The picture shows the scene of the forum
Editor's note Standing at the historical intersection of the "two hundred years" goal, 8 departments of the state jointly issued the "Implementation Plan for Promoting the Development of Industrial Culture (2021-2025)". To this end, China Chemical Industry News Co., Ltd. and the industry's outstanding enterprises, carrying the banner of petroleum and chemical industry culture construction. On the occasion of the Chongyang Festival on October 14th, the 6th Cishan Cultural Festival and the 2021 Petroleum and Chemical Industry Culture Construction Summit Forum, jointly sponsored by China Chemical Industry News Co., Ltd. and Magnetic Hill Group and co-organized by Mingquan Group, highlighted the charm of petroleum and chemical industry culture to the society and sounded the clarion call of industrial culture construction. Leaders, experts and business representatives shared their experiences and views on cultural construction, and launched a special report today to record the wonderful speeches for the benefit of readers.
Li Shizhong, former vice minister of the Ministry of Chemical Industry: It is urgent to promote the construction of petrochemical industry culture
Under the strong leadership of the CPC Central Committee, after the continuous struggle since the founding of New China, especially since the reform and opening up, China's petroleum and chemical industry has made world-renowned achievements: the annual output value of the whole industry has exceeded the mark of 12 trillion yuan, and the output of fertilizers, pesticides, chlor-alkali, rubber and other products ranks first in the world. The perfect petroleum and chemical production system and rich chemical products have provided a strong material foundation for the long-term rapid growth of China's economy, the continuous improvement of people's living standards, and the continuous enhancement of its international status. During this period, we have given birth to the great spirit of petroleum, the spirit of iron man, the spirit of Daqing, the spirit of Jihua, the spirit of serving the country through industry, the spirit of daring to be the first, the spirit of self-reliance and self-improvement, the spirit of fighting against the epidemic and other industry spirits. This is the spiritual wealth of the whole industry, which needs to be carried forward and continued.
Entering a new era, China's petroleum and chemical industry is based on the new development stage, deeply implements the new development concept, actively promotes industrial transformation and upgrading and high-quality development, and further accelerates on the road of "changing from big to strong".
For the industry to "change from big to strong", it needs both the rigid promotion of material production and the flexible support of cultural forces. The phrase "civilization has its spirit, barbarism has its physique" applies to both the nation and the industry. But nowadays, the "big head" of the industry is getting bigger and bigger, the "muscle" is becoming more and more strong, and the development of industry culture is relatively lagging behind, which seriously restricts the improvement of the comprehensive competitiveness of China's petroleum and chemical industry. It is mainly reflected in three aspects: first, the construction of corporate culture is in the ascendant, and the pace of industrial culture construction is slow; second, the lag in industrial culture construction leads to the lack of overall soft power of the industry; third, the lag in industrial culture construction leads to the external public opinion environment and development environment facing the industry is still facing challenges.
As socialism with Chinese characteristics enters a new era, in the opening year of the "14th Five-Year Plan" of the whole industry, it is urgent to vigorously promote the construction of petroleum and chemical industry culture. The convening of this forum is timely, of great significance and worthy of recognition. Here, I would like to make some hopes and suggestions for the cultural construction of the petroleum and chemical industry.
First, adhere to the leadership of party building. The party's leadership is not only the root and soul of state-owned enterprises, but also the compass for the cultural construction of the whole industry, and the fundamental guarantee for whether the industry can achieve "from big to strong". This has been proved by the century-old development process of the industry.
The second is to adhere to cultural self-confidence. Maintain self-confidence in the traditional culture of our country and nation, maintain self-confidence in the spirit and inheritance left behind in the century-old development of the industry, and maintain self-confidence in the banner we carry in the new era and the concept of implementation. What we are cultivating is not a barren land, but a fertile land, and the future is bound to be two different wheat shows and grain abundance.
The third is to adhere to coordinated advancement. The petroleum and chemical industry has a wide range of subdivisions and categories, and there are many industry associations and organizations; The distribution of enterprises has a certain regionality; The operation of the industry is closely related to the various departments of the "government, industry, academia and research fund". Therefore, the construction of industrial culture needs to be promoted by many parties.
