Heavy meme lovers should all know "Fox Director".
Douyin popular science blogger @ infinite small bright popular science daily, in a short video, real people appeared on camera.
With a little doubt in the contemplation, with an impatient expression in the confusion, netizens quickly associated with the Tibetan fox.
It can't be said that it doesn't matter, it can only be said to be exactly the same.
Hence the name Director Fox.
Director Fox, whose real name is Zhang Chenliang, is the deputy editor-in-chief of the natural magazine and the director of the China National Geographic Media Center.
It is also a popular science big V.
My first focus on Infinitesimal Light was on other platforms.
Many netizens often send some photos of insects or plants, and Aite Museum Magazine is the official account operated by Infinitesimple.
Obviously, it is a popular science of the Eight Classics, but every time he replies, he can make people can't help but be funny, and the comments are very hot.
Director Fox, sure enough, had a bit of humor on his body.
However, the degree of this fire is still small after all. High-quality popular science bloggers urgently need to break the circle in order to achieve better results.
In 2019, Infinitesimus Liang expanded the field of science popularization, taking advantage of the east wind of short videos and settling in Douyin.
In less than two years, more than 18 million powders have been absorbed.
His most popular series is "Network Hot Biometric Identification", which makes a collection of mysterious animals and plants on the Internet to debunk rumors.
Netizens laughed and said: Since paying attention to you, there are 100 kinds of aliens on the earth.
Although each episode is only a few minutes, Infinitesimal Shine's unique way of popularizing science makes the video easily break through one or two million likes.
His painting style is often like this:
"The ephemera feathering process is very fast, as soon as it is drilled out, the wings are like spring umbrellas, and the ber ~ is unfolded";
"The constipation fruit is the fruit of the dachshund tree. Eating it does pull, in fact, because it contains toxic substances such as rivetic acid and emodin, because you are poisoned, it will cause diarrhea. ”
"When the male red-eared turtle courtifies, he will shake his hand at the female turtle. There are no female turtles, so find something to simulate instead. I've seen a male turtle pulling a stinky shaking hand at himself and showing me crying. ”
Of course, the most famous terrier comes from the water monkey that the public believes in.
After Xiao Liang's popularization and identification, those scary "water monkeys" are actually dogs that fell into the water, bald men bathing in the river, a round-nosed monitor lizard...
The language of a very personal style will make the serious and niche science popularization easy to understand, which is a great weapon for infinitesimal bright powder.
In fact, the public is not unsophisticated, but there was a threshold in the past, and when popular science is expressed in a way that the public can accept, the acceptance will increase rapidly.
Douyin recently released a pan-knowledge content data report, from August 31, 2020 to August 31, 2020, pan-knowledge content increased by 74% year-on-year, accounting for 20% of the total number of broadcasts on the platform.
In addition to life skills content that is closely related to the public, the fastest growing content categories are humanities and arts and popular science.
The needs of users have promoted the increase of pan-knowledge content. In one year, the total number of popular science videos increased by 207%, ranking among the top 3.
Popular science creation bloggers, experts and scholars settled in Douyin, Tsinghua, Peking University and other famous universities have increased their fans, and many colleges and universities have opened open classes on Douyin.
The threshold for knowledge acquisition has been lowered, and the user's curiosity for knowledge has risen.
In reviews over the past year, 1.11 million references to "how to do it", 1.36 million times to "learn" and 2.54 million times to "understand".
This feedback means that knowledge reaches more people's hearts.
The fire of popular science bloggers such as Infinitesimity Bright is not accidental, but the result of the joint efforts of users, platforms and individuals.
In Douyin, there are many bloggers like Xiao Liang.
A user of Douyin shared his experience.
She was lying in bed eating candy while brushing videos, and when she accidentally slipped into the trachea.
She couldn't breathe, she couldn't speak, and it didn't work to punch her chest.
Everything in front of her eyes gradually blurred, like a large hand holding her throat.
In an emergency, she remembered reading a medical science in Douyin, foreign body stuck throat airway obstruction, how to use Heimlich first aid.
With her memory, she successfully spit out the sugar according to the method taught in the video.
At that moment, she was paralyzed, and death was close at hand.
It was this popular science that saved her life.
This popular science video from Dr. Cao of the Department of Critical Care Medicine has more than 2 million likes on Douyin.
Using refined language, coupled with mannequins, demonstrated how to expel foreign bodies that are clogged in the respiratory tract.
Many authoritative data show that in recent years, in many accidental deaths, airway foreign body obstruction accounts for a large proportion, and infant mortality is particularly high.
