@ Tonight's reading review of "Distant Savior" No. 8: Lin Yufeng's love of face made him miss three opportunities to become bigger
There's a hapless guy in Far Away Savior.
He is a business predator and a hero of the national brand,
However, like the three brothers along the well, they have the "waiting for help" mentality that the gods cannot save.
Even if there is a high-ranking person to point out, it is still step by step to the abyss.
He is the "rich" of Ding Yuanying's poverty alleviation project "killing the rich and helping the poor" - Lin Yufeng, chairman of Lesheng Company.
Hello everyone, I am @ reading tonight, today we come to talk about Lin Yufeng, the weak thinking of this billionaire big boss.
When the poverty alleviation plan began to take shape, Ding Yuanying did not have absolute confidence to win this battle. His plan lays out where Grouse is headed over the next three years — including the winning lawsuit and the withdrawal of three shareholders. The whole process went through the mind over and over again, and the "poverty alleviation" plan was only one last unknown factor- The Heavenly Dao.
All those involved in this poverty alleviation campaign, including shareholders, those who have been helped and those who have been robbed, are "people". As long as people are inseparable from the market, as long as they cannot do without the market, they cannot escape Ding Yuanying's design. This has been a humanitarian success. But what about the Heavenly Path? Ding Yuanying did not know.
So he went to Mount Wutai to ask the Buddha, and asked for a reason that was in line with the Heavenly Dao to make him feel at ease.
The target he chose was Le Saint, the Rolls-Royce of the audio industry. The reason is that "Le Sheng Company has 64 million assets, which are good from his mouth."
Lo and behold, who did Lin Yufeng provoke? In this way, he was targeted by Ding Yuanying and set a life trajectory.
01
<h1 class = "pgc-h-arrow-right" > attack! offensive!! offensive!!! I took my first chance</h1>
Of course, the reason why Ding Yuanying chose Lin Yufeng was not only that he was rich, there were more rich people under the sky, why was it just him?
Because Lin Yufeng is a domineering and conceited person to the extreme.
Everyone should remember that the Yafeng audio shop that Ye Xiaoming opened before was the agent of Lesheng, and when Rui Xiaodan first pulled Ouyang Xue to Ye Xiaoming's shop, Ouyang Xue saw the photo of Lin Yufeng on the wall at a glance, which read: Attack! offensive!! offensive!!!
With such a boss, the business philosophy of Lesheng Company is not difficult to imagine. His company culture is that there is only a spear, no shield, and the offense is the best defense.
Lin Yufeng's first real appearance in the whole book was two years after Ouyang Xue saw the photo.
In the first two years of the company's establishment, Feng Shijie led the farmers in Wangmiao Village to produce day and night, and stockpiled a full 1,000 sets of binding posts, junction boxes and damping plates. These things lie quietly in the warehouse, together with the "Top Ten Audio Evaluations" that Ding Yuanying has prepared long ago, just waiting for the flagship audio of Lesheng Company to arrive, and then assembling them together, it will become 500 sets of high-end audio at Ding Yuanying's home.
Grusse launched a letter of intent to purchase the headquarters of Le Sheng Company, planning to purchase 100 sets of Le Sheng flagship. Zhao Qing, the general manager of the company, could not make up his mind, so he took the letter of intent to Lin Yufeng to discuss countermeasures.
Zhao Qing and Lin Yufeng probably talked about the background of the company: not long after its establishment, there was a BMW 730, the boss was three enthusiasts and a woman who opened a restaurant - these are not to worry, it is worth noting that there is a Mr. Ding behind the company who seems to be a high-end player, he has a set of more than 400,000 audio. After they bought the Le Sheng flagship, they assembled the two flagships together to turn them into a complete set of Grussie audio, which could be sold for thirty thousand in Europe.
Zhao Qing
Lin Yufeng heard Mr. Ding and the grammatical sound priced at 30,000 yuan, and suddenly became interested, secretly thinking that this Mr. Ding is a capable person, you are borrowing my Lin Yufeng's chicken to lay your own eggs! Take my core technology back to an assembly, sell it and sell it more than I make money!
No promise!
Lin Yufeng is a businessman, he can't afford to have money and not to make money, his way of rejecting Ge Lushi is extremely vicious, 100 units can? If you want to wholesale price, take 1,000 units at a time, otherwise go to the counter and get the goods at the retail price!
Many readers will be confused, giving 10 times more sound is obviously a kind heart, why say that he is vicious?
Because Lin Yufeng's real purpose is to kill the Grammatical Poetry!
In Lin Yufeng's idea, thirty thousand gelugs are quite reasonable in Europe, and it is simply a fool's dream to put it in China. Even if these 1,000 flagships are sold to Grace, Grace has no market in China! When they can't sell it and want to return it, they have to return it at the retail price!
