Following the Menglong "double standard" incident, the Haagen-Dazs mooncake advertisement also "overturned". On August 25, Häagen-Dazs was scolded on Weibo for hot search. Many netizens have commented, "Such expensive ice cream actually uses cocoa butter, unscrupulous business." "I don't need good ingredients to sell so expensive, but fortunately I don't eat it." "Make products with heart, don't let everyone down, please."
According to the enterprise investigation APP, recently, General Mill Trading (Shanghai) Co., Ltd. added new administrative penalty information. The reason for the punishment was that Häagen-Dazs expressed the "chocolate skin" in the outer skin composition of some (mooncake) products, but in fact used the chocolate skin of cocoa butter. The Shanghai Pudong New Area Municipal Supervision Bureau punished him as a result of ordering him to stop publishing illegal advertisements and fining him 10,000 yuan.
Many netizens on Weibo said that the fine of 10,000 yuan is too little, so what is cocoa butter? Is this practice compliant with food safety regulations?
"The price of cocoa butter and pure cocoa butter varies widely, and in general, the cost of cocoa butter is only one-tenth to one-sixth of that of pure cocoa butter." According to industry insiders, "Cocoa butter has trans fatty acids in it, which is not beneficial to the health of the human body, so it is not recommended to eat products containing cocoa butter." ”
Why was he punished?
The advertised chocolate is actually cocoa butter substitute
According to the enterprise investigation APP, recently, General Mill Trading (Shanghai) Co., Ltd. added new administrative penalty information. The reason for the penalty is shown: On July 20, 2020, the company provided a pre-sale service for the "2020 Haagen-Dazs Orange Heart Mid-Autumn Mooncake Ice Cream Gift Certificate Reservation Delivery" product at its Tmall online store "Haagen-Dazs Flagship Store" and published an advertisement for the ordering webpage (the event ended on July 26, 2020, and the webpage was closed).
The outer skin ingredients of the three products included in the pre-sale gift certificate in the advertisement are "Oolong Tea White Peach Mooncake Shaped Ice Cream", "Jasmine Strawberry Mooncake Shaped Ice Cream" and "Matcha Mooncake Shaped Ice Cream", which are expressed as "Oolong Tea Chocolate Skin", "Jasmine Green Tea Chocolate Skin" and "Matcha Chocolate Skin".
However, according to the ingredient list, raw materials and raw material inspection reports of the company's products, the outer skins of the above products are made of white cocoa butter chocolate crisps, so the outer skin of the product should be the chocolate skin of the cocoa butter, rather than the chocolate skin claimed on its website.
The result of the penalty was: a fine of 10,000 yuan and the publication of illegal advertisements was stopped. Soon, the topic #Haagen-Dazs was fined for passing off chocolate with cocoa butter, and netizens complained: "So expensive can not guarantee the quality ..."
How expensive is Häagen-Dazs?
The most expensive ice cream mooncake is 1288 yuan per box
Häagen-Dazs can be called the "Hermès" of the ice cream industry, and the main product is ice cream, which sells for dozens of yuan per ball.
Shell financial reporter browsed its Tmall flagship store and found that Häagen-Dazs' latest event has a product with an original price of 45 yuan at a price of 24.9 yuan, and the product is a single ball milk flavored waffle; the first sales volume is Haagen-Dazs Party 9 cup ice cream ice cream, with a net content of 522 grams (58 grams×9), and a daily price of 219 yuan, with an average of more than 20 yuan per cup.
A variety of ice creams are also highly sought after by young people, and Häagen-Dazs also launches a number of Haagen-Dazs ice cream mooncakes every year. At present, the mooncake ice cream series has begun to pre-sell, with prices ranging from 200 yuan to 1200 yuan.
Among them, the product with the highest total price is the Louvre Mooncake Ice Cream Mid-Autumn Festival Custom Gift Box of the Louvre Museum in Häagen-Dazs, with a pre-price of 1288 yuan and a net content of 976 grams, including 4 flavors, 2 pieces of each, equivalent to more than 160 yuan per unit price.
What is Cocoa Butter?
The cost is one-tenth of pure cocoa butter for food analysts: inexpensive and has no health benefits for the human body
As the name suggests, the "generation" of cocoa butter is the meaning of substitution, which is used to replace real cocoa butter. So, is it fake cocoa butter?
In short, "an alternative to natural cocoa butter processed from other non-cocoa butter vegetable oils", and the definition of cocoa butter chocolate is, "with white sugar, cocoa butter, etc. as the main raw material (calculated according to the original ingredients, the amount of cocoa butter added is more than 5%), with or without the addition of cocoa products (cocoa butter, cocoa blocks or cocoa liquid blocks / chocolate syrup, cocoa oil cakes, cocoa powder), dairy products and food additives, made by a specific process to maintain a solid or semi-solid state at room temperature, and foods with chocolate flavor and traits".
