Operator Finance Network Intern Ha Ling Yu / Wen
August 29, at the Chengdu Auto Show. Kaiyi Automobile unveiled a number of its star models. It's a new auto brand led by Chery, but some articles about the title of Chen Jian, deputy general manager of Kaiyi Automobile Sales Company, have attracted the attention of operators.
The title of Chen Jian, vice president of Kaiyi Sales Company
According to the data, Kaiyi Automobile Co., Ltd. was established in March 2014, which is a state-owned joint-stock enterprise controlled by Yibin Automobile Industry Development Investment Co., Ltd., Chery Automobile Co., Ltd. and Sichuan Yibin Push Group Co., Ltd. Obviously, this is Chery's operation, so the chairman of Kaiyi Automobile Co., Ltd. is concurrently served by Pan Yanlong, deputy general manager of Chery.
In 2017, Kaiyi Automobile entered Yibin, Sichuan Province, and it is said that Kaiyi Automobile has formed a multi-category product series of cars, SUVs, MPVs, traditional fuels and new energy. On December 24, 2019, Kaiyi Automobile Yibin Smart Factory was completed and put into operation. The first phase of Kaiyi Automobile Smart Factory covers an area of 973 acres, with a planned annual production capacity of 150,000 vehicles. This car company seems promising. Chen Jian, deputy general manager of Kaiyi Sales Co., Ltd., is also concerned, and when he appears in public, he often wears formal clothes and has a confident smile on his face of a senior automaker. Chen Jian also looked very affinity and energetic.
According to the data, in July 2019, Chen Jian began to formally serve as the deputy general manager of Kaiyi Automobile Sales Co., Ltd., responsible for the marketing, product and brand public relations communication of Kaiyi and the sales of the Central Theater. His boss is general manager Liu Hongwei.
Jian Chen worked at Chery for many years
Previously, Chen Jian has been deeply engaged in Chery for nearly 20 years, and has held many positions in Chery Automobile's research and development, general manager and marketing company. As a veteran automotive person, Chen Jian has been in Chery for a very long time.
Chen Jian, through his own efforts, has made great contributions to the brand building of Jietu and played a great role in helping chery in the initial stage of the brand. At the same time, he himself has gradually achieved the position of deputy general manager of Chery Holdings Jietu Marketing Center.
Before Chen Jian came to Kaiyi, Kaiyi had also been recruiting Chery's "elder-level figures", after all, they were all Chery," but if they came to Kaiyi, they needed to come to Sichuan to work.
On April 11, Liu Hongwei, a senior marketing expert in the industry, joined Kaiyi Automobile as the deputy general manager of Yibin Kaiyi Automobile Co., Ltd. and the general manager of Kaiyi Automobile Sales Co., Ltd. In the same month, there were media reports that Dr. Lu Lihua officially served as the deputy general manager of Kaiyi Automobile and was responsible for the research and development team of the integration project of Kaiyi Automotive Engineering Research Institute.
The fate of Chen Jian and Kai Yi actually began as early as 2013. In 2013, Chen Jian began to prepare for the preparation of Kaiyi. In 2014, Kaiyi Automobile was officially established. Therefore, Chen Jian can be regarded as one of the "witnesses" of the birth of Kaiyi.
Is it accurate to call Chen Jian a "Chery executive" in an online article?
However, it is worth noting that at the beginning of Chen Jian's transfer to Kaiyi, there were some articles on the Internet calling Chen Jian "Chery senior executive", such as these articles saying that "Chery senior adjustment Chen Jian bid farewell to the shortcut - as the deputy general manager of Kaiyi", "Chery senior Chen Jian joined Kaiyi Automobile as deputy general manager" and so on, which is confusing:
First of all, is Chen Jian counted as a "Chery high-level"? When Chen Jian was in Chery, he was the deputy general manager of the Jietu Marketing Center under Chery, which can be regarded as the senior management of Jietu, but can it be said that it is the senior management of Chery?
Secondly, according to the title of the above article, is there a difference between Chen Jian as the deputy general manager of Kaiyi Automobile or the deputy general manager of Kaiyi Automobile Sales Company?
Operator Finance Network found that Chen Jian's boss, Liu Hongwei, general manager of Kaiyi Automobile Sales Co., Ltd., is only the deputy general manager of Kaiyi Automobile Co., Ltd., and has not yet seen Chen Jian appear as the deputy general manager of Kaiyi Automobile Co., Ltd. He has always been titled deputy general manager of the sales company under Kaiyi Automobile, and it is not clear whether he has become the deputy general manager of Kaiyi Automobile Co., Ltd. The level of Kaiyi Automobile Co., Ltd. and Kaiyi Automobile Sales Company should be two different things, and it is the relationship between superior and subordinate.
Of course, the online article is certainly not Chen Jian's original intention, the so-called "Chery high-level Chen Jian joined Kaiyi Automobile" is written by others, but as of August 31, "Chery high-level Chen Jian joined Kaiyi Automobile" Related articles have been hanging on the Internet.