It was thought that only large manufacturers such as Xiaomi and Huawei could kill overseas and establish a brand image, but in fact, with the improvement of national strength, small domestic brands can also do this.
QoA, for example, was founded less than a year ago and laid the foundation for the Japanese two-dimensional world.
Regarding QoA, the latest news (Japanese media) is:
"QoA, the sister brand of Chinese headphone brand Kinera, will release the brand's third hoop iron headphones, namely 2BA + 1DD 3-unit wired custom headphones Adonis, in Japan on December 14."
Adonis is based on the opinion of the well-known singer May'n (Nakabayashi Yai), similar to the relationship between Hiroyuki Sawano and Sony's custom headphones JUST EAR.
QoA Japan official website, warm-up to the new ambassador (singer May'n).
It is reported that the price of Adonis is 19,980 yen (excluding tax). The price of the Chinese market (Taobao) is expected to be between 1,000 yuan and 1,500 yuan.
(Adonis name is derived from the name of the cocktail)
Source of the message
Nakabayashi Yai May'n has long been a well-known super popular singer in the Japanese ACG circle
In 2003, when he was 13 years old, Nakabayashi participated in the 28th Horipro Newcomer Selection Contest, falsely declaring his age of 15, and in the preliminary round of Nagoya, the judges were moved by the singing voice of Nagoya's nature and entered the top 4 competition from 34,911 people.
In 2005, he entered high school and moved into Horipro's artists' dormitory. His first appearance was in the East China Sea region with the release of the single "Crazy Crazy Crazy", which was followed by an official debut on June 1 with the same single. While working on the singles "Sympathy", "Fallin' in or Not feat. Seamo", while working on the recording of "SEAMO", while starting high school life.
QQ Music APP, it can be seen that the number of fans of May'n is not low, while the number of albums and songs is quite high, and it can even approach Hikaru Utada
In January 2008, May Nakabayashi, Yun na Yunakabayo May'n (May Nakabayashi), and the recitation "Diamond Crevas" ("Shako-kaku") Yo-Chen Zhong 1, 2016, "Diamond Crevasse" (《Diamond Crebas》 100,000 100,000 pieces of shiba eruptation.)
In January 2009, the first Mini Album after the stage name was changed to May'n, "メイン☆ストリート" ("May'n☆Street"), which included the famous musicians Yoko Kanno, シライシ yarnトリ, as well as a highly anticipated solo version of Lion. "May'n☆Street" was airborne to number two on the Japanese Oricon list at the beginning of its release. By the end of the first week, sales had reached nearly 26,000, ranking second on the weekly list.
On November 25, 2009, the first solo album will be released, produced by Shiro Heron Nest. On the same day, under the name of Sheryl Nome, the Macross F theatrical version of the mini-album "Universal Bunny" was released, and on the first day of the list, it ranked 2nd and 3rd in the oricon day list under the influence of many powerful artists.
On May 13, 2011, the second Asian tour of ASIA TOUR 2011 "UNITE!!" Officially begins.
On May 25, 2012, the first 5-month world tour May'n WORLD TOUR 2012 "ROCKYOURBEATS" began in Kanagawa. (Overseas venues: Los Angeles station on June 21, San Francisco station on June 23, Chengdu station on July 6 (first time), Hangzhou station on July 8 (first time), Beijing station on July 27, Shanghai station on July 29, Germany station on September 7, France station on September 8, Seoul station on September 16, Hong Kong station on September 23. ）
The Adonis, endorsed, features a hybrid configuration of 3 drive units: a BA drive manufactured by Knowles, a BA drive customized by QoA, and a 10 mm diameter dynamic drive developed by QoA.
Dynamic drivers are responsible for the bass range and two BA drivers are responsible for the mid-treble range. The frequency band is 20Hz-20kHz, the impedance is 21Ω, the sensitivity is as high as 113±2db, and the THD is 2%.
On December 11, QoA japan's official website updated the spokesperson poster, and Adonis' dark blue storage bag was revealed.
Pictured is Adonis Adonis
About Japanese singer Yai Nakabayashi (new name May'n) was appointed as a product ambassador
It is reported that from the early days of Adonis' development, QoA engineers have adjusted the sound while combining May'n opinions. For example, deliver clear and powerful bass.
In appearance, Adonis adopts Miss May'n's favorite "blue", and the panel is composed of UV photosensitive resin and wood, which is reinforced with resin to prevent unnecessary vibration of the wooden shell and deliver soft tone and excellent sound quality at the same time.
The cable that comes with Adonis is carefully designed with 8-core, 5N CLASS OFC+ silver plated. Detachable, 2Pin terminals. With a 3.5mm straight plug on the side of the player, the Japanese version of Adonis also includes an MFi-certified Lightning adapter for iPhone users to use immediately after purchase.
In addition to the blue and regular earrings specially made for Adonis, an M-size foam acoustic sleeve and a blue leather earphone case are included.
In fact, as of press time, QoA has more than one spokesperson in Japan.
Because earlier this year, in July, the well-known voice actress Tachiko Yamaguchi (who has been a voice actor for nearly 20 years) was also impressed by QoA's appearance and voice, and spoke for it. It is reported that the second dimension of the incident in Japan has also triggered a lot of hot topics.
From a business point of view alone, whether it is Yamaguchi Tachibana or Nakabayashi Yayi, their relationship with QoA is actually the same as the domestic Di Li Reba, Lu Han, Hu Ge, Yang Yang endorsement Sony, is a kind of behavior of spreading brand awareness and planting grass for young people.
In July this year, voice actor Mr. Yamaguchi was inaugurated as the QoA brand recommendation officer and served as the official ambassador of QoA for the Japanese market
Japanese media PHILE WEB earlier interviewed Yamaguchi Tachiko (voice actress) endorsing Chinese manufacturers
Due to the advanced sense of fashion and the unique sound, the new vespa at that time also won the praise of Mr. Yamaguchi
Since QoA was established less than a year ago and is a very small headphone label in China, I am still quite surprised to have this overseas "record".
But that really happened. There is no doubt that this is a landmark event for domestic headphones, and it can also be said to be a "turning point". In my opinion, it happened no less than apple released airPods MAX a few days ago
With the improvement of national strength, in the past, we may also have to advertise our own products with Japanese animation images, and now Japanese entertainment stars (ACG circles) take the initiative to promote Made in China - this is really thirty years of Hedong, thirty years of Hexi.