The fourth is to adhere to the principle of enterprises. Corporate culture is the foundation of industrial culture construction. Only by entering the enterprise can we understand the current situation of industry culture construction, aim at the needs of the industry, and seek truth from facts. Without the prosperity and development of corporate culture, there will be no prosperity of industry culture.
Standing at the historical intersection of the "two hundred years" goal, we are full of pride to usher in the centenary of the party and start a new journey of comprehensively building a modern socialist country. To promote the cultural construction of the petroleum and chemical industry and help the high-quality development of the industry, it is indispensable, the obligation is indispensable, and the heavy responsibility is on the shoulders.
The wind and rain cast brilliant, and the hundred feet of pole head climbed again. Let us closely unite around the Party Central Committee with Comrade Xi Jinping as the core, take Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era as the guide, summon up the spirit of entering a new journey and forging ahead into a new era, and strive to realize the dream of an oil and chemical power in the new era!
Li Deqiang, former vice chairman of the Shandong Provincial Committee of the Chinese People's Political Consultative Conference: inherit the spirit of the industry and adhere to cultural self-confidence
Hearing your reports, as a 74-year-old industrial veteran, I felt a lot of emotions.
Before the reform and opening up, we ordinary people did not have household appliances at home, and we never saw washing machines. Later, we moved a washing machine from the ocean freighter to study, ate and lived in the factory for 107 days, and the imitation was successful. From a difficult start, after decades of hard work, China has now become a major exporter of home appliances. This is the epitome of many industrial fields in Our country from scratch, from small to large, from weak to strong.
Only after 40 years of reform and opening up have the achievements of China's industry today. Today's China is different from the China of 40 years ago. As a result, the developed countries in the West began to suppress China, encircling China in the high-tech field and in the political, economic, and cultural fields. But we have our own cultural self-confidence.
Today's event is an activity for the petroleum and chemical industry to inherit the spirit of the industry and highlight cultural self-confidence. It turns out that we are an oil-poor country, without oil, how can we talk about development? The oil workers sang "I offer oil for the motherland" and changed this situation after hard work. Today, through the joint efforts of generations in the industry, we have become a major oil and chemical country. The output value of the petroleum and chemical industry is nearly 13 trillion yuan, accounting for about 1/8 of the country's GDP. This achievement has been poured into the efforts of petroleum and chemical people.
At present, we have encountered many bottlenecks in some industries, but we are not discouraged, do not give up, and will eventually break through one by one. We have this confidence. The rise of the Chinese nation is inseparable from this self-confidence; the development of China's industry is inseparable from this self-confidence. "Tianxingjian, a gentleman who keeps improving himself." This is also the embodiment of the traditional culture of our Chinese nation.
Nowadays, I am very pleased to see that while serving the country and repaying the society, all entrepreneurs have also begun to pay attention to the development of cultural undertakings. Shandong is the birthplace of Qilu culture, and there are many petroleum and chemical enterprises, and they are also very enthusiastic about excavating and carrying forward traditional culture. Take Magnetic Hill, for example, 12 years ago, it was a bare mountain. Chairman Zhang Xinda led the employees of Magnetic Hill Group to devote 12 years of hard work to building Magnetic Hill into a cultural holy land.
In the new era, the Party Central Committee leads the people of the whole country to run towards a better tomorrow. It is necessary to sort out our traditional culture and industrial spirit and adhere to cultural self-confidence.
Hou Jie, deputy director of the Propaganda Work Bureau of the State-owned Assets Supervision and Administration Commission of the State Council and a first-level inspector: Vigorously enhance the cultural soft power of state-owned enterprises
The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China clearly put forward the long-term goal of building a cultural power by 2035, which is a strategic decision made by the Party Central Committee with Comrade Xi Jinping as the core based on history and reality, focusing on the overall situation and long-term. As the main force of cultural construction, state-owned enterprises must fully understand the great significance of enhancing the cultural soft power of state-owned enterprises. I understand that there are three main aspects:
First, enhancing the cultural soft power of state-owned enterprises is an inevitable requirement for building a socialist cultural power. In recent years, the international status, their own influence, social reputation and other cultural soft power of state-owned enterprises have gradually improved, fully embodying the Chinese spirit, establishing China's image, demonstrating China's strength, and playing an active role in promoting the construction of a cultural power. But sometimes it is still in a situation where reason cannot be said and cannot be spread. This requires that we must shoulder the important mission of building a socialist cultural power, actively build the cultural soft power of state-owned enterprises that is compatible with the times and the status of the country, and constantly create new glory of Chinese culture.
