"As a pillar industry in China's economy, the real estate industry plays an important role in the development of the Internet of Things industry; at the same time, the Internet of Things is also of great significance to the transformation of the real estate industry." On July 11, Cai Hongyan, founder of Beijing Wuliangang Technology Development Co., Ltd. and chairman of Property Market Media, said at the "2016 International Open Internet of Things Technology and Standards Summit and W3C Universal Internet of Things Interest Group Conference". The conference was jointly sponsored by the Internet of Things Industry Technology Innovation Strategic Alliance, W3C (World Wide Web Alliance), China Electronics Technology Group Corporation, and hosted by the Information Science Research Institute of China Electronics Technology Group Corporation.
Real estate efficient integration of the IoT industry
Cai Hongyan believes that in China's real estate industry is one of the important pillar industries, it has a great industrial driving effect, including the energy field, manufacturing, mining industry, electronics industry, transportation industry, chemical products, culture, sports and other aspects. For the Internet of Things industry, real estate also has a huge driving effect.
The Internet of Things industry has been developing for about 10 years, but it is still in the early stages of development. A very important reason for these troubles is that its market-oriented operation lacks effective platform promotion. The promotion of real estate to the Internet of Things is very realistic. First of all, the real estate industry has a very strong resource advantage. Most of the application scenarios of the Internet of Things are related to real estate, and many scenarios occur in the property space, from smart homes to smart communities, to smart cities, the Internet of Things world, smart life, and now most of the Internet of Things we call the Internet of Things are related to houses.
Second, real estate is also an efficient platform for integrating hardware. For example, when any real estate company launches a project, it will have to conduct a procurement tender, which will include the procurement of all electronic, electromechanical, household and other products, and the interested companies will participate in the bidding. This forms a platform for integrating hardware, and the volume of annual tenders is very large. For the Internet of Things industry, the access of intelligent hardware is an efficient integration platform, whether it is a smart home, a smart community, or a smart city, all involved in this field.
Judging from the development situation in the past three or four years, when the real estate projects in the country are promoted, most of them have played the signboard of smart home and smart community. This means that most developers are aware of the significance of smart homes and the Internet of Things.
The Internet of Things facilitates the transformation of real estate
Cai Hongyan also said that in addition to the real estate industry has a leading role in the Internet of Things industry, the development of the Internet of Things industry also has a great role in promoting real estate.
The transformation and upgrading of the traditional economy is the current theme, and in this transformation, the real estate industry has a close relationship with it, that is, to promote the development of the real estate industry with the Internet of Things. Now many developers are aware of the impact of the Internet of Things, but now many developers are still just holding smart homes, Internet of Things, smart communities as a sales gimmick. There is no basic understanding of what the Internet of Things is and how it will interconnect in the future.
Over the years, real estate developers have put forward the view that real estate has entered the "silver age", and some real estate people have said that the real estate industry has "entered the second half", and the general view is that the golden era of real estate development has gone forever. The entire real estate industry is facing the problem of transformation. This year's "two sessions" countries also put forward the policy principle of "destocking". How is real estate destocked? How to effectively destock? How to digest the large number of properties built rapidly in previous years? In fact, these are all related to the question of how the real estate industry will transform.
For the real estate industry, this transformation is a transition from development to operation. In the past, the operating model of China's real estate industry was to buy land, build a house, and then sell the house. The operating model is that real estate developers get land and build houses after they buy land and build houses, they obtain long-term income by operating properties, such as operating office buildings, shopping malls, shopping malls, and even operating residential apartments. This is the transition from development to operations.
Chinese developers are still in the early stages of this transformation, for example, Vanke now relies on selling more than 95% of its revenue and rarely holds properties. The world's largest real estate developers, on the other hand, 60% and 70% of their properties rely on operation and management to obtain income. However, the development model has boundaries, and after all, land resources are limited and cannot be continued. How do you transition from development to operation? The Internet of Things will play a good role in supporting the technology platform in the entire transformation. The goal of Yilian Port is to unite real estate developers to build an Internet of Things platform with real estate as the entry point, from smart communities to smart cities, to create a real city operator.