Selling to make a profit, waiting for Ge Lushi to return and make another profit, this is Lin Yufeng's idea.
Not only that, he also arranged for Zhao Qing to buy six sets of Gelugshi stereos and place them in the country's six largest Flagship Stores of Lesheng. In this move, Lin Yufeng's plan is to kill people, and the purpose is twofold: one is to tell consumers, look, sell 30,000 stereos in Europe, using our core technology! Second, he plans to create a momentum for Gelugshi, and when Gelushi is famous but can't be sold, then when he returns it, take advantage of the situation to set off the brand of Lesheng!
Lin Yufeng took the "Times Audio" magazine in his hand and said with disdain: "This Mr. Ding, he is still serious!" ”
02
<h1 class= "pgc-h-arrow-right" > show! Put on a show!! Show !!! Showed off his second chance</h1>
The 1,000 sets of Lesheng flagship were assembled into 500 sets of Gelugshi audio by Liu Bing and Ye Xiaoming in less than five months. Nine months later, at the show, Grusch reduced the price of audio by 66% with lightning speed. In just one day, 500 stereos sold out!
Public opinion was in an uproar, and enthusiasts across the country scolded Le Sheng for being so black-hearted and profitable. Lin Yufeng was very angry! Someone touched the tiger's ass and didn't give money, and the consequences were serious!
Le Sheng then sued Grussi.
Lin Yufeng issued an order: "With the aim of eating the Grace Company, using damages to cause them to become insolvent overnight, we refuse to mediate by any means, so as to put Grace to death!" ”
"Appropriations are looking for writers to create momentum in the media and increase the brand awareness of LeSheng through this lawsuit."
This arrangement not only fully proves that Lin Yufeng is a fierce and fierce character, but also confirms his business philosophy of attacking and attacking, and it also shows that he is a shrewd businessman who has used a lawsuit to the extreme, and even used the means of inviting the water army.
This is followed by the story of the three brothers of the well first seeking peace and then withdrawing shares, which we have said many times in the previous issues, and will not be mentioned in this issue.
When Ye Xiaoming came to Shenzhen with 100,000 yuan and wanted to make peace with Lesheng Company, Lin Yufeng's conceited problem was committed again.
I, an ordinary person, still understand the truth of "being a person and leaving a line to meet in the future", Lin Yufeng, a well-known big entrepreneur, actually did not know. Or he knew, but he only had a spear in his hand, and he was going to attack.
"The chance to send it to the door, you have to put on a show!"
This was Lin Yufeng's first words after learning of Ye Xiaoming's request for peace.
His arrangement was to find a few more media and reporters, expose the scene of the peace talks, and humiliate Ge Lushi in front of the media.
Whether it was to shake hands and make peace or to eat Ge Lushi was not enough to compensate for their losses, simply use this opportunity to put on a show and send them back.
At the negotiation venue, Lin Yufeng first circled with Ye Xiaoming in front of reporters for a while, and then graciously said that we do not accept reconciliation. Ouyang Xue asked Lin Yufeng, what if you lose?
Lin Yufeng paced to the window in an old-fashioned manner, pretending to be deep: "If I lose, it means that the Heavenly Dao is gone, then I will jump from here." ”
To achieve this level of showmanship, on acting, I only serve Lin Yufeng.
What Lin Yufeng did not expect was that the spear he had been traversing the mall for more than twenty years had failed this time. It was really calculated thoroughly for Ding Yuanying, and Lesheng Company lost the lawsuit. If he had dealt with Ye Xiaoming's apology and plea in a low-key manner, he would not have spent so much time and intestines, not so many reporters and not so many shows, and his later face would not have been so miserable. The so-called convenience with others is to be convenient with oneself, Lin Yufeng gives people trouble, and the result gives himself trouble.
Where is the if in life? All his arrangements were to give himself a long face, and the most humiliating result was precisely himself, and the media that humiliated him was personally ordered by him.
causally! This is what Ding Yuanying often calls cause and effect.
Lin Yufeng's riotous operation refreshed me, and this was the second time he had dug his own grave.
03
<h1 class="pgc-h-arrow-right" > face! face!! face!!! A sesame seed that picked up face, a watermelon that lost its life</h1>
Xiao Yawen stood in the defendant's seat and submitted the filmed farmer's production video, as well as the purchase contract between Grace and the farmer's individual industry and commerce, to the judge, and Lesheng Company lost the case.
In the face of failure, how did Lin Yufeng, who is worth hundreds of millions, deal with it?
He went to find his fellow countrymen and friends who were mixed up in the underworld, planning to get rid of Ding Yuanying and export evil qi to himself.
Zhou Jianhua advised Lin Yufeng's process, we used a whole period to analyze in the last issue, and we will not repeat it here. Anyway, what everyone can see is that the pattern of friends from a mixed underworld is larger than Lin Yufeng.