Second, enhancing the cultural soft power of state-owned enterprises is an inevitable requirement for cultivating and practicing the core values of socialism. We must consciously follow the core values of socialism, enhance cultural soft power in promoting the implementation of core values, and practice core values in continuously enhancing cultural soft power.
Third, enhancing the cultural soft power of state-owned enterprises is an inevitable requirement for creating world-class enterprises. The Nineteenth National Congress of the Communist Party of China put forward the goal of building a world-class enterprise, and the realization of this goal inevitably requires the two-wheel drive of the hard power of first-class enterprises and the soft power of first-class enterprises to promote each other. We must focus on building soft power that embodies the characteristics of the times, Chinese characteristics and state-owned enterprises, and provide strong cultural support for cultivating world-class enterprises.
To build and enhance the soft power of state-owned enterprises, we must closely integrate with the reform and development of state-owned enterprises, and we must adhere to the correct direction and scientific path. We will focus on six aspects:
The first is to adhere to the correct political direction as the basic guideline for enhancing the cultural soft power of state-owned enterprises.
The second is to take firm institutional self-confidence as the fundamental core of enhancing the cultural soft power of state-owned enterprises.
The third is to take the promotion of the advanced spirit as the source of power for enhancing the cultural soft power of state-owned enterprises. We will take the promotion of the advanced spirit of state-owned enterprises as an important measure to enhance the soft power of state-owned enterprises, and establish a value system that organically unifies the core values of socialism and the advanced spirit of state-owned enterprises.
The fourth is to establish a social image as a key link in enhancing the cultural soft power of state-owned enterprises. Guide state-owned enterprises to bravely assume social responsibilities in economic development, environmental protection, integrity and economic management, public welfare and charity, etc., establish a friendly social environment, and consolidate social consensus.
The fifth is to shape the brand image as a value embodiment of enhancing the cultural soft power of state-owned enterprises. It will promote state-owned enterprises to more deeply grasp the requirements of high-quality development and improve the level of brand internationalization.
Sixth, the display of overseas images is regarded as an important part of enhancing the cultural soft power of state-owned enterprises. It will guide state-owned enterprises to carry out various forms of cultural exchanges and international communication, focus on cultivating unique advantages in cultural integration and overseas communication, image publicity, reputation management, etc., and enhance market competitiveness with cultural integration.
Zhao Jungui, vice president and secretary general of the China Petroleum and Chemical Industry Federation: Cultural construction provides support for the development of the petrochemical industry
Building a petrochemical power requires not only the rigid promotion of technology, but also the soft power of cultural forces. Although we are already the world's largest producer and consumer of chemicals, the problem of large but not strong is still prominent. In particular, the gap in the construction of soft power culture is obvious, and it has become a key constraint restricting the transformation and upgrading of China's petrochemical industry and improving quality and efficiency. For the construction of industry culture, I believe that the transformation and upgrading of the petrochemical industry and the high-quality development urgently need the support of the soft power of industrial culture; the industrial culture and cultural self-confidence accumulated by the development of China's petrochemical industry in the past century are the valuable wealth and source of strength of our entire industry; and the cultivation and development of petrochemical industry culture with Chinese characteristics is an important task for building a world petrochemical power.
This is an important meeting to carry forward the spirit of the great century-old party building, condense the new development momentum of the industry, promote the prosperity and development of the petrochemical industry culture in the new era, and help the high-quality innovation and development of the petrochemical industry.
The century-old history of the development of China's petrochemical industry is a history of continuously creating material and technological wealth under the leadership of the party and continuously meeting the people's high-quality life consumption needs, and it is also a history of continuous exploration and continuous creation of petrochemical industry culture with Chinese characteristics. I would like to take this opportunity to share three experiences on the industry culture suggestions:
First, the transformation and upgrading of the petrochemical industry and the high-quality development urgently need the support of industrial cultural soft power.
