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The price of Wuling Starlight is less than half of that of Tesla's Model 3, so can its product power be compared?
The 100,000 Wuling Starlight can really call the 200,000 Tesla Model 3?
Lao Wang has been a little annoyed lately. I saved more than 200,000 yuan in my hand, and I originally planned to buy a Tesla Model 3 and experience a sense of intelligent driving. As a result, the daughter-in-law kept saying: "More than 200,000 yuan to buy an electric father?" It's more expensive to repair it once than a gas car! Isn't the 100,000 Wuling Starlight fragrant? Lao Wang also muttered in his heart: This price is more than doubled, can Wuling Starlight really compare to Model 3?
1. Starlight calls for Model 3, a war about "cost performance".
The Wuling Starlight pure electric version has a starting price of 99,800, less than half of the Model 3 (starting from 231,900), which is like a small shrimp challenging a giant whale, which is really exciting. Wuling's operation is clearly to compete with Tesla in terms of cost performance. In the article, from intelligent driving, space comfort to battery life, Starlight and Model 3 are compared in an all-round way, which is quite a "following offense".
Second, the devil is hidden in the details: the configuration contrast hides the mystery
The article focuses on the starlight Eyes intelligent driving system, which is a 2 million pixel high-definition camera and a 150-meter detection distance, which is quite bluffing. But if you think about it carefully, Tesla's Autopilot is known for its advanced algorithms and massive data, and a simple comparison of hardware parameters is of little significance. is like a martial arts master, with deep internal strength, even if there is no sword in his hand, he can use his qi to resist the sword; And a fledgling young man, even if he is armed with a sword, may not be able to exert his full power.
In addition, in terms of space comparison, the article emphasizes that the wheelbase of the Starlight 2800mm is "almost the same" as the 2875mm of the Model 3. But in the actual experience, the difference of 75mm can still be felt in the rear legroom. Not to mention the overall design, interior materials, and brand premium of the Model 3, which are all beyond the reach of Starlight.
As for the range, the Starlight pure electric version has a maximum of 510km, and the Model 3 rear-wheel drive version has 556km, and the gap is not too big. But Tesla's supercharging network is currently incomparable to Wuling. It's like two long-distance runners with similar stamina, but one has a professional supply team, and the other can only bring their own water, and the final result can be imagined.
3. Is it "really fragrant" or "leek"? A game of consumer psychology
Wuling is well versed in the principle of "what the people need, Wuling will build". Starlight is aimed at price-sensitive, practicality-conscious consumers. For them, spending 100,000 yuan to buy an electric car with enough space, enough configuration, and long battery life is indeed very "fragrant".
However, for consumers who pursue a sense of technology, brand value, and driving experience, the Model 3 is still a better choice. After all, you get what you pay for, and the huge difference in price is bound to be reflected in all aspects of product power.
The showdown between Wuling Starlight and Tesla Model 3 is not so much a contest of product power as a game of consumer psychology. Wuling has grasped the psychology of consumers' pursuit of cost performance and seized market share with a low-price strategy. Tesla, on the other hand, continues to consolidate its position in the high-end electric vehicle market by virtue of its brand influence and technological advantages.
Who will win this game in the end? Perhaps, there is no winner or loser at all. Because they are oriented to different consumer groups and meet different needs. Just like some people like to eat street stalls, some people prefer Michelin-starred restaurants, different tastes, different choices.
So, here's the question:
Would you choose 100,000 yuan for "practicality" or 200,000 yuan for "face"?
Do you think Wuling Starlight can really "call the Tesla Model 3"?
In addition to price, what other factors would you consider?
Welcome to leave your views in the comment area and discuss together!
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