I believe that everyone's childhood memories have the taste of ice cream and popsicles loved by small school shops. Or cheap popsicles, or a few days of pocket money to buy a light luxury ice cream, in short, these are our tongues' memories of a living brand.
It is also in this way that the old brands of ice cream have the opportunity to come back today: Arctic Ocean soda, Hankou No. 2 Factory, Middle Street Old Popsicles, Deshi and so on.
However, recently the image of Menglong has turned over.
01 Dream Dragon domestic ice cream double standard, not suitable for children
Recently, netizens with the ID of "Game Discount Intelligence" pointed out that the layer of chocolate outside the domestic version of Menglong's ice cream should be the same as other regions, which is cocoa butter from Belgium;
However, the ice cream of the domestic version of bread is a large proportion of artificial vegetable cream, only a small amount of milk powder, so it can only be called "vegetable fat type ice cream". The domestic version of the Dream Dragon did not even bother to mark the "M" stamp logo, while the Dream Dragon produced in Europe was made of milk.
But it is such an ice cream, the domestic price has reached 10 yuan + a stick, the overall positioning is in the middle and high-end. Many netizens said: No wonder I feel that the taste of Menglong this year is much worse, it was originally a double standard.
According to the Club of the Children's Research Institute, ice cream is divided into three categories: full milk fat ice cream, semi-milk fat ice cream and vegetable fat ice cream according to the milk fat content of the raw materials used.
Full milk fat ice cream refers to ice cream with a milk fat content of more than 8%, the common full milk fat ice cream on the market has a milk fat content of 12%-16%, and the fat content of high-quality ice cream will be higher, such as Haagen-Dazs (Haagen-Dazs) Ice cream The mass fraction of the total oil and fat is generally about 17%, up to 21.70%; galactum ice cream refers to ice cream with a milk fat content of more than 2.2%; vegetable ice cream is ice cream containing vegetable oil or margarine. The higher the fat content, the higher the quality of the ice cream and the better it tastes.
Among them, vegetable fat ice cream is not high in quality and high in sugar content, and children need to avoid eating it.
The blogger also said angrily: Menglong uses low-quality raw materials and sells expensive prices under the banner of high-end.
In response to the online questioning of Menglong's domestic ice cream being double standard, Menglong MAGNUM official micro suspected response to the question, saying that according to the definition of ice cream by the national standard GB/T31114, Menglong products belong to one of the categories of one-combination vegetable ice cream because Menglong products are the combination of ice cream and chocolate. The "vegetable fat" here refers to the use of "vegetable fat" in ice cream, not that the grease powder is used in ice cream.
In response to online doubts about Menglong ice cream products, online information shows that Menglong MAGNUM official micro made an arrogant response on August 1.
In the posture of popular science knowledge, Menglong MAGNUM said that according to the definition of ice cream by the national standard GB/T31114, Menglong products belong to one of the categories of one-combination type of fat ice cream because Menglong products are the combination of ice cream and chocolate. The "vegetable fat" here refers to the use of "vegetable fat" in ice cream, not that the grease powder is used in ice cream.
In simple terms, it is Menglong MAGNUM that admits that the domestic version of ice cream uses vegetable oil instead of milk.
Not only that, in the response of the network transmission, Menglong MAGNUM also said that it constantly explores plant-based research, pursuing the delicious taste of ice cream and hoping to reduce the impact on the environment. The aim is to adapt to future developments and make sustainable living the norm.
In the above response, Menglong MAGNUM also mentioned that the "Menglong Suxiang" listed in May this year, replacing animal oils and fats with vegetable oils and vegetable proteins instead of animal proteins, is its first step towards plant-based. More plant-based products will be added to our product line later.
At present, the menglong MAGNUM official micro has deleted the above response, and the latest Weibo is released on July 16.
According to Tianyancha data, Heluxue (China) Co., Ltd. was established in May 1993 with a registered capital of 180 million US dollars, the legal representative is ROHIT JAWA, and its business scope includes the production of frozen drinks and raw materials and packaging materials for frozen drinks. Shareholder information shows that the company is wholly owned by Unilever (China) Investment Co., Ltd.
According to the black cat complaint, in June 2021, some netizens said that they ate a long note in Menglong ice cream, and some netizens said that in another brand of their brand and Lu Xue cute, they ate a long hair.
In addition, according to AI Finance and Economics, Unilever Food (China) Co., Ltd. has been administratively punished for "the ingredients marked by the label are inconsistent with the actual production ingredients". It is reported that Unilever's products include Knorr, Lipton, Dove and so on.
02 Foreign brand double standard is not uncommon
In China, the double standard of foreign brands is not a new thing. Even for maternal and infant products that are more valued by domestic consumers, foreign brands have also had many overturning accidents.
As early as May 25, 2005, the Zhejiang Provincial Administration for Industry and Commerce announced the recent sampling report on the quality of children's food in the provincial market, in which the well-known "Nestlé" milk powder was included in the catalogue of foods with iodine exceeding the standard. Among the unqualified products, the sampling report mentioned: "In the sampling of milk powder, a new problem was found, that is, the element 'iodine' content exceeded the national standard requirements, such as the 'Nestlé' brand gold medal growth 3+ milk powder produced by the nominal (Heilongjiang) Twin Cities Nestlé Co., Ltd. ”
In 2009, a non-profit consumer organization in the United States, "Safe Cosmetics Campaign", recently released a test report saying that some of the baby bathroom products currently sold on the market contain formaldehyde and dioxane (1,4-dioxane) and other toxic substances, involving brands such as Johnson & Johnson, Myosler and Pampers.
In 2019, in the evaluation of dad, he once found an authoritative agency to conduct botulinum toxin testing on overseas brand milk powder, of which a T.S. brand has a version imported into China, which is "licensed"; there are also 2 versions of foreign local versions, that is, the Haitao version. The results show that although the female brands are the same and the versions of milk powder at home and abroad are different, the endotoxin results of the test are more than 10 times different! The endotoxin content of the licensed version is not only much higher than that of 2 and 3, but also the highest in the test data in that review.
The double standard is indeed infuriating, but the reasons behind the double standard should also cause us to think deeply.
1) The relevant domestic standards are not perfect
In 2017, McDonald's will source chicken products that do not use human antibiotics in the U.S. market. But in China, McDonald's has yet to make a commitment not to use antibiotics in its products. According to the interpretation of experts, "McDonald's did not stop purchasing chicken using antibiotics in China, which is indeed in line with Chinese policy." ”
IKEA Group has been caught in the "recall door" due to furniture safety risks, and after announcing the recall of the "deadly chest of drawers" Malm chest of drawers in North America, it has made it clear that it will not recall the same product in China, for the same reason as above.
2) Domestic consumers are more tolerant of foreign brands
For a period of time, some consumers in China have indeed had the performance of admiring foreign countries and are more tolerant of foreign brands.
There is a compromise attitude towards the ultra-high price of foreign brands and the quality of discounts, which makes foreign brands more and more rampant.
However, with the rise of the national tide, young people are now beginning to return to rationality, and they no longer blindly worship foreign brands, and the attitude of foreign brands to domestic consumers will not be too arrogant.
Just like the previous foreign brands had to apologize for their finger-pointing at China's Xinjiang cotton, this kind of behavior of eating our rice and wanting to smash our bowls is expected to be less and less in the future.