At present, the high-growth stage relying on imported technology has ended, and a new era of high-quality development relying on independent innovation is coming; the era of extensive development based on investment has ended, and a new era of intensive green development is coming. Industry is the foundation of a strong country, and culture is the soul of manufacturing. The new stage and new tasks will inevitably require us to strive to cultivate and shape the petrochemical industry culture of the new era that is compatible with it. As General Secretary Xi Jinping said, "The core and highest level of a country's comprehensive strength is still cultural soft power." "The 300-year history of world industrialization also proves that cultural quality has a leading, leading and strategic role in the industrialization process and industrial change, and excellent industrial culture is derived, accumulated and sublimated in the process of industrialization, and will also promote industrial upgrading and higher quality development with greater force."
Second, the industrial culture and cultural self-confidence accumulated by the development of China's petrochemical industry in the past century are the valuable wealth and source of strength of our entire industry.
Under the leadership of the party, China's petroleum and chemical industry has overcome one difficulty and obstacle after another and overcome one difficulty and challenge after another with its unique spiritual temperament and a highly conscious sense of political mission, and a large number of outstanding enterprises, labor models, and advanced figures embodying the industrial culture of different eras have emerged, refining the spiritual genealogy and glorious traditions such as the petroleum spirit and the Jihua spirit with the characteristics of the petrochemical industry, which have become the precious spiritual wealth of the whole industry, inspiring and inspiring generation after generation of petrochemical people to be determined to serve the country and bravely shoulder heavy burdens. The spirit and character it shows is the essence and essence of the industrial culture of the petrochemical industry, and it is also the spiritual guarantee that China's petrochemical industry will inevitably move towards the top of a strong country.
Third, cultivating and developing the petrochemical industry culture with Chinese characteristics is an important task for building a world petrochemical power.
During the "14th Five-Year Plan" period, the petrochemical industry must firmly grasp the strategic transformation of "double circulation", "stabilize the chain" through the optimization of the industrial chain, "supplement the chain" through the coordinated development of various industries, "strengthen the chain" through independent innovation to enhance the core competitiveness, "extend the chain" through the docking and coordination of upstream and downstream industries, accelerate the strong long board and make up for the shortcomings, strive to improve the ability of the petrochemical industry to circulate, reshape the new development pattern of the "double cycle" of the petrochemical industry, and form a new situation of high-quality green and low-carbon development of the petrochemical industry. Efforts should be made to promote the modernization and upgrading of the petrochemical industry system. This is the main task of the "14th Five-Year Plan" in the petrochemical industry.
In the face of the new tasks of the "14th Five-Year Plan" industry development and General Secretary Xi Jinping's "five-in-one" and "four comprehensive" strategic layout, China's petrochemical industry must strive to cultivate and develop the industrial culture and industrial spirit that is compatible with the new stage of socialism with Chinese characteristics in the new era, and strive to assume the historical responsibility and historical mission of China's petrochemical industry in the process of achieving the second centenary goal.
First, it is necessary to further carry forward the party-building culture of loving the party and the country, and actively shoulder the political responsibility of seeking rejuvenation for the Chinese nation and happiness for the people. To build an advanced petrochemical industry culture, we must be guided by the core values of the Communist Party, strengthen party building as the core, and lead the high-quality development of petrochemical industry culture with party building culture, and under the leadership of the party, gather a strong spiritual driving force for building a petrochemical power.
Second, to further promote the success of the achievements do not have to be in my innovation culture, and strive to climb the world petrochemical technology peak. The lack of scientific and technological innovation ability has become the biggest shortcoming of China's petrochemical industry. The next 5 to 10 years is a critical period for the innovation and development of China's petrochemical industry, scientific and technological innovation has its own laws, we must cultivate success does not have to be in me, success must have my scientific and technological feelings, in order to go steady and far on the road of innovation.
Third, it is necessary to further carry forward the entrepreneurial spirit of serving the country through industry and strive to build a petrochemical power. Cultivate a group of first-class enterprises and enterprise groups with international competitive advantages. The whole industry should actively create support, protection, and tolerance for entrepreneurs' enthusiasm for creating wealth, encourage resources to gather in advantageous enterprises, and strive to form a new pattern of coordinated development of large and small enterprises.
Fourth, we must further carry forward the craftsman spirit of high-quality manufacturing and strive to build a new system of world-class petrochemical industry. It is necessary to vigorously carry forward the spirit of craftsmen, cultivate high-skilled talents who strive for excellence and pursue quality, guide more enterprises to take the differentiated development path of "specialization and specialization", start from the chassis process, from the basic equipment, and from the quality of grass-roots employees, and accelerate the modernization of the petrochemical industry chain.
