SID Display Week 2021 was held in The southern California city of San Jose, 5.17-5.22 Beijing time. As one of the world's most influential exhibitions in the field of display, the innovative products and technologies displayed by SID every year may become a bellwether for the future development of the display industry. Under the influence of the epidemic, SID still adopts the online exhibition mode this year, but this does not reduce the enthusiasm of exhibitors at all, including BOE (BOE), TM (Pegasus), Visionox (Visionox), SDC (Samsung), LGD (LG), AUO (AUO) and other top panel companies have brought new products and new technologies to SID.
BOE (BOE), as the leader of the display industry, attaches great importance to this event, not only bringing HEAVY TECHNOLOGIES Technologies and products such as ADS Pro, Flex-OLED, Mini LED to the friends who are watching the exhibition, but also shooting exquisite videos so that the audience can intuitively feel the charm of display technology. At the same time, because of the particularity of the online form, in order to be able to answer the visitors' questions about these technologies and products for the first time, we also dispatched a group of "elite soldiers" to form a strong customer service group, they come from the technical department of BOE, have good foreign language ability and technical knowledge support, patiently and detailed during the exhibition to answer various questions for everyone, has been widely praised!
Flexible display has excellent display performance, which is the development trend of future display. China has been precipitating for a long time in the field of flexible display, and occupies a pivotal position in technological innovation and industrialization application. As a leading enterprise in the global display industry, BOE has been laying out OLED technology since 2001, and after unremitting persistence and efforts, it has now launched a variety of world-leading folding products including inside and outside folding forms. On this year's SID, BOE (BOE) has brought a flexible sliding scroll screen with thinner module thickness, smaller curl radius, and more novel screen form.
OLED sliding screen
The OLED sliding coil form brought by BOE has been applied to the field of mobile phone display. Sliding mobile phone is to pull the screen in and slide out, so that mobile phone products in the mobile phone and tablet conversion, to achieve the user interface display ratio of the stepless switching, in the enrichment of mobile phone application functions while also solving the folding screen existing crease problem, can be described as a multi-stroke. BOE slip winding MDL adopts a self-designed PSUS pattern structure to achieve the practical goal of reducing rebound force and improving support at the same time, and the number of dynamic windings in R4 exceeds 200,000 times. BOE is the first in the industry in this form and currently has mass production capabilities.
The BOE won the Best Technology Demonstration Award in the 2021 International Display Week People's Choice Awards with the world's leading OLED sliding screen, which is not only an affirmation of BOE's technical strength, but also encourages BOE to become more and more determined in promoting the development of the display industry.
In terms of mobile phone screen applications, this BOE not only brings flexible sliding screen scrolls for everyone, but also brings a full screen of the camera under the 400PPI screen that is the first to achieve industry leadership.
FDC full screen (off-screen camera)
On the basis of 200PPI, BOE debuted 400PPI flexible under-screen camera technology in 2020. The principle of this technology is to adopt a new structure and drive mode, move the position of the front camera to the display screen, which can ensure that the display quality is not damaged, and can also take into account the shooting effect of the front camera, so that there is no difference in the PPI of the shooting area and the display area, so that the mobile phone products can truly achieve a 100% screen ratio.
As the world's top display technology company, BOE flexible OLED industry is constantly moving forward, so far a number of well-known mobile phone manufacturers have chosen BOE flexible display. It is believed that in the future, through the continuous research and development and continuous breakthrough of BOE, it will bring more amazing new flexible display technologies to the audience.
This year's SID Display Week BOE also showcased a variety of new display technologies such as unbounded display/ultra-thin anti-peeping/reflective LCD/customized OLED, which will be applied to richer display scenarios in the future. Technology is endless! Show trends and see BOE!