Ge Lushi and Lin Yufeng have fought several times, and it is not difficult for us to summarize the personality characteristics of Lin Yufeng:
Tough and self-absorbed, overbearing: Almost all the major events of the company are decided by him alone, and others only have the share of execution.
Intolerable and selfish: in fact, it is not a good thing that Grace uses the flagship of Lesheng. Grussi was able to sell the stereo to Europe for thirty thousand, and naturally had a certain ability. And once Grothy opened the European market, wouldn't the Le Sheng company that provided him with the flagship also rise? It was a win-win situation to be able to win the European market without much effort, and as a result, Lin Yufeng was actually angry that people used his flagship to earn more than him.
Do not understand the detour, rigid: Lin Yufeng's "offensive attack" seems to be very lethal, in the early stage of entrepreneurship can achieve good results, but in the defensive stage is no longer applicable. What is more important in the stage of keeping the business is to "build a high wall, accumulate grain widely, and slowly become the king", the moat is wide enough, and there is enough supply to open up more markets. And Lin Yufeng only cares about attacking, making enemies on all sides (even enemies and friends are not distinguished), and can only be the master of entrepreneurship, not the lord of keeping business.
He doesn't have to be a man with his tail between his legs, and he's high-profile: the first thing he thinks of no matter what he does is to find a few media outlets and put on a show for himself. If the company can be used as a show to make, then Liu Bing should be the first in the world (Liu Bing was pulled out and degraded once again). Lin Yufeng and Ge Lushi fought twice, and invited the media twice, and the result was that he was himself on both occasions. People who don't understand low-key, lose people also lose a very high profile.
In order to regain face after the failure, he considered killing Ding Yuanying, and Zhou Jianhua painstakingly advised him for half a day, but he could not make him change his mind. Finally, he found Han Chufeng and asked Ding Yuanying's address, Han Chufeng's condescending and understated attitude made Lin Yufeng collapse at once, and he realized at this time that he could not play Ding Yuanying's gang, and killing Ding Yuanying would only make himself more faceless. So for the sake of face, he committed suicide.
These five personality traits, taking out any one alone is not a fatal weakness, but the five gathered together plus Lin Yufeng will not let go moderately, directly becoming the fuse that destroys him.
04
<h1 class="pgc-h-arrow-right" > Lin Yufeng really has no chance? </h1>
Lin Yufeng said contemptuously, "This is the most unauthentic place for you, you know everything and do everything." You insult the law, enslave farmers, corrupt the market atmosphere, you destroy a well-known national audio brand, from where can you find the social responsibility and morality of an educated person, and what a hero and good man you have! ”
Lin Yufeng pointed a gun at Ding Yuanying's head and rebuked him on the grounds of "social responsibility and morality."
The mall is like a battlefield, and if a businessman is reduced to the point where he can only condemn the enemy with morality, it means that he has lost a lot.
Friends may wish to think about it, if Lin Yufeng thought bitterly after losing the lawsuit and accepted Zhou Jianhua's suggestion, what would happen to him?
Thinking about it another way, Lin Yufeng put down his face and calmly accepted failure, then he could see the scene of Le Sheng and Ge Lushi signing a contract for cooperation, and naturally Lin Yufeng and Ding Yuanying and Han Chufeng became partners. At that time, he would hold the two great weapons of Ge Lushi and Le Sheng, plus Ding Yuanying's mind and connections, and it might not be impossible to eat the Earl Company.
In this best result, although Lin Yufeng lost a small face, he got a larger audio market, and at the same time he could open up the European market, become a bigger national brand hero, and earn a lot of face.
Through proper business operation, Ding Yuanying avoided a lot of possibilities of losing the lawsuit, just to get a spoonful of soup from Lin Yufeng's rice bowl, and did not ask for Le Sheng's life root, which was legally reasonable. Lin Yufeng stood tall before the failure, and refused to accept it after the failure, and the pattern of the two people was judged from top to bottom. Lin Yufeng wants to solve the problem by "killing Ding Yuanying", is this another kind of thinking that is eager to break the admission?
If it is, then Lin Yufeng's weak culture and the well-along the three brothers' waiting to think, there is no difference in essence.
Unfortunately, Lin Yufeng, like the three brothers along the well, could not see Ding Yuanying's behind-the-scenes black hand in advance, even if he saw it, it was impossible to obediently compromise, if he compromised, that heavenly Dao would lose to humanity.
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Interpreting the end of the eighth chapter of "Distant Savior" Lin Yufeng, a little powerless feeling, everyone's enthusiasm for this series is very good, and many readers have private messages to urge change. But I want to contribute the fine products to everyone, it must be slow, after all, I still have to work during the day, and the shoddy production of one article a day is meaningless, thank you for your support.