Fifth, we must further carry forward the people-centered sense of social responsibility and strive to contribute to the construction of ecological civilization and common prosperity. We must strive to cultivate a safety culture, environmental protection culture, craft culture and professional culture with the characteristics of the petrochemical industry in the new era, starting from the industry itself, and strive to create a good development environment and cultural atmosphere of harmonious coexistence, sustainable and healthy development.
Yu Ji, executive vice president of the China Enterprise Confederation and China Entrepreneurs Association: Corporate culture supports the development of enterprises
Corporate culture is the soul of the enterprise, the spiritual pillar that stimulates the creativity, competitiveness and cohesion of the enterprise, and the solid support for the enterprise to overcome difficulties and obstacles. Enterprises adhere to cultural self-confidence, that is, to have the courage to undertake the mission and responsibility entrusted by the times, to shape the corporate culture of contributing to society, benefiting the people, caring for employees, protecting the environment, honesty and trustworthiness, and reflecting their own value and achieving sustainable development in the process of serving economic and social development, scientific and technological progress, and improving people's livelihood.
Corporate culture is a profound rational cognition and specific practical actions, transformed into the emotional identity and behavior habits of the majority of employees in the enterprise, embodied in the common desire, confidence and will, will have a strong vitality, become the inexhaustible source of strength for the development of enterprises. In the production and operation of enterprises, tangible capabilities such as assets and equipment, technology, etc. are needed, and morale is an intangible corporate culture such as enterprise management mechanism and business philosophy.
If an enterprise wants to achieve a long-term foundation, it needs to have an excellent corporate culture that leads the development of the enterprise. In contemporary China, corporate culture is an important part of socialist culture with Chinese characteristics, an important carrier and position for cultivating and practicing the core values of socialism, and a strong guarantee for the healthy development of enterprises.
The construction of corporate culture must adhere to core values. The construction of corporate culture must highlight the national spirit. The construction of corporate culture must be full of patriotic feelings. The construction of corporate culture must be rich in the characteristics of the times.
The construction of enterprise culture should strengthen the party's leadership. The combination of party building and culture is an effective form of party building work in the new era, which has added new vitality to the party building work of enterprises and promoted the integration of party building into enterprise operation and management. Adhere to the people-oriented, to achieve high-quality development, the key lies in people. The vision of the enterprise is to reach the far side through relay struggle, and the excellent corporate culture can guide the direction and gather strength. The construction of corporate culture needs institutional support and standardization, and also needs tangible corporate rules and regulations as the code of conduct for employees. The construction of enterprise culture must have the main leaders of the enterprise as the commander, must be integrated with the operation and management of the enterprise, must be constantly innovating, and must become the consensus and conscious action of the employees of the enterprise.
Brand culture should serve the national brand strategy and enhance the brand competitiveness of Chinese enterprises. Enterprises should make good use of the country's soft and hard power, use China's national brand to endorse the enterprise brand, and even more importantly, use a good corporate brand to contribute to the Chinese national brand.
It is necessary to tell a good brand story and expand the affinity of Chinese enterprise brands. Enterprises need to continue to tell the story of Chinese brands in the international market, expand the influence of Chinese brands, and enhance brand premiums; they must open up media channels to enhance the brand appeal of Chinese enterprises; they need both product innovation and communication channel efforts.
Cheng Nan, a third-level researcher of the Organization Department of the Department of Industrial Policy and Regulations of the Ministry of Industry and Information Technology: The Party Central Committee and the State Council attach great importance to the construction of a cultural power
General Secretary Xi Jinping has pointed out many times that it is necessary to adhere to the self-confidence of the path of socialism with Chinese characteristics, theoretical self-confidence, institutional self-confidence and cultural self-confidence. Cultural self-confidence is a more basic, broader, and deeper self-confidence. General Secretary Xi Jinping's important exposition on cultural self-confidence has raised our party's understanding of the function and role of culture to a new level.
