Introduction: The digital upgrading of each industry requires a team that has a deep understanding of the industry and can develop products in a targeted manner to solve every small problem in the operation of the enterprise.
The sign that mankind has fully entered the data age is that traditional industries have benefited from digital technology on a large scale and completed transformation and upgrading.
The home furnishing industry is a typical traditional industry, with the characteristics of both manufacturing and service industries, facing many problems such as online and offline separation, weak link coordination, and difficulty in obtaining customers.
With the continuous improvement of the penetration rate of the Internet to the home furnishing industry, the digital awareness of enterprises has awakened, and more and more digital marketing and management tools have been applied to the home track.
However, the long chain attribute of the home furnishing industry has become the biggest obstacle in the digital process, and the vast majority of tools can only solve the problem of a node or a process, and there is no connection between each other, so that enterprises have not yet enjoyed the dividends brought by digital efficiency, and have been made miserable by complex management tools.
If there is no overall thinking, it is difficult to open up the whole process of digital joints, truly efficient coordination, rapid response, digitalization may become a false proposition.
Aggregate enterprise digital tools
Optimize experiences and simplify management
The digitalization of the home furnishing industry starts from the retail end, subject to the characteristics of heavy experience, heavy scene and heavy collocation of home products, and the sales process requires a variety of tools to intuitively present the future home for customers.
More and more digital tools are applied to stores, and the control terminals of various types of software and hardware devices are installed on the mobile phones of store staff, making it impossible for sales staff to work and live separately, and it is not convenient for the unified management of brands and information retention.
Based on this pain point, the smart cloud screen developed by MAHXUB, a subsidiary of Vision, starts from the perspective of convenient use, horizontally integrates, and builds self-developed cloud screen SAAS software on the basis of the original powerful conference software and hardware system, integrating all the hardware control terminals, marketing management tools, design software, takeoff tools, remote empowerment, etc. required for store digital management into one platform.
MAHXUB focuses on the real scene of home store sales for product research and development, and applies the smart cloud screen and handheld cloud screen PAD loaded with all the digital management software of the enterprise in the customer negotiation area, so that the entire sales link can be completed in one terminal, optimizing the customer experience in the store, prolonging the resident time, and also reducing the difficulty of store management, which is convenient for the establishment of national unified service standards.
In the future, MAXHUB will further deepen product research and development based on integration logic, and in the front end, all tools related to marketing will be made into a joint ecology, and the software data interface will be opened, so that all sales actions and information can be retained on a platform for easy management;
At the enterprise management end, vertical extension and integration are done, and the drainage tools, membership management systems, store sales tools, ERP systems and production terminals required in the digital process of the enterprise are all connected, so that the digital iteration of the enterprise becomes simple and easy to implement, rather than adding burdens to the staff.
Multi-scenario application digital tools
Bring your stores to life
MAXHUB's future layout of enterprise digitalization relies on the popularization and application of smart cloud screens.
Due to the experience and service characteristics of the home furnishing industry, offline stores still play a vital role in home consumption, but the service model of traditional stores has been unable to adapt to the new market environment.
Helping stores meet the decision-making habits of new consumer groups through digital upgrading, shortening decision-making time, and creating offline scenes with strong experience and high efficiency are the keys to industrial upgrading.
In order to help home furnishing enterprises solve the pain points of store digital upgrade, MAXHUB smart cloud screen breaks the product logic of single function and launches a smart cloud screen that integrates high-quality display, touch writing, wireless screen transmission, remote conference and other functions.
MAXHUB smart cloud screen changed the existing store with paper pen and whiteboard for customers to take measures, draw sketches, write quotations of the original practice, flexibly write on the electronic screen, modify all the records after reaching consensus, just scan the code to take away and share;
Support multi-device split-screen presentation, even if multiple family members go to the store together or remotely participate in the modification of the plan online, they can get a high-quality experience while efficiently communicating and making joint decisions.
The use of MAXHUB smart cloud screen improves the efficiency of all aspects from draft design, modification to customer finalization of the final plan, optimizes the customer experience, and also enables all sales actions of store staff to be digitally retained, which is convenient for later review and summary, and optimizes the sales process according to the sales results.
New retail has given offline physical stores a more diversified role, which is not only a place of consumption, but also a scene connecting customers and products, traffic entrance, and the focus of concepts such as word-of-mouth and IP.
The application of digital tools can help stores enhance brand image while improving customer experience and stickiness, thereby increasing repurchase rates and conversion rates.
Unified response to activities
Brand nationwide linkage
In the past, home furnishing companies focused more on the production end, the front-end sales service role mainly relied on dealers to complete, and the brand awareness was relatively weak.