A dietitian said: "The structure of inexpensive cocoa butter is very different from natural cocoa butter and is a very complex fatty acid. Cocoa butter has a poor taste, no fragrance, and usually has a higher melting point than cocoa butter. ”
"The price of cocoa butter and pure cocoa butter varies widely, and in general, the cost of cocoa butter is only one-tenth to one-sixth of that of pure cocoa butter." Chinese food industry analyst Zhu Danpeng told Shell Financial Reporter: "Cocoa butter has trans fatty acids in it, which is not beneficial to human health, so it is not recommended to eat products containing cocoa butter." ”
Why should merchants use cocoa butter? What is the cost of cocoa butter substitutes? Shell financial reporter noticed on a shopping platform that the price of a cocoa butter raw cake is 350 yuan 20 kg, and the price of a cocoa butter raw material is 525 yuan 3 kg, which has been calculated and calculated to be one-tenth of the price of pure cocoa butter.
In real life, cocoa butter is not uncommon in food applications. Shell financial reporters noted that Dai Cocoa Butter has also caused a lawsuit.
A 2017 judgment shows that the plaintiff bought 32 boxes of original truffle chocolate at a supermarket for a total of 3283.2 yuan. After purchasing, the plaintiff found that the main ingredient of the product was vegetable oil and that the product did not contain cocoa butter.
The court held that the real food nature of the goods involved in the case was original truffle substitute cocoa butter chocolate, although it was marked with the true attributes of its product in the label at the bottom. However, in the main display surface of the product packaging, it is only marked with "original truffle chocolate", and the words "cocoa butter chocolate" are not marked with the same font size on the same display surface.
In the end, the court ruled that the supermarket refunded the plaintiff 3283.2 yuan for the purchase price of 32 boxes of original truffle chocolates and compensated the plaintiff 32832 yuan.
Can the universal mill behind Häagen-Dazs grow red?
In more than 20 years of entering China, he has been punished more than once
According to public information, General Mills is the world's sixth largest food company, with operations in more than 100 countries around the world, and its main brands include Häagen-Dazs, Betty's Kitchen, Guoranduo, Hulk, Wan Chai Pier, etc.
General Mills' business consists of five major segments, namely North American retail; convenience stores and food services; Europe and Australia; Asia and Latin America; and pets.
According to the official website, General Mill has been in the Greater China market for more than 20 years. In the meantime, many high-quality brands such as Häagen-Dazs, Wan Chai Pier, Miao Crisp Corner, Victorian, and Guoranduo have been deeply rooted in the hearts of the people and enriched the lives of Chinese consumers.
It is reported that General Mill has a total of 6 modern production bases and 3 central kitchens in Greater China, which are located in Beijing, Shanghai, Nanjing, Guangzhou and Taiwan.
Shell financial reporters learned from the general mill annual report that its grain trademark is licensed to CPW for use and may be used together with the Nestlé trademark. Nestlé licenses certain of its trademarks to CPW for use, including trademarks of Nestl and Uncle Toby. Häagen-Dazs trademarks are free and are used only in the United States and Canada by Nestlé and authorized sublicense holders of ice cream and other frozen confectionery products. Häagen-Dazs trademarks are also licensed to HDJ in Japan.
"As part of our Häagen-Dazs business in Europe, Australia, Asia and Latin America, we operate 466 (fully leased) and 392 franchised branded ice cream parlors in different countries around the world, all outside the U.S. and Canada." General Mill said.
In August this year, at the Mid-Autumn Festival press conference of "Louvre Night", Qiu Zhaoxiang, president and managing director of GM Mills China, told the media, "Häagen-Dazs has a history of 60 years, and it has been 25 years since it entered the Chinese mainland market, and we will continue to become a popular brand." We don't want to be a temporary influencer, but we have to keep pace with the times, which requires changhong brand influencers to meet the latest needs of various audiences on the basis of adhering to the core advantages. ”
According to Qiu Zhaoxiang, last year, Häagen-Dazs had a growth of nearly 20%, "we hope to continue to have double-digit growth every year."
According to public information, Häagen-Dazs once had more than 900 stores worldwide, and Qiu Zhaoxiang mentioned in August this year, "At present, there are 600 or 700 Häagen-Dazs stores in the world, and China accounts for 400." ”
It is worth mentioning that this is not the first time that the general mill has been punished.
In 2019, Haagen-Dazs Cookie Crispy Ice Cream (net content: 69 grams, production date: 2018.10.9) sold by General Mill Trading (Shanghai) Co., Ltd. was reported by consumers for missing production dates, and in the end, the company was fined 5,000 yuan.
Beijing News shell financial reporter Yan Xia Editor Chen Li Proofreading Xue Jingning
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