In the "Proposal of the Central Committee of the Communist Party of China on Formulating the Fourteenth Five-Year Plan for National Economic and Social Development and the Long-term Goals for the 2035Third Year", it is proposed to prosper and develop cultural undertakings and cultural industries, enhance the soft power of national culture, and improve the modern cultural industry system. The "Outline of the 14th Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Long-term Goals for 2035" proposes that by 2035, a cultural power will be built and the soft power of national culture will be significantly enhanced; adhere to the socialist core values to lead cultural construction, and promote the construction of a socialist cultural power around the mission and task of raising the banner, gathering people's hearts, cultivating new talents, revitalizing culture, and displaying the image.
Industrial culture is an important part of socialist culture with Chinese characteristics. Promoting the construction of industrial culture is an important measure to implement the decision-making and deployment of the Party Central Committee and the State Council, and it is the responsibility of building a socialist cultural power in the new era. To this end, the Ministry of Industry and Information Technology will promote the development of industrial culture as a key task to grasp.
In order to further promote the development of industrial culture during the "14th Five-Year Plan" period, 8 departments jointly issued the "Implementation Plan for Promoting the Development of Industrial Culture (2021-2025)". The "Implementation Plan" is not only a guiding policy document for promoting the development of industrial culture during the "14th Five-Year Plan" period, but also a work program with strong operability.
The "Implementation Plan" takes policy guidance, demand-oriented, coordinated promotion and integrated development as the basic principles, and hopes to promote the formation of a new situation of industrial culture prosperity and development through 5 years of efforts. In this regard, the key task in the future is to develop in the direction of industry and finance, industry and tourism, engineering, heritage, and engineering, carry forward the value connotation, increase communication and exchange, and improve the development system. We will ensure the development and construction of industrial culture by broadening the channels of financial support, improving the talent guarantee system, and giving play to the role of intermediary agencies.
In the next step, we will promote cultural construction through various aspects. The first is to vigorously carry forward the spirit of China's industry, run a good industrial culture publicity exhibition, and carry out touring exhibitions according to the needs of various localities. The second is to accelerate the development of industrial cultural industries. Through the "five tracks" of industrial integration, industrial tourism, engineering, engineering heritage, and industrial expo, we will promote the creation of a number of industrial tourism demonstration bases and boutique routes, and support the creation of a number of industrial museums. The third is to consolidate the foundation for the development of industrial culture. Carry out research on major theoretical topics such as industrial cultural value research and the construction of a culturally empowered manufacturing power, and strengthen the cultivation of professional institutions and talent training. The fourth is to promote the "going out" of industrial culture, through the display of exhibitions, the promotion of industrial cultural products, literary and artistic works, the development of multi-level international industrial cultural exchanges and cooperation, to show the new image of China's industrial development. Fifth, strengthen the protection and utilization of industrial heritage. The sixth is to improve the working mechanism and methods, and strengthen the linkage and communication between the upper and lower levels.
It is hoped that while vigorously promoting the construction of industrial culture, the industry can improve its political position, fully understand the importance of developing industrial culture, and do a good job in detailed implementation; establish and improve the working mechanism for promoting the development of industrial culture, and work together to promote the implementation of a number of key projects and key projects; continue to carry out the investigation, evaluation and identification of industrial cultural resources, strengthen the digital construction of industrial cultural industries and resources; strengthen exchanges and learning, do a good job in publicity and promotion, and create a good social environment for the development of industrial culture.
Cui Xuejun, Secretary of the Party Committee and Chairman of the Board of Directors of China Chemical Industry News Co., Ltd.: Carrying the banner of cultural construction in the petroleum and chemical industry
The culture of the petroleum and chemical industry is an important part of the socialist culture with Chinese characteristics. In the process of long-term development, a large number of outstanding enterprises that highlight the strength of industrial culture have emerged, giving birth to industrial cultural models such as the spirit of serving the country with industry, the spirit of petroleum, the spirit of Daqing, the spirit of Jihua, the spirit of daring to be the first, the spirit of self-reliance and self-improvement, and the spirit of fighting the epidemic, providing a huge cultural impetus for the development of the industry.
The "14th Five-Year Plan" period is the first five years after China has built a moderately prosperous society in an all-round way and achieved the first centenary goal, taking advantage of the momentum to start a new journey of comprehensively building a modern socialist country and marching toward the second centennial goal. At present, under the background of socialism with Chinese characteristics entering a new era, vigorously promoting the construction of petroleum and chemical industry culture has become a strategic measure to enhance the comprehensive competitiveness of China's chemical industry, and it is also a necessary soft power support for building a chemical power and achieving high-quality development of the industry.
