lead in realizing 400PPI of flexible under-screen camera technology, while taking into account the front-facing camera shooting effect, it achieved lossless display quality, so that mobile phones and other products can truly achieve 100% screen ratio.
Compared with the existing folding screen mobile phones on the market, BOE's first sliding screen can allow products to be converted between mobile phones and tablets by sliding in and sliding out, eliminating creases while bringing a more amazing experience.
BOE's OLED sliding scroll screen adopts an independent design structure to reduce the rebound force while achieving the practical goal of improving support, and the number of dynamic slides has exceeded 200,000 times. At present, the product has a mass production capacity.
Through BOE's continuous research and development and continuous breakthroughs, these latest flexible display technologies are being applied in more and more rich scenarios, bringing users a new experience.
As one of the few core enterprises in the world that can mass-produce flexible screens, BOE will ship nearly one million flexible folding OLED products in 2020. Global flexible smart phone folding panel, BOE shipments accounted for about 20%, ranking first in the domestic industry and second in the world. Including Honor, OPPO, Motorola, LG, Nubia and other world-renowned mobile phone manufacturers, all use BOE's flexible display.
BOE flexible full screen
<h1 class="pgc-h-arrow-right" data-track="56" > innovative applications when microdisplays are brought</h1>
Mini/Micro LED is one of the most promising new display technologies in the future. In recent years, BOE has also continued to promote the development of Mini/Micro LED technology and industry.
Mini LED primarily provides next-generation LED display system-level solutions based on glass-based and PCB-based semiconductor processes and advanced micron-scale packaging processes. Its glass flatness is high, the rate of heat expansion is low, the heat dissipation is good, and the AM is driven, and the backlight has no flicker.
At present, Mini LED has begun to be used in televisions, notebooks, car displays, medical equipment and other fields. At this SID2021, BOE showcased 75-inch glass-based 8K Mini LED TV products.
In terms of Micro LED, BOE launched the world's first active glass-based non-stitched splicing display, successfully applied the side line process, achieved a breakthrough in zero stitching of the product, and demonstrated its world-leading technical strength.
Micro LED products have a broad application space in commercial display, conference screen, command center, stage performance, home theater and other fields.
In the business layout of BOE's "1+4+N" aircraft carrier business group, mini LED business is one of the four high-growth businesses facing the future, and will give great investment in inclined resources.
<h1 class="pgc-h-arrow-right" data-track="57" > when the display application drills down into the subdivision scenario</h1>
With the acceleration of the pace of digital transformation in the industry, emerging display technologies are also gradually deepening into the industry and providing application solutions for subdivided scenarios.
The current display product market, in addition to smart phones, tablets, notebook computers, monitors, TVs and other five traditional products, wearable devices, electronic signage, splicing screens and other innovative application products are also growing rapidly, which also brings a lot of new market opportunities to the display industry.
At SID2021, BOE demonstrated the scenario-based application of its innovative products in many industries. In these industry applications, displays have not only provided information display functions, but also created more human-computer interaction, which in turn brought business value to industry users.
In the education industry, BOE demonstrated the 10.5-inch WX reflective education tablet, as a reflective LCD product, which increases the reflectivity from 20% to 50%, and can be clearly displayed without ambient light.
In the field of car display, BOE circular colorful screen, the use of color diffusion sheet to convert white light into color, bringing a colorful display.
In AR/VR scenes, BOE's high-brightness Micro OLED technology can be used for AR glasses for navigation, image recognition and other applications.
For more special application scenarios in different industries, BOE also provides customized OLED technology, which can customize various shapes of screens according to customer needs. It is mainly used for ornamental artworks in various indoor places such as homes, offices, shopping malls, and various application scenarios such as corporate logos and creative names.
BOE low-power OLED display
<h1 class="pgc-h-arrow-right" data-track="58" > when BOE became a global Internet of Things innovator</h1>
It is worth noting that today's BOE is not only a leading enterprise in the global semiconductor display industry, but also a comprehensive transformation into a global Internet of Things innovation enterprise.
Based on the world's leading display technology, BOE opened the "1+4+N" aircraft carrier business group layout last year.
"1" refers to the semiconductor display business as the core, and to drive the rapid growth of other businesses. "4" is the four business layouts with high growth potential, such as Mini LEDs, sensors and solutions, intelligent system innovation, and smart medical engineering, and is the main business for the future. "N" is a subdivision of application areas integrated into the Internet of Things scenario, such as smart car connection, smart retail, smart finance, industrial Internet, smart park, smart city public service, digital art, etc.
Among the above four potential businesses, sensors and solutions, smart system innovation, smart medical engineering and other businesses are all concentrated in the innovative application areas of the Internet of Things related to display. These businesses target customers with thousands of industries, take customer application needs as the core, and provide them with customized solutions that combine software and hardware.
Through such a strategic transformation, BOE is continuing to lead the future development direction of the industry and assume the responsibility of an industry leader. The ability to achieve such a market position is also due to BOE's insistence on technological innovation and continuous investment in research and development.
In 2020, BOE's R&D investment reached nearly 10 billion yuan, and the R&D personnel reached nearly 20,000 people, accounting for 26% of the total number of employees. At present, BOE has accumulated more than 70,000 patents, ranking in the leading position in the industry and ranking among the top ten in the world's patent rankings of the World Intellectual Property Organization for many consecutive years.
In this process, BOE's brand value is also constantly improving, becoming one of the most valuable technology brands in the world, and has embarked on an innovative development path worth learning from other technology companies.