BEIJING, September 15, 2021 /PRNewswire/ -- Cosmo Kemu Home Furnishing (hereinafter referred to as "COSMO") entered Xi'an Zoomlion Supreme Home Mall, and a new brand store with a saleable area of nearly 600 square meters was officially opened, which is also COSMO's first brand store in the northwest region.
Xi'an as the economic and cultural center of China's northwest region, the city around the crowd has a natural attraction, this ancient capital with rich historical and cultural resources is exuding a new vitality of the city scale, radiation range, so that Xi'an city has become a major brand to open up the northwest market as a dark horse in the modern minimalist home furnishing industry, COSMO officially settled in Xi'an, fully demonstrated the determination to enter the northwest market
COSMO Kemu Home Xi'an store
Modern minimalist living room, highlighting the pure attitude and aesthetics of life
<b>With in-depth insight into consumer needs,</b> <b>COSMO leads the trend of modern minimalist home</b> furnishing
All along, influenced by folk culture and traditional lifestyle, the aesthetic difference between the north and the south of furniture is large, but with the 80s and 90s becoming the main body of consumption, the regional aesthetic differences have gradually weakened Today, COSMO has entered Xi'an based on in-depth insight into the home consumption market, which not only explains its judgment that modern style home furnishing will grow rapidly in the northern home furnishing market in the future, but also represents the market's recognition of COSMO and modern home design
More than ten years ago, foreign modern style furniture into the Chinese market, breaking the previous traditional board furniture, European and American style furniture as the dominant situation with the 80s, 90s consumers become the mainstream of the consumer market, their growth is also with the country's increasing strength, this generation of Chinese cultural confidence is increasing, at the same time also cultivated their own international aesthetics and taste, in recent years, the trend of modern style furniture in the Chinese home market has gradually taken shape Today, the modern style furniture market continues to expand, And with different subdivisions, COSMO combines modernist design with contemporary values to find its own position in the market: positioning how to design products and lifestyles that meet the needs of a new generation of consumers and build corresponding life scenarios for China's emerging middle class has always been the theme of COSMO's research
The pursuit of pure modern minimalist design of the dining table, dining chairs, sideboards, is an indispensable meeting place in the living and working space
The bedroom and the study are calm and stable; away from the hustle and bustle and complexity, look for inner peace
<b>Driven by design, we create a recognized local home furnishing brand</b>
COSMO at the beginning of its establishment to design as the driving force of the brand, and strive to create a minimalist home space in line with the aesthetics of contemporary young people in the design process emphasizes excellence of COSMO, combined with contemporary aesthetic and design propositions, formed its unique design taste as a domestic home furnishing brand in China In product design, COSMO combined with the oriental way of life, from the ergonomics and the actual life needs of the Chinese people, put forward the design proposition of "design for people, exist for life", advocating low carbon, Environmentally friendly, minimalist quality of life This new COSMO brand store settled in Xi'an, it is hoped that furniture products as the carrier, xi'an, the ancient cultural city as the window, the modern minimalist lifestyle to consumers in the northwest region, leading them to find a sustainable, temperate, natural minimalist life
Suitable for a wide range of space types, the living room series is a favorite of designers and appearance experts
Nowadays, the significance of design is more to lead the new fashion and create new needs, therefore, to the user-centered, to design as a powerful grip to lead a healthier lifestyle, is the biggest driving force of COSMO design COSMO believes that design should run through the designer, manufacturer, manager, transportation, after-sales to the consumer this overall chain, so the brand in the design not only to study the product itself, but also in order to comprehensively solve the problem as the premise to better lead and meet the needs of consumers, As more and more consumers recognize China's local design power and China's new generation of consumer brands, a new generation of Chinese brands can gradually become the dominant force in the contemporary home furnishing market in China and even the world
<b>Integrating services into products,</b> <b>COSMO continues to upgrade and improve its service system</b>
The reason why COSMO has won the favor of consumers, in addition to winning with products and design, has an inseparable relationship with its complete service system Since its inception, COSMO has always adhered to continuous upgrading and improving the service system, and launched the "5 service concepts" before the market to guide the daily operation of the brand and brand partners
In COSMO's business philosophy, the product is the synthesis of products and services, and the service value and product value are equal, which means that when consumers come into contact with COSMO products, they will also enjoy the same value of the service brand will integrate services into all aspects of consumer purchase, realize the integration of services and products, so that consumers' experience is more comfortable, rest assured on this basis, COSMO follows the concept of customer-centric, full service, value-added service, experience service
In COSMO's view, design is a pursuit of a beautiful practice, and the brand's mission is to become the designer of a better life in the next three years, COSMO will take the national store as the origin, deeply explore the domestic and foreign markets, take the user as the core, let the design and business empower each other at the same time, in the management structure, production technology, talent reserves and other aspects of continuous optimization, and synchronously iterative upgrade the overall strategy and talent strategy of the enterprise, continue to lead the young generation of new trends in life