Speaking of the great white rabbit milk candy, it is estimated that many people have heard of it, so do you know who produces the great white rabbit milk candy? The production of great white rabbit milk candy is Shanghai GuanshengYuan. Founded in 1915, Guanshengyuan was originally just a small shop on Nanjing Road in Shanghai, relying on the outstanding business talent of the founder Xian Guansheng, Guanshengyuan became a well-known brand at home and abroad. However, as the founder, Xian Guansheng's final outcome was not good, he fell in the "three antis and five antis" in the 1950s and took the initiative to end his life. So, what is the story of Xian Guansheng? Why did he choose suicide?
As the founder of Guanshengyuan, Xian Guansheng is definitely a business genius, why do you say so? This should start from Xian Guansheng's business experience, Xian Guansheng is a Guangdong native, in the early years in order to make a living to go to Shanghai to work, mainly engaged in Chen Pimei sales, initially just a street vendor, relying on integrity to make the small business bigger, and partnered with people to establish Guansheng Garden. The original Guanshengyuan was just a small shop on Nanjing Road in Shanghai, but Xian Guansheng was good at business, expanding the small shop into a business empire.
Sin Guansheng's business methods can be seen that he is a business genius, in this era, issuing coupons is a very common means of promotion, but in the 1930s, Sin Guansheng has begun to use coupons. At that time, as long as you buy coupons, you can buy products at Guanshengyuan stores nationwide, and you can also enjoy a 10% discount or 95% discount, does it look like the current supermarket promotion? Seventy or eighty years ago, Guanshengyuan had already used this commercial means.
What really made Guanshengyuan famous for a while was that he invited the big star Hu Die to advertise, a sentence "Only China has this star, only Guanshengyuan has this mooncake" to make Guanshengyuan famous. From the high-ranking officials and nobles to the common people, they all knew the brand of Guanshengyuan, and the three words "Guanshengyuan" were deeply rooted in the hearts of the people in that era.
Sin Guansheng is good at business, and even after his development, he still maintains a frugal style, and his success is by no means accidental. Sin Guansheng will go to the production line every morning to check the quality of the products, and in the afternoon to the office, which has not changed for decades. In the process of business, he created a set of "three books" experience, the so-called "three books", that is, the heart, skill, cost, Xian Guansheng believes that the most important thing in the operation is the heart, only by adhering to the heart, can we do a good job in business, in order to achieve a career. After the victory of the War of Resistance Against Japan, Xian Guansheng has founded 37 factories in Shanghai and opened dozens of Guanshengyuan in the country, and Guanshengyuan has also become a national brand.
After the founding of new China, Xian Guansheng stayed in Shanghai and continued to operate the Guanshengyuan brand. However, due to the changes in the consumption objects at that time, Guanshengyuan also experienced a difficult period, fortunately, Xian Guansheng gave full play to his business skills, led employees to go deep into the rural areas of the country, and sold Guanshengyuan food, making Guanshengyuan stable during that difficult period.
Just when Sin Guansheng planned to lead Guansheng Garden to a higher level, the "three antis and five antis" movement was launched. In the "three antis and five antis" movement, Xian Guansheng, as a capitalist, was asked to confess to his past "five poisons" crimes ("five poisons" crimes refer to: cheating, gambling, gangs, smoking, etc.), and Xian Guansheng was also criticized by many parties and even more wrongly criticized.
In 1952, Xian Guansheng was humiliated, jumped from the top floor of Shanghai Guansheng Garden, took the initiative to end his life, at the age of 65, a generation of business wizards fell like this, it is a pity.
Resources:
"The Republic of China Food King Xian Guansheng" Zhou Songfang