According to the data of the seventh census, chengdu's permanent population exceeded 20 million, ranking fourth in the country. Meanwhile, Chengdu recently ranked fourth among the preferred employment cities for graduates in 2021.
Where is the attraction? In the view of Xie Ling, managing director of CBRE Southwest, "future community" may be the answer to Chengdu.
In the "Chengdu Real Estate Market Report for the First Half of 2021" released by CBRE today (20th), the chengdu high-quality office market, retail property market and warehousing and logistics market have shown a rapid upward trend .
For example, the net absorption of Chengdu's high-quality office market in the first half of the year recorded about 340,000 square meters, a sharp increase of 63.9% over the end of last year, ranking fourth in the country. For another example, with the continuous upgrading of Chengdu's industry, Chengdu's manufacturing leasing demand in the first half of the year picked up significantly, and the absolute value of absorption was 3 times that of the whole year of 2020.
In Xie Ling's view, Chengdu talents and enterprises are in a period of high-speed cultivation, deriving a more urgent demand for high-quality office space, at the same time, retail properties are becoming more diversified investment and carriers, driving consumption scenarios to be presented in multiple dimensions such as culture and parks, "In the future, Chengdu will explore new definitions in tolerance and innovation." ”
"Future Beautiful Park Community"
On May 12, at the "Chengdu Ring City Ecological Park Surrounding Area Planning Optimization Work Conference", Chengdu proposed to "innovate and build a beautiful future community in the park city".
Among them, it is required to rely on the Chengdu Ring City Ecological Park, high-level planning and construction of high-quality living livable places, vigorously promote the transformation of ecological values, coordinate the future community of a better life in the park city, and carry the park city display area, ecological value transformation demonstration area, high-quality life experience area, and international tourism resort.
Red Star News reporter noted that CBRE released a report on the same day that mentioned that compared with closed shopping malls, Chengdu community businesses, especially open-air projects, ushered in new opportunities for development after the epidemic, and the supply increased from 2021, while the transformation business replaced by urban renewal has also been presented, jointly promoting the diversified development of market supply.
According to the data, among the 26 new retail properties in 2021, the proportion of shopping malls, neighborhoods/community commerce and urban renewal/stock transformation was 44.6%, 44.5% and 10.9% respectively, and the projects that have been opened in the first half of the year include Grand Gateway Tiandi, Wangfujing Discovery, Huaxi Dam, etc. On the other hand, developers continue to increase Chengdu through various ways such as land self-construction, asset-light, and stock transformation, further promoting the diversification of the supply side and gradually becoming a long-term trend.
"'Future Beautiful Park Community' is an original development concept of Chengdu that integrates 'Park City' and 'Future Community'." In the view of Chen Xuehai, head of the strategic advisory department of CBRE China, Chengdu transforms ecological values into economic values and urban development values by creating an urban scene of 'innovative production, future life, and livable ecology', and establishes a new paradigm for future urban development.
It is worth noting that to create a "future beautiful park community", it also requires the experience of "the stone of his mountain".
Chen Xuehai specifically mentioned the Xialia Valley community in London - similar to the Chengdu Ring City Ecological Belt, London's Ring Green Belt has also experienced from the back-to-back isolation to the integration of the city, and the green chain connecting the urban public space and the green wedge that drives the innovation of the urban industry have been built one after another. The Lower Ria Valley is a typical wedge industrial corridor that has become london's fourth largest business district by attracting businesses and talent.
"Park Scene"
"2021 is an important year for Chengdu's retail property market." Xie Ling believes that the diversification and scenario-based development of consumer space has risen to a new height, creating a more livable living environment to meet the individual needs of consumers.
As far as the brand side is concerned, there is also a new direction for future site selection, and it is accurately selected in a diversified carrier based on the consideration of its own positioning and the new portrait of the customer group.
Red Star News noted that in the above report, in the first half of this year, 71.4% of Chengdu's retail projects created "park scenes", such as the 30,000-square-meter outdoor landscape park in Shimao Plaza, the "high trees stacked on water" scene in Ganghui Tiandi, etc. Xie Ling revealed that this operator is in line with the construction of "park city", coupled with the increasing favor of consumers for natural ecology and open space after the epidemic.
For example, as the first "park city" in the country, Chengdu implants multiple functions such as industry, cultural creativity, residence, public services, and commerce in the park, so that the "park +" economy and outdoor economy have been vigorously developed.
However, Xie Ling also mentioned that whether this trend will continue in the second half of the year, and the consumption interaction effect between green scenes and brand merchants has become a topic of concern in the industry, and how to sacrifice such a large area to build a green park in exchange for more consumption has become the key to success.
On the other hand, as consumers pay more and more attention to the emotional experience brought about by shopping scenes, urban IP also forms a new consumption scene. Xie Ling said that commercial projects will implant urban texture and humanistic history into commercial spaces, and create overall themes, such as Tiexiangsi Water Street and Dongmen Shijing. In this scenario, the value of shopping scenarios and consumption experiences to "new Chengdu people" is significantly enhanced.
Red Star News reporter Zou Yue
Edited by Chai Chang
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