With the hot sale of The Kaiyi Xuanjie Pro, the car company behind this popular model of young consumer groups, Kaiyi Automobile, has received unprecedented attention. In response to the outside world's concerns and questions about Kaiyi, Chen Jian, deputy general manager of Kaiyi Automobile Sales Co., Ltd., was interviewed by reporters, telling about the company's changes and renewals, and how to create a car brand that makes young people excited.
Chen Jian introduced that Kaiyi Automobile is not only a brand under Chery Holdings, but also a leading engine for Sichuan Yibin to build a 100 billion automobile industry, and is the first dual-qualification vehicle manufacturing enterprise in Sichuan Province, and the company has officially moved to Yibin at the end of 2017.
In the past two years, Kaiyi Automobile has not been exposed much and has few products, to which Chen Jian explained that due to equity reform, the company as a whole moved to Yibin, Sichuan, and experienced shareholder changes, and it is necessary to reorganize the development path and evaluate the development path. The xuanjie launched in 2020 is the first model launched by Kaiyi Automobile after entering Yibin, which also represents the official start of Kaiyi.
For the next development of Kaiyi Automobile, Chen Jian introduced that Kaiyi will carry out brand "renewal" in the future, that is, to re-outline the brand value and brand concept of Kaiyi Automobile. Regarding the brand structure and concept of Kaiyi Automobile, Chen Jian revealed that Kaiyi Automobile will create a "brand that makes young people excited", which is not an empty phrase, but a circle of "young" and "sports" two keywords, with a series of new products as support.
In Chen Jian's view, the target consumer group of Kaiyi Automobile is the post-95 and Z generation, and the young and sporty products are the main factors attracting this part of the consumer.
Specific to the details of the shape, Chen Jian said that the new products of Kaiyi must be brilliant in shape and young sports design, such as the "duck tail" in the rear tail, which can be automatically lifted and lowered when traveling quickly, and the external speaker, that is, "booming street" and "explosion sound", including paint surface, must fully show the sportiness.
Inside the product, Chen Jian said that it may use ergonomic design, sports seats, kits, these elements that young people like, and Kaiyi Automobile will also create different young and sports products according to the different customer groups.
It is undeniable that the SUV model launched by Kaiyi Automobile this year, which focuses on the young market, the Kaiyi Xuanjie Pro, undoubtedly fits these elements, which shows that the "brand that makes young people excited" depicted by Chen Jian is only a matter of time to achieve.
On how to achieve this goal, Chen Jian said that after several years of development, Kaiyi Automobile has formed a multi-model product series such as cars, SUVs, MPVs, traditional fuels and new energy. At the same time, Yibin Smart Factory has a production capacity of 150,000 vehicles, sits on the global research and development resources of Turin (Italy), Yibin, Chengdu, Wuhu and Jiaozuo, and has obtained vehicle export qualifications, which are the hard strength of Kaiyi. For the future development of the company, we are confident and have the ability to achieve better planning, users may wish to wait and see.