"Two-fold" and "two-new" special actions
Recently, Yuhua District has thoroughly implemented the national, provincial and municipal work arrangements, actively carried out the special action of "two heavy" and "two new" to send and deliver excellence, and innovatively carried out the "old for new" activities, forming a new consumption pattern of symbiosis and common prosperity of the same industry.
Let's take a look at a piece of data: according to incomplete statistics, since Yuhua District launched the "trade-in" series of consumption promotion activities, the customer flow of each store has more than doubled year-on-year, up to now, Yuhua District car trade-in activities have driven more than 2,000 car sales, driving car consumption of more than 600 million yuan; More than 30,000 transactions were realized for the trade-in of household appliances, driving the consumption of household appliances by more than 100 million yuan.
Cross-industry alliance to stimulate market vitality
"Different from the previous consumption promotion activities, we have united more than 40 key commercial and trade enterprises in the region to link from publicity, drainage, experience, verification, repurchase and other links to form a full-process closed loop of trade-in, promote the common prosperity and cross-industry interaction of commercial and trade enterprises in the jurisdiction, promote the regional economy from competition to industrial symbiosis, and build a Yuhua business community." Zhou Bin, Secretary of the Party Group and Director of the Yuhua District Bureau of Commerce, told Huahua.
It is reported that the Yuhua District Government took out special funds to launch the "Yuhua District Government Car Purchase Gift Package" with the star product cultivated locally - Mingming is very busy "Super Snack" as the tipping point, combined with the characteristic landmark of "Yuhua Huanggu Road Automobile Block". At the same time, we will carefully build online celebrity check-in places, encourage consumers to use new media platforms such as short videos and moments to share and spread the "old for new" policy in Yuhua District, create consumption hotspots, and launch the brand influence of "Yuhua Huanggu Road Automobile Street".
On this basis, in-depth interaction and cooperation between businesses have been carried out, and major commercial complexes, supermarkets, retail stores, etc., have widely publicized the latest policy of "trade-in" and the hot information of "Yuhua District Government Car Purchase Gift Package" through electronic display screens, promotional posters, roll-up banners and other media, so as to further enhance consumers' awareness of the policy and stimulate consumer enthusiasm; In 4S stores with large traffic such as Litian Baolu and BYD Shengshi Xinjing, an interactive experience area for smart home appliances is set up, so that consumers can familiarize themselves with the policy of "trade-in of home appliances" when buying a car, experience the latest smart home appliances, and guide car consumers to exchange the government-subsidized electronic red envelopes ranging from 8,000 to 14,000 yuan for physical consumption; In the stores and complexes of home appliance enterprises, we will set up policy promotion points for "car trade-in" and new vehicle exhibition and sales activities. Enterprises in different industries make full use of their own advantageous resources, break barriers, promote each other, and form a symbiotic and co-prosperous consumer circle.
Roundtable to seize the opportunity of consumption
In July, the Yuhua District Bureau of Commerce organized more than 80 key commercial and trade enterprises in the area of automobiles, wholesale, retail, accommodation, catering, etc., in accordance with the industry classification, and held 6 enterprise roundtable symposiums.
After combing, enterprises raised nearly 20 questions, the common problem is that enterprises are fighting their own battles, through discounts, promotions and other means to attract passenger flow, but with little effect, hope that the government to carry out more activities to promote consumption, create a consumption atmosphere, and drive consumer enthusiasm.
Opportunities are fleeting, only to seize the opportunity! The District Bureau of Commerce quickly organized a symposium with key commercial and trade enterprises in conjunction with the street, preached the latest policy of "exchanging the old for the new", and at the same time counted the superior resources of each enterprise, and jointly planned the development plan of resource sharing between peers and inter-bank.
More and more businesses are willing to take out their own advantageous resources, promote each other, and participate in policy publicity and joint promotion. In addition to the national policy subsidy of "trade-in", stores are also willing to launch corresponding subsidy activities to truly benefit consumers and further stimulate consumption vitality. A cross-industry alliance "leveraged" consumers to snap up the "boom" of buying home appliances and automobiles, and the "trade-in" consumption promotion activity came into being.
epilogue
Breaking down barriers and allowing the free flow of factors is the core essence of building a unified national market, and the successful creation of the "cross-industry alliance" in the business industry in Yuhua District through the "old for new" activity is a vivid practice of breaking the boundaries of the industry and promoting the internal circulation of the county-level economic system.
In the future, Yuhua District will continue to deepen this model, continuously innovate and optimize consumption promotion activities, strengthen interaction and cooperation between industries, promote the high-quality development of the regional economy, and contribute more Yuhua power to the construction of a unified national market.
Source丨Reporter Chen Jing of District Rong Media Center and correspondent Guan Xun
Editor-in-charge丨Chen Jing Editor丨Fu Yamei
Deputy Editor-in-Chief on Duty丨Li Lei
Editor-in-Chief丨Xiong Qiyu
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