On May 11 this year, the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Education, the Ministry of Finance, the Ministry of Human Resources and Social Security, the Ministry of Culture and Tourism, the State-owned Assets Supervision and Administration Commission of the State Council and other eight departments jointly issued the Implementation Plan for Promoting the Development of Industrial Culture (2021-2025), aiming to improve the level of science and education, disseminate industrial culture, carry forward the spirit of industry, cultivate industrial tourism resources, play a role in cultural empowerment, and promote the integration of industrial culture and industry. As the authoritative media in the petroleum and chemical industry, we feel a great responsibility and a glorious mission.
The industry is the soil for the construction of industrial culture, and the enterprise is the protagonist of the construction of industrial culture. The newspaper is willing to work with outstanding enterprises in the industry to carry the banner of cultural construction in the petroleum and chemical industry and provide a steady stream of cultural impetus for the high-quality development of the industry.
In order to promote the construction of petroleum and chemical industry culture, the newspaper will organize special classes to unite industry enterprises and do a good job in this cultural undertaking through three tasks: first, publish special issues on the cultural construction of the petroleum and chemical industry every year, publish special issues from time to time, and tell the chemical story to the society in an all-round way; second, hold a forum and cultural exhibition display of the cultural construction of the petroleum and chemical industry every year to build a platform for cultural construction and exchange in the whole industry; third, open a special page in the newspaper chemical number and WeChat public account. Comprehensively disseminate the dynamics of cultural construction in the petroleum and chemical industry.
Zhang Baojian, Chairman of Jinhe Group and General Manager of Magnetic Hill Group: An all-round innovative practice driven by corporate culture
Shandong Jinhe Industrial Group Co., Ltd. was established in April 1982, after nearly 40 years of development and growth, has now become an innovative private enterprise group integrating chemical industry, health care, cultural dissemination, tourism development and other characteristic services. The company's independent research and development of "ancient gold medal" insurance powder, access to 12 national invention patents, drafting and formulating more than 20 national and industry standards, firmly grasp the right to speak about insurance powder production technology, becoming a global industry leader.
Culture is the way to a strong enterprise and a magic weapon for success. The humanistic culture of Jinhe Group records the pursuit and application of culture by Jinhe people, and penetrates the whole process of development. In the process of rapid development of enterprises, how to pass on the achievements of 40 years of cultural development is the key to the future development of enterprises. In this context, Jinhe Group is guided by entrepreneurial culture and constantly explores and develops new corporate culture management models.
After nearly 40 years of practice and precipitation, Jinhe Group has summed up four valuable experiences of "corporate culture taking root".
The first is the combination of corporate culture and factory training; the second is the combination of corporate culture and full education; the third is the combination of corporate culture and scientific and technological innovation; the fourth is to build a comprehensive publicity platform and actively create an innovative cultural atmosphere.
The development of Jinhe culture has also achieved implementation results. Cultivating team spirit with cultural connotation, and taking the road of strengthening enterprises with Wen Runde is the magic weapon for Jinhe Group to strengthen team building. Jinhe Group focuses on the construction of ideological and work style to build an indestructible cadre team. Ideologically, form a consensus and work together. In terms of work style, we advocate the "five realities", be a doer, and emphasize being realistic, realistic and pragmatic. Establish an efficient and modern enterprise management system, implement a management mechanism that separates the right to control and the right to operate, and truly clarify the powers, responsibilities and tasks.
Driven by the development of cultural innovation, Jinhe Group, as a "single champion enterprise in Shandong Province", has acquired all the core technologies of insurance powder through unremitting independent scientific and technological innovation, and has become an industry leader in safety production, environmental protection governance and technology research and development.
In terms of taking the initiative to assume social responsibility, Jinhe Group promotes the entrepreneurial spirit. Jinhe Group has carried out large-scale technical research and technological transformation around cleaner production, and has invested more than 18 million yuan in scientific research and technological transformation funds. In the industry recognized as the most difficult to control the exhaust emissions, Jinhe Group has a unique way to use ozone oxidation and UV photolysis catalytic oxidation technology to solve the problem of insurance powder exhaust odor treatment, which is praised by the same industry as "creating a miracle". In the treatment of wastewater and waste liquid, Jinhe Group has achieved zero wastewater discharge.
