As night falls, the lights come on. During this national day holiday, major business districts, characteristic commercial blocks, cultural and tourism attractions around the country have extended their business hours, and a variety of night consumption activities such as night tours, night food, night shopping, and night performances have attracted a large number of citizens and tourists to participate, and the night economy has shown strong vitality and added many surprises to people's holiday life.
Tourists go shopping in the ancient city of Kashgar at night
The night economy is not a new thing. The night view of the Bund in Shanghai, the food in Gui Street in Beijing, and the night markets full of local characteristics are all the "old looks" of the night economy. With the development of the economy and society and the improvement of consumption levels, people also have "new expectations" for the night economy, and many cities also hope to promote the continuous development of night consumption by creating diversified business formats at night.
At the beginning of this year, the Ministry of Culture and Tourism announced the third batch of national-level nighttime cultural and tourism consumption clusters; In the "Notice on Organizing and Carrying out National Cultural and Tourism Consumption Promotion Activities in 2024" issued in April, clear requirements are put forward to support and guide the construction of national-level night-time cultural and tourism consumption clusters, that is, to focus on enriching product supply, innovating consumption scenarios, optimizing the consumption environment, and improving the quality of night-time economy. The "Opinions of the State Council on Promoting the High-quality Development of Service Consumption" issued in July emphasized the need to promote the innovative and standardized development of national-level nighttime cultural and tourism consumption clusters. This series of measures shows our determination to promote the sustainable and healthy development of the night-time economy.
Shenzhen staged a drone light show
With the strong support and promotion of various policies, various regions and departments aim at the big market of "night economy", and launch various forms of night activities during the National Day holiday by digging deep into the characteristics of local culture. Strolling through the thousand-year-old alleys, listening to a Suzhou Pingtan, visiting the intangible cultural heritage market, and in the culturally rich city of Nanjing, tourists can enjoy the night tour feast of Jiangnan style. 10,000 drones took off in Shenzhen, with the themes of "international", "culture", "science and technology", "innovation" and "vitality", presenting wonderful performances for citizens and tourists. In the Dunhuang Shazhou Night Market, exquisite handicrafts and cultural and creative products with unique local characteristics attract tourists to stop and choose; Dozens of gourmet snacks such as shallot beef patty and apricot peel tea carry strong regional customs and make people forget to return. In Beijing, citizens and tourists can take a night ride along the central axis, feel the pulse of history and the prosperity of the city under the moonlight and in the shadow of lights...... These unique "night" ideas continue to enrich the supply of nighttime cultural tourism products and stimulate the potential of nighttime consumption.
In Suzhou, a large number of citizens and tourists travel, eat at night, and shop at night to experience the nightlife of Gusu
The crowds are surging and prosperous, and the lights of thousands of homes are warm. During this year's National Day, the night economy has achieved remarkable results in promoting consumption, enriching business formats, and integrating technology and culture. At the same time, the relevant departments in various localities should also step up the comprehensive management, supervision, and management of night activities. Safety, hygiene and avoiding disturbances are all prerequisites for creating a comfortable night environment and enjoying the excitement of the night. Only by ensuring that the corresponding work is in place can we realize the continuous growth of the night economy and the continuous release of consumer demand, and then make the night economy a new way to enrich the connotation of the city, attract foreign tourists, and enhance the comprehensive competitiveness of the region. (CCTV commentator Tian Tian)
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