In the past two days, the Internet car company has engaged in "magical" operations, and Xiaopeng Motors has launched a new smart horse that can be ridden - naturally elegant, the smarter, the more comfortable.
Good guys, this gives me a whole will not, now this Internet industry is popular to engage in "side business"?
Ma Jun still remembers that He Xiaopeng said in an interview that after selling cars, those who have more money do not know how to spend it, and they feel very empty and painful.
Didn't expect to find the direction of research (burning) research (money) so quickly ha?
Worthy of being a good brother of Rebbs, big brother built a robot dog, I immediately followed to build a robot horse!
But look at this appearance, the first glance is ugly, the second eye is confused, the third eye, the little thing looks really chic.
In particular, do you really have to call this dog-headed dog-brain thing "horse"?
Well, I'll also introduce you to a few of my favorite horses:
This is a corgi pony;
This is The Chai Horse, also known as the mage
；
This is a bloodhound...
Cough, sorry to put the wrong picture...
You want to say that according to the principles of kinematics, he was given a limbed torso like a horse, which I fully understand.
But isn't this head supposedly a matter of pure design? There is no scientific principle that requires referring to dogs as horses, right?
After this, if it is really popular, the children shout in that bright child's voice every day: What about my horse, what about my horse?
This picture... Just thinking about the code jun is a bit of a Bengbu.
Out of some kind of bad taste curiosity, I also found its promotional video to watch -
The first 30s of the 43-second video are all CG animations, and the final product is only a few steps away from the factory and an expression change.
What do I want to do with the high-tech and principle analysis, why not?
If it is inconvenient to display because it involves confidentiality, then you can also come to a real machine demonstration or real experience, and the code jun is purely lonely.
Overall, I feel that as a toy is still qualified, the code jun is willing to make a friend out of 999, really sell at this price that I did not say.
Speaking of Xiaopeng this company, the biggest impression of the code jun is that the "riot" operation is continuous.
If nothing else, the name "Xiaopeng" will most likely have an impact on its brand image.
When Ma Jun first heard About Xiaopeng Electric Vehicle, he couldn't help but react with his first reaction: "Is this car three-wheeled or two-wheeled?" ”
If Xiaopeng Automobile wants to position itself in the middle and high-end, the name cannot be so arbitrary.
This involves the problem of cultural differences between China and foreign countries, due to the distance beauty brought by non-native languages, and there is no fixed vocabulary image as a premise, Toyota and Ford directly name the brand after the founder.
In the context of Chinese, "Xiaopeng" is more like the name of the neighbor's uncle to the child, and there is not much difference from nicknames such as "Xiaoli and Xiaojun".
The same electric vehicle manufacturers, foreign Tesla, domestic Weilai, are able to bring users a little "imagination".
Therefore, the control of words over thought is far more than the control of words by thought.
In addition to the name, the "riot" operation of "Xiaopeng Automobile" is also reflected in the marketing means.
Boss He, as the number one fan of Rebus, seems to want to learn from Xiaomi, attaching importance to publicity and marketing to win.
But objectively speaking, Xiao Peng's propaganda means are somewhat "peculiar".
Classic edge ball advertising
The P7 tasting session describes the content of the rival Model 3
There is also its own product Xiaopeng Automobile, which has been constantly questioned from the early days of its inception of "touching porcelain" and imitating "Tesla's behavior."
From the glass canopy, the central control large screen to the integrated seat, the arrangement of automatic driving sensors, etc., Xiaopeng Automobile has been complained about by users.
Tesla Xiaopeng comparison
Screenshot from Weibo
In fact, Ma Jun is a little sighing in his heart, because watching other people's innovative technologies are already flying in the sky, some of our Internet companies that flaunt innovation are still addicted to these gimmicky and eye-catching marketing games.
Look at foreign Musk, you say he draws cakes or says he cuts leeks, people's SpaceX is already really heavenly.
This is a milestone in the aerospace industry, opening the first door for civil spaceflight.
There are also his "brain-computer" interface plans, Starlink plans, hyperloop plans, sometimes really have to admire, Musk is called the real "Iron Man", not without reason.
In some fields in China, there are actually teams that are serious about technology and strive to innovate.
For example, DJI drones have not only achieved the first in China, but also gone abroad to become the first in the world, becoming a domestic brand that is enough to make the Chinese people proud.
Some friends may not know much about the brand ranking in the field of drones, let me make this analogy: DJI's position in the field of drones is the same as Apple's position in the field of mobile phones ten years ago, and there is not even an opponent like Samsung.
In addition, there are companies like Baidu that come from technology, although in the past it was often "criticized", but have to admit that its search engine is indeed dependent on natural language and other technologies to grow and develop.
Today, Baidu's investment and innovation in the field of artificial intelligence have also seen initial results. CNPP Data Research released the top ten famous brands of artificial intelligence this year, mainly based on enterprise strength, brand honor, online voting, netizen word-of-mouth scoring, enterprise ranking in the industry, honors and awards obtained by enterprises, etc. Based on scoring, Baidu ranking second only to Apple.
Having said so much, Ma Jun didn't know whether Xiao Peng's machine horse could be successfully made. But one thing I can be sure of is that even if the product is on the market, the traffic police uncle is afraid that it will be difficult to support this horse to "go on the road".
The "upper road" here refers not to the road of the community, but to the public road, because the relevant departments cannot specifically adjust the regulations for this product at extreme times.
Therefore, this is likely to become a children's toy. But if it's a children's toy, why don't I buy a remote control car for a few hundred dollars?
Innovation is not a brain shot, we must consider the acceptance of the market.
Finally, I hope that domestic technology companies can get rid of "marketing is king" as soon as possible and create some products or technologies that are truly meaningful to the times to make the lives of ordinary people more convenient.
What do you think of Xiaopeng Automobile's latest product this time?
* Looking forward to your message!