With the advent of the new retail era, while opening up online and offline, home furnishing brands themselves are required to have the ability to timely link the front and back end, uniformly output brand image and product information, and empower stores.
In order to establish brand recognition at the consumer end, it is necessary to unify the management of loose dealer stores and achieve uniformity in details such as design style, brand promotion, service standards, pricing promotions and so on.
Home store promotional materials are mostly disposable, brand side unified design, by the store local printing or headquarters unified mail, this model is not only difficult to ensure that the display time in various regions and the presentation effect is consistent, but also will produce a lot of communication time and cost, each replacement will cause a lot of waste of resources.
Stores can use television sets to replace electronic promotional content, but it is still impossible to ensure the simultaneous unified and timely linkage of stores across the country.
MAXHUB's smart cloud screen, digital signage, etc., while ensuring that the brand promotion effect is perfectly presented in stores across the country with one click, eliminates the printing and transportation of promotional materials and reduces the cost of publicity.
The centralized control of its information release system can realize the unified management of the headquarters, ensure the accuracy and timeliness of the publicity content, and greatly reduce the cost of each link while improving efficiency.
Electronic dynamic publicity materials have raised the sense of technology and quality of the store, enriched the use scenarios, improved the frequency of use, and the cost performance is much higher than that of the traditional model.
Empower middle office management alignment
One of the parts that has been overlooked in the industrial digital upgrading is the establishment of digital middle office capabilities.
In the home furnishing brand ecosystem that combines manufacturing and retail services, between front-end sales tools and digital factory management, it is necessary for the brand itself to establish the coordination ability of the front and back ends.
The core of the home brand middle office capability lies in the upgrading of people, the application of digital tools, the improvement of the efficiency of the whole process management are inseparable from the cooperation of people, only when the awareness of people at each node has been improved and changed, the brand upgrade can be truly realized.
In the past, the concept of the brand side needed to be transmitted downward through layers of distribution systems, and the information was constantly deformed in the transmission process, and it was difficult for the sales staff facing the consumer to fully receive and follow the requirements of the headquarters;
Similarly, consumer feedback has to flow through a long channel to feedback to the headquarters, and lagging and incomplete information is difficult to provide meaningful reference value for brand strategy adjustment.
MAXHUB smart cloud screen for front-end sales also has the function of internal management digitalization, its remote conference /training module solves the problem of home brand information transmission, unified training, online meeting so that the concept and requirements of the headquarters can be directly transmitted to every front-line service personnel, while the problems encountered by the sales side can also be fed back to the headquarters for the first time.
Driven by the dual forces of carbon neutral policies and efficient interconnection and collaboration, modern, informatized and paperless offices have gradually been applied from concepts to various fields.
Digital management is the power of iterative upgrading of the industry, MAXHUB uses aggregation thinking to reduce the digital threshold, helping retail enterprises to complete the upgrading of efficiency, effectiveness and service, which not only reduces marketing costs, optimizes customer experience, but also improves the overall operational efficiency of the brand.
Focus on R&D
Solve targeted problems
As an industry with a long industrial chain and heavy service experience, the digital upgrading of the home furnishing industry is difficult to achieve by a single tool research and development, and the digital team of each service industry needs to have a deep understanding of the industry, develop products in a targeted manner, and solve every small problem in the operation of the enterprise.
MAXHUB's ability to serve the home furnishing industry stems from the deep digital R&D and supply chain accumulation of "Shiyuan Shares", and also benefits from the focus on the service concept of an industry.
Starting with electronic components, The source of electronic components has adopted the strategy of one industry team and one type of demand for research and development from the beginning of intelligent hardware, and accurately and focusedly solves problems in a field with customized products.
Before MAXHUB, this model of "Vision Source" has been verified in the field of education and medical care, and seewo (SEEWO) in the field of service education and Siac (XICOO) in the field of medical care are targeted interpretations of the industries served.
Understand the industry demands, develop products for enterprises that can solve problems, and assist enterprises to complete digital transformation by combining software and hardware.
MAXHUB replicates the Group's previous service model, using the supply chain, R&D and local service teams at the headquarters, while developing matching solutions for problems encountered at different stages of the digital upgrading process of the home furnishing industry.
Standing on the shoulders of the giant of "Vision Source Shares", MAXHUB has a natural advantage, but to truly integrate into the home furnishing industry, what is needed is to focus on service and long-termism.
The digital upgrading process of the home furnishing industry must be long, and only when everyone who provides services has a digital awareness and the efficiency at each node has been improved, the industrial development will enter a new era.
No one can give an accurate answer when the new home retail will come, but we can be sure that the premise of all this is the positive acceptance and enthusiastic attempt of all pan-home furnishing companies for digitalization.
Author | Zhu Mingli
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