After the upgrade of Tong Han Chun Tang, the milk tea that focuses on health care was ranked first in the regional tea beverage category last month, and the "dialogue" with young people was successful, so that Tong Han Chun Tang's motivation to "go new" was more sufficient. At the 15th China Time-honored Expo, the brand launched a number of new products such as red pomegranate rose ginseng drink, creating a series of national tide health products with both "appearance" and "connotation" in the inheritance.
The number of exhibitors doubled compared with last year, as many as 402 participating brands, the exhibition area increased to 11,000 square meters, as one of the key activities of the National Consumption Promotion Month "Time-honored Carnival" and the second "May Five-Year Shopping Festival" in Shanghai, this year's Time-honored Expo uses "fire out of the circle" old-fashioned new products to make the exhibition "big change YOUNG".
Innovation in inheritance, new products occupy the "C position" of the old brand
Speaking of Tong Han Chun Tang, many people's impression is still stuck in the concept of Chinese medicine shop, but the brand has broken through the "ceiling" in the upgrade. At the booth of Yuyuan Shares, red pomegranate rose ginseng drink. New products such as the prune herbal drink are placed in the "C position" – they are the best way to connect heritage and innovation. "Both products come from traditional ancient recipes, the former being the ginseng Yang Rong Pill that Lin Daiyu ate in "Dream of the Red Chamber", and the latter being the chrysanthemum cassia that the ancients used to detoxify and moisturize the intestines." Han Jun, assistant general manager of Tong Han ChunTang, said that grasping the general trend of "national tide health", Tong Han Chun Tang has developed a series of daily health products for modern women, changing a way of thinking, and achieving the same source of medicine and food in the hearts of young people.
Bad drunkenness is Shanghai's "must-have", the long-established brand Shao Wansheng has long been from the yellow mud snail and other fist products to a new realm of "everything can be drunk". On the booth, in addition to the "net red" explosive Shao Wansheng ice drunk crayfish just launched last year, the new products that have just been listed, bad egg yolk meat brown and bad meat brown, are also put on the "C position", integrating bad traditions into rice dumplings, which is also a breakthrough attempt of bad drunk.
The relevant person in charge of the Municipal Commission of Commerce said that this year's time-honored expo has a lot of new ideas, and 242 well-known long-established enterprises from 12 provinces, cities and regions and 57 prefecture-level cities across the country gathered in Shanghai for the first time, of which the time-honored brands in Hubei Province "landed" the time-honored exposition for the first time, bringing Jingchu cuisine. This year's exhibition also set up a long-established consumer support display area for the first time, and 95 brands from 13 prefectures in Yunnan Province and Kashgar in Xinjiang will bring different western flavors.
Pay more attention to young creativity, and the sense of design is "extra points" for the old brand
Visiting the long-established fairs will find that young designers are increasingly involved. A number of 2020 Tsinghua commemorative models displayed by Huili at the scene attracted the attention of reporters. There are six people in the "down-to-earth" design team, all of whom are undergraduates of Tsinghua Academy of Fine Arts, and interestingly, they are all "netizens", from the registration to the final draft, they are all completed online. Designer Zhou Fangyuan told reporters that after investigating the corporate culture of Huili, the team set the design starting point of the shoe as "retro and innovative", and combined Tsinghua elements with Chinese style, which means "reviewing history and looking forward to the future".
Young designers have their own unique language, and their participation will undoubtedly breathe new life into the old brand. East China University of Science and Technology has previously cooperated with a number of long-established brands and has played an important role in brand renewal, product design, and technology upgrading. Today, Sanlian, a subsidiary of Bailian Group, announced the signing of a strategic cooperation agreement with the School of Art Design and Media of East China University of Science and Technology, which will further integrate the design and scientific research forces of universities to provide support for Sanlian's technological transformation, product renewal and installation design. At the same time, it also cultivates innovative and entrepreneurial talents for colleges and universities, and promotes the transformation of cultural and creative achievements and the organic integration of industries.
Author: Xu Jinghui
EDIT: Zhu Yue