In addition, Jinhe Group actively assumes social responsibility, pays attention to vulnerable groups, and actively participates in love donations; and donates money and materials to primary and secondary schools in the station all year round to help college students with family difficulties, fund learning, and help employment. Actively participate in rural revitalization practice activities, form a co-construction pair with two villages, improve the living conditions of villagers, and vigorously promote agricultural industrialization and farmer transformation. During the epidemic period, we took the initiative to donate 1 million yuan to the society to support the fight against the epidemic. Actively support public welfare activities and mass cultural activities, and have exclusively sponsored the Yantai Development Zone Organ Games, Basketball League, Square Cultural Activities, etc.
In 2009, based on the development trend of the times and the height of enterprise development, Jinhe Group decided to invest 3 billion yuan on the basis of consolidating the solid foundation of the chemical industry, fully develop Yantai Magnetic Mountain, and strive to create a pristine and parked community that integrates "health care, vacation recuperation, leisure tourism, and cultural services" - Magnetic Hill Hot Spring Town. Jinhe Group combines the water resources of famous mountains and mountains, integrates the various cultural characteristics of Magnetic Hill, breaks the traditional pension model, and pioneers a new model of "whole-process, one-stop, menu service" for health care, which is praised by the industry as "the ice-breaking move of Chinese-style pension", and gradually forms a core cultural system with the three strategic goals of "environment, culture and service", so that the quality of health care and pension has been improved.
Jinhe Group continues to build new cultural tourism works. The Astronomical Meteorite Museum, the Magnetic Hill Geological Museum and the Magnetic Hill Patriotic Education Exhibition Hall are integrated, forming a humanistic and cultural concept of "heaven, earth and man" harmoniously, improving the cultural industry chain of Magnetic Hill, and realizing the integration and development of natural and humanistic culture in Magnetic Hill. For the sustainable and healthy development of Jinhe industry, Jinhe Group has endowed it with vigorous source power, strong leadership and lasting vitality. The struggle practice of Jinhe Group fully proves that culture and industry are complementary and inseparable.
Sun Honghai, chairman of Mingquan Group: Self-improvement and new look Reform and innovation have begun a new journey
Mingquan Group, formerly known as Jinan Mingshui Fertilizer Factory, is one of the first batch of 13 sets of small nitrogen fertilizer demonstration plants in China. In September 2013, the relocation was started and the city was withdrawn into the park. Since the relocation, the Group has achieved technological upgrading, industrial upgrading and cultural upgrading.
The technology upgrade is to adopt advanced pressurized gasification technology to replace the traditional coal chemical industry with modern coal chemical industry, and realize the transformation and upgrading of the group's new and old kinetic energy. At present, the Group has built two sets of pressurized gasification production systems, and one is under construction.
Industrial upgrading is the group's efforts to consolidate the basic industry at the same time, into the field of polymer new materials. At present, there are two series of polymer new material projects that have made breakthrough progress. Photosensitive polyimide (PSPI) is an indispensable key material for chip packaging and manufacturing, the Group has broken through the laboratory preparation technology, the pilot base has been put into operation, and industrialization has begun. Polyphenylene sulfide (PPS) is one of the eight major aerospace materials, the project adopts domestic advanced, original technology, production capacity scale of domestic first, international forefront, has been under construction, next year can be put into production.
Cultural upgrading is the Group's insistence on carrying out collective learning of excellent traditional culture since 2017, cultivating corporate culture with excellent traditional culture, and guiding the development of enterprises. We draw wisdom and moral nourishment from excellent traditional culture, so that our management decisions have cultural guidance and enlightenment, and also greatly improve the spiritual outlook of all employees. Through the implementation of the simulated joint-stock system, the Group implements the concept of "benefiting employees", so that employees and enterprises can create and share development results. This is also a useful exploration for enterprises to achieve common prosperity.
In the next step, the Group will adhere to building an excellent corporate culture, leading the high-quality development of enterprises, in accordance with the idea of consolidating the foundation and exerting high-end development, while consolidating the basic industry, fully promote the polymer new material industry, become a high-tech enterprise with solid basic industry and outstanding high and new technology, and contribute to China's high-level scientific and technological self-reliance and self-reliance.