On October 4, Beijing time, the LNG No. 9 Electric Team successfully defeated the TL team at the LEC venue in Berlin, Germany, and won the first round of the 2024 League of Legends World Championship (hereinafter referred to as the "World Championship") in Switzerland, officially starting their journey to the World Finals.
The World Championship is the highest honor, the highest gold content, the highest level of competition, and the highest popularity of all League of Legends events. It gathers the world's highest level teams to compete in the same field, attracting the attention of more than a billion fans and e-sports fans around the world, which can be described as a carnival feast for young e-sports people around the world. Even the theme song of the year can become the TOP ONE song that has taken the world by storm. This year, the well-known band Linkin Park sang the theme song "Heavy Is The Crown" for the 2024 World Finals, which has also become one of the major events in the global music industry.
From the moment they defeated WBG 3-0 on August 31 this year to successfully advance to the 2024 World Finals, LNG No. 9 Electric Team has shouldered the expectations of players and fans in China. As a powerful team at the top of the LPL rankings, LNG No. 9 Electric has extremely high attention and fan stickiness, and every game they play touches the hearts of thousands of e-sports fans. Looking back at the history of the LNG Nine Electric Team, they have come a long way and achieved great results. In 2021, he won the third place in the LPL Summer Tournament and entered the World Finals for the first time; In 2022, he won the third place in the LPL Summer Tournament again; In 2023, he won the second place in the LPL Summer Tournament and advanced to the World Finals as the third seed. And this year, they embarked on the journey of the World Finals with full confidence and determination.
Among the few title brands in the LPL e-sports clubs, Brand Nine is not only the title sponsor partner of LNG, but also the only technology travel brand. The core of the Nine brand is youthfulness, that is, courage, innovation, extreme honesty, rapid self-evolution, close to users, never condescending, and fun, passion, love, as well as hard work, courage, and persistence in e-sports. E-sports marketing allows the Nine brand to truly play with young people, and also achieves a high degree of leadership in the topic of brand rejuvenation. LNG and Nine Brands, one is a leading e-sports club and the other is a leader in China's smart electric vehicle market, and the two have joined forces to not only dominate their respective fields, but also bring new experience and value to users through the spiritual resonance and high-energy linkage of young and daring.
At a critical moment in the World Finals, the Nine brand launched a series of exciting activities to cheer on the team. The online raffle gave fans the opportunity to win fabulous prizes, and the offline viewing events held at the Nine stores across the country created a passionate carnival party for esports enthusiasts. As a technology travel brand deeply engaged in the field of e-sports, Nine Brand has also created a number of innovative marketing cases with the LNG team to achieve a win-win situation for brands, teams and fans.
In May 2024, the new product launch conference held at the Yangcheng Lake International E-sports Stadium in Suzhou realized the industry's first marketing model of "watching new products and watching events", with the full participation of the LNG No. 9 electric team, adding brilliant colors to the in-depth collision of technology and e-sports. In addition, the attitude film "You Don't Have to Be Anyone" jointly produced by the two parties resonates with more young people through the real journey of e-sports players and encourages them to dare to be themselves.
During the 618 Promotions Shopping Festival, the "618 One-Day Star Store Manager" campaign jointly launched with Scout, a star e-sports player in League of Legends, attracted a large number of fans and achieved sales conversion. Innovative and diverse activities have made LNG No. 9 electric runners, like many young users, become high-energy riders of No. 9 products. As confirmed by iiMedia Research's survey results, for every 10 smart electric vehicles sold by Chinese smart electric vehicle brands, 7 are number nine. It confirms the position of the No. 9 brand as the number one technology travel product among young consumer groups.
As the LNG Nine Electric Team goes on their journey at the Worlds, the Nine brand will continue to support them. It's not just a competition, it's a journey about dreaming, struggling, and surpassing yourself. Together with all our supporters, the Nine brand will continue to witness the LNG Nine Electric Team achieve great results on the world stage, prove themselves with victory scenes, and repay the support of all fans!