Beibei pumpkin, also known as chestnut pumpkin or chestnut pumpkin, is a pumpkin variety successfully cultivated in Japan in 1998 through hybridization technology, although its size is not large, but the sweetness is higher, the taste is different from the traditional ordinary pumpkin, therefore, the Beibei pumpkin once launched by a part of the consumer love.
It is said that when the Babe pumpkin was first launched, its price was not very high, and it cost five or six yuan to buy a pound of Beibei pumpkin. With the hype of Beibei pumpkin, its sales price has risen all the way, and in our supermarket here, Beibei pumpkin once sold for 12 yuan / catty.
According to the speculation data at the time, The shelle pumpkin tastes soft and sticky, the taste is both like sweet potatoes and chestnuts, at the same time, the nutrition is very rich, and each 100 grams of melon meat contains protein 0.6 grams, fat 0.1 grams, crude fiber 1.1 grams, ash 0.6 grams, calcium 10 mg, phosphorus 32 mg, iron 0.5 mg, carotene 0.57 mg, riboflavin 0.04 mg, niacin 0.7 mg, ascorbic acid 5 mg, carbohydrate 5.7 g, in addition, melon meat also contains citrulline, arginine, Aspartic acid, fenugreek, adenosine, glucose, mannitol, pentan, pectin and other ingredients are especially suitable as food supplements for babies; especially suitable for the elderly with bad teeth as staple foods. At the same time, babe pumpkin also has a very high health value, is the most edible melon vegetable under the sky.
Under the hype of this kind of information publicity, for a time, The Babe pumpkin actually became a "fairy melon on earth".
However, no matter how much hype, there are always most very rational consumers who will not buy it, and they would rather eat ordinary pumpkins than spend high prices to eat the so-called "fairy melons on earth". And those who have tasted the babe pumpkin consumers also feel that the babe pumpkin does not have any special nutrition, there is no special health value, its taste is not as good as one or two yuan a pound of sweet potatoes, so they are no longer willing to buy the high price of the babe pumpkin.
In the case that the majority of consumers are no longer willing to buy Beibei pumpkin, the sales end will definitely have the problem of sales difficulties; and the product supply side of Beibei pumpkin is still vigorously promoting the cultivation of Beibei pumpkin, resulting in a rotten market phenomenon of Beibei pumpkin. The purchase price of beibei pumpkins in northern production areas such as Shandong once plummeted to 0.50 yuan per kilogram, and even at such a low price, the beibei pumpkins grown by many vegetable farmers are difficult to sell, so that many beibei pumpkins are rotten on the ground.
In fact, no matter how good the taste of Babe pumpkin is, it is a kind of pumpkin, its nutritional value is not much different from ordinary pumpkin, if you infinitely tout the nutritional value or health value of this pumpkin, it will only make some rational consumers disgusted, so that those more rational consumers will not buy this kind of blown out "fairy melon". Moreover, its taste is really not as good as the quality of sweet potatoes, so how can it retain consumers who have already tasted this "fairy melon on earth"? I am afraid that it is also difficult to retain, because no consumer is willing to pay the IQ tax repeatedly, so the hyped Babe pumpkin will inevitably fall off the "altar" and go from glory to decline.
Today, I met the babe pumpkin in the supermarket again, the sales price is 3.98 yuan / kg, when I asked the staff in the supermarket about the sales of the babe pumpkin, the staff replied: The babe pumpkin is difficult to sell, now, we are just using the babe pumpkin as a side dish to enrich the variety of vegetables, hoping to make money by selling the babe pumpkin, it is estimated that we will starve to death.
Once hyped, now snubbed. Babe pumpkin, began to take the "back luck".