In Yiyang, Hunan Province, a 4-year-old child who blocked his trachea after eating a foreign body was not found until 3 minutes later, but it was too late. In Shunyi, Beijing, the boy died suddenly after looking at his teeth, and after autopsy, he found that the cotton ball-like foreign body completely blocked his trachea. In Yulin, Guangxi, a 6-year-old child choked on peanuts, causing suffocation. The mother grabbed his feet and kept shaking, carrying the child upside down on the shoulder and slapping his back, but the child still did not respond.
After 10 minutes, the child's heartbeat and breathing stopped.
According to incomplete statistics, nearly 3,000 children die of trachea asphyxia every year due to foreign body obstruction.
How many of these children who died unexpectedly had a chance of surviving?
The golden rescue time is very short, so it is necessary to master the Heimlich first aid method.
In addition, Dr. Cao's other video, another video of sudden death, learning the real life-saving technique in six minutes, also received more than 2.7 million likes.
Many people leave messages saying that they have learned and hope that they will never use that day.
No one knows, tomorrow and accidents, which comes first.
One more person sees the video, perhaps, one less tragedy.
The fate of life is often in an instant.
Not only medical bloggers, but also many popular science bloggers on Douyin have a fairly high reputation.
@Li Yongle, who has more than 10 million fans, from physics, mathematics, to medicine, with an in-depth and simple explanation, is inspiring.
Laughed at by fans as "in addition to not knowing what number the two-color ball opens, the rest know".
Blogger @ this is not scientific, sitting on more than 15 million fans, his various scientific experiments, interesting.
Oil droplets on the work paper, how to remove?
How do I remove a stopper that is smaller than the top of the bottle?
What is the principle of a balloon that cannot be burned with fire?
Seemingly simple experiments, rich in scientific principles, after watching the video, you can also benefit a lot.
These popular science bloggers have received great attention in Douyin.
Under their videos, popular science is fun and can solve some common problems in life.
Douyin has more than 600 million daily active users, some people come to Douyin for recreation, and some people come up to seek knowledge.
When knowledge is no longer presented in a dull and cold manner, it is accepted by more and more people.
For many people, learning on TikTok has become the norm.
Myself included.
I have a deep-sea phobia, and I am both afraid and fascinated by the depths of the ocean.
The popular science video "Is there another world in the deepest part of the seabed" shows the public a completely different scene.
The deep and mysterious ocean, with its diversity of species, is eye-opening and makes people think.
The "Eight Wonders of the Earth" depicts a magnificent and peculiar phenomenon.
This kind of video has aroused our thinking.
Humans exist on Earth, but for millions of years, are we interlopers or symbiotes to it?
How much do we know about it?
In terms of parenting, Li Meijin, a professor of criminal psychology, deeply analyzes the psychology of adolescents and provides reference and vigilance for countless families.
Professor Dai Jianye's poetry class is very "magical".
He said that Li Bai's poetry often compares himself to Zhuge Liang and Xie An, that is to say, Lao Tzu either does not do it, or he becomes the prime minister.
He said that Su Dongpo, this guy, is humorous, open-minded, kind, and loved by everyone.
There is no one-size-fits-all analysis, and the seemingly nonsensical description contains the personality characteristics of the poet's life.
Such a grounded narration makes adults who have long left the classroom return to the world of poetry in an instant.
There are also many outstanding bloggers such as Professor Ding of Peking University, sociologist Li Yinhe, Academician Wang Pinxian, etc., who have deep achievements in various fields.
In TikTok, they continue to use light and heat to inspire a group of people.
Dickens said: This is the best of times and the worst of times.
But I see that there are still many people who try their best to burn themselves.
They led the way with lights in the darkness, and more and more people followed in their footsteps.
This is a welcome change.
In the past, the channels of knowledge dissemination were limited to books and classrooms.
The emergence of vibrato has broken this barrier.
Rare doctors popularize medical knowledge in every detail.
Erudite professors and experts vividly expound the knowledge of humanities and social sciences.
Even the seemingly inaccessible fields of science have been popularized in a way that is acceptable to the public.
Edutainment, truly penetrated into the daily life of vibrato.
As long as you want to learn, you can find what you want here.
This is an era of information fragmentation.
When people are difficult to read a book, when we have long been out of the classroom, lack of access to knowledge, short videos stimulate people's interest in exploring knowledge, to achieve the benefit of knowledge.
From the original entertainment platform, Douyin has developed step by step in the direction of diversification.
This is the need of the times and the choice of hundreds of millions of users.
Looking back at the process of human civilization, from the time of knotted rope, no one expected the emergence of writing and the invention of papermaking.
No one predicted the popularity of radio, television, and mobile phones.
Over the past tens of millions of years, the spread of knowledge has continued to change with the emergence of various media.
And this time, Douyin, took on this heavy responsibility