On October 23-24, the 2021 Total Energy Li Ning Li Yongbo Cup 3V3 Badminton Tournament sponsored by Great Wall Wine was held in Zhengzhou and Nanchang, and Olympic champion Chen Long and badminton national team athlete Wang Lin were present to help the competition.
Great Wall Wine and Li Ning came to China's two "heroic cities", the people of Zhengzhou successfully fought floods, the Nanchang Uprising created a new journey in China's modern and contemporary history, and the cohesion of Chinese was deeply imprinted in the genes of the people of these two cities!
Respect for wine, respect for culture | Carry forward the light of the ancestors based on tradition
Wine is one of the inventions of Chinese, wine culture has a long history in China, Chinese hospitality, but also in the wine banquet to play a good role. The emotional communication between people is often sublimated when drinking.
Drinking alcohol is not only a eating behavior, but also a social way. Folk festivals, funerals, and the arrival of relatives and friends, Gannan people like to entertain guests with home-brewed rice wine, which is called "water wine" in the local area, and hakka people pay great attention to etiquette at the wine table.
Henan people love to drink and are also famous, and the rules of the wine table are dazzling, from the order of seats to the toasting circle. Great Wall Wine came to Zhengzhou and Nanchang this time, immersing itself in traditional wine culture and filling the atmosphere.
At the scene of the competition, with the lupine shape of Zhuge Liang, the military master of the Shu Kingdom, as the creative source, the Great Wall wine display cabinet was set up, and the lupine symbolized wisdom and victory, and at the same time fit the characteristics of badminton events.
Entertainment games and smelling areas are set up in front of the counter, and athletes come to the smelling area to feel the mellow aroma of the Great Wall wine and taste the sweetness after the competition. Badminton fans who are not happy on the sports field come to the counter to play fun interactive games, and fancy goals are happy.
Yang Xinfeng, fashion | In the name of China, it is going to the world
The new product of the Great Wall Jiu in this exhibition is a new product developed for young consumers, the appearance design is personally handled by Pan Hu, a well-known designer in China and the chief designer of Pan Hu Packaging Design Laboratory, paper, hot stamping, wine label and traditional Chinese culture are integrated, and the texture of the Great Wall is depicted with the concave and convex feeling of the glass bottle, and the large "Jiu" character highlights the visual impact, "nine meters away, the brand is clearly visible". The design also won the 2021 Red Dot Award in the Packaging Design Category and the MUSE2021 Design Award - Gold Award, Chinese design shines on the world stage, and the strength of great wall nine highlights China's innovation!
Champions help and ignite passion with sports. At the scene of the game, the kick-off guests Chen Long and Wang Lin have long fought in the world badminton competition, and the exchange of skills with the on-site badminton enthusiasts did not diminish that year, the 3V3 warm-up opening game instantly mobilized the atmosphere of the scene, the off-field athletes clapped their hands continuously, and the players on the field played twelve points of energy to play each ball.
With the "Yulin Battle", it will be "Friends in the Cup". Great Wall Wine will draw "peak wisdom" from the showdown of the event, echo the fighting heart of the golfers with the ingenuity of "only good wine", and break out a "new road of culture" and "new road of quality" of Chinese wine under the tide of the national tide.