Shi Yan: Compared with "Chizi", I hope to see more "Pang Bo"

DoNews December 22 news (reporter Fei Qianwen) On December 21, the 8th "Niu'er Award Ceremony" of 2017 hosted by Duoniu Group was held at the Beijing Performing Arts Center. As a popular network roundup, "Talk Show Conference" ended with nearly 1.2 billion plays, promoting the development of talk shows in China, and was named the "Best Original Content of the Internet of the Year" at the 2017 Bull Ear Awards.

(First from the right: Shi Yan, CEO of Laughing Friends Culture)

After the award ceremony, DoNews conducted an exclusive interview with Shi Yan, CEO of Laughing Friends Culture, the offline performance brand of "Talk Show Conference", on how to solve the dilemma of the scarcity of talk show actors, maintain the comedic effect of talk shows under high-pressure supervision, and the layout of 2018.

Laughing Fruit also needs more "pools"

In Q1 2017, the "Spit Conference" created by Xiaoguo Culture successfully ranked among the ranks of online hits.

The "Talk Show Conference", which was launched in August, continued this wave of hot Internet celebrities."

Compared with the luxurious star lineup of "Spit Conference", although "Talk Show Conference" also invites two star guests to help each issue, it is a group of ordinary talk show actors who sing the protagonist on the stage, in which the audience liberates the talk show culture, knows the talk show actors, sees the production of the paragraph, and also realizes the goal of Xiaoguo Culture to cultivate more ordinary actors and tap their own talk show talents.

If "SpitTing Conference" makes Li Shi and Chi Zi stand out and become "internet celebrities" of talk shows, then "Talk Show Conference" makes Pang Bo, Wei Ruochen, Siwen, ROCK, and Wang Jianguo, these talk show actors known to the audience.

However, this group of newcomers who came out of the "Talk Show Conference" could not even say a complete paragraph last year, but now they have to play the main role in Xiaoguo's new show "Offending Family", which reveals that China's excellent talk show actors who can both perform and produce content are very scarce.

whereas? As the only domestic stand-up comedy-centered talk show, Xiaoguo Culture wants to run out of its own way to complete the online blockbuster is only the first step, and he also needs more "pools".

Increase the popularity of talk shows, waiting for the "pool" to choose

Offline performances are the foundation of the talk show industry. Since 2014, Xiaoguo Culture has begun to look for suitable talk show talents offline. Shi Yan was seen as the right person, and he gradually moved from a stand-up comedian to the backstage, responsible for opening up the offline market for Xiaoguo. To this end, Xiaoguo Culture has set up a subsidiary, Xiaoyou Culture, with stand-up comedian Shi Yan as CEO, who is specifically responsible for opening up the offline market, harvesting and absorbing talents.

Shi Yan believes that solving the problem of talent scarcity is urgent, but this matter is also urgent in general, "The ecology we are facing is relatively barren and cruel, and we can only slowly cultivate the ecology, first enlarge the base of people who understand and like talk shows, and then slowly select some people to come up." ”

Xiaoguo is making talk shows enter the daily lives of users through various channels. In the past year, Shi Yan has reached cooperation with different talk show clubs in core cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, "integrating resources together" and forming an offline talk show performance brand "Poof". "If you watch 'Talk Show Conference' and feel particularly good, then in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou, you can watch our performances offline, and it may be more fun than online, and he will continue to watch talk shows." 」

Newcomer actors trained by Laughing Fruit are mandated to go to open wheat several times a week. "This is routine training, and it's part of the job," Shi Yan explains, "Whether you want to be an actor or a screenwriter in the future, you must contact the audience, and if you don't contact the audience, comedy doesn't exist." ”

According to Shi Yan, in 2018, it will be built in 10 to 15 cities such as Suzhou, Nanjing, Chengdu, Chongqing, Xi'an, harbin, etc., hoping to cover the provincial capital cities of the whole country by 2020, so that more young people can contact and like talk shows.

Shi Yan has also set up talk show clubs in more than a dozen colleges and universities to perform for free on college campuses. "We want to make young people feel that this is not only a decent, profitable industry, but also that they feel that it is cool to play this." Shi Yan joked, "You see, if Wei Ruochen doesn't talk about talk shows and stands with hip-hop people, how can he get a girl?" ”

In addition, Xiaoguo Culture also launched a public-oriented, zero-threshold audio course "Spit is a Craft" in palm reading, and the single product cost 98 yuan.

？ "What we want to cultivate is the identification of the younger generation of Chinese with the form and concept of talk shows. Then they enter society, they enter middle age, even if they become old men, they live with a recognition of talk shows. I believe the future must be an era of national talk shows. Humor is part of human nature and should be a part of life. Shi Yan said, "When we have been doing talk shows for 10 or 20 years and have successfully cultivated the identity of an entire generation, such values are unlimited." ”

Shi Yan confessed that the pool belonged to a very talented person, and he was there, not something that could be dug up. "What we can do is expand the contact crowd of talk shows, build channels and platforms, and wait for the pool to choose the talk show industry, so it is the genius who chooses the talk show, not the talk show that chooses the genius."

Out of a "pool" is of little significance to the industry, I hope to see more "Pombo"

Shi Yan believes that many people who like talk shows may not have as strong a talent as the pool, but the industry must need it, so it is much more meaningful to the entire industry to let more people like Pang Bo enter the channel of talk shows and run out.

According to Shi Yan, the current professional training with thresholds for ordinary people is the core of the laughing friend culture, and at present, the laughing friend culture has held a winter camp and a summer camp, each time there are about 60 people, for a period of 4-5 days of training, creating new paragraphs during the day, competing at night, and going to class every day and competing at night. Talk show actors such as Pang Bo, Wei Ruochen, Chang Shu, and Wang Mian on "Talk Show Conference" were all discovered through this channel.

"Some of them are suitable for performing on stage, some are suitable for behind-the-scenes creation, and some are suitable for operation and construction of clubs around the world." Shi Yan feels that this provides an opportunity for young people to take to the stage.

In addition, Shi Yan's team is preparing for the national audition for the next talk show of Xiaoguo Culture, "Future Spit King", which is called the "happy male voice" of the talk show version by the media. The show will select talents from the national sea, and after the campus competition, city competition, and finals, the winner can become a contracted screenwriter and artist to accumulate and export talent resources for the future "Spit Conference".

Compared with making a network roundup, Xiaoguo Culture pays more attention to the training mechanism and talent output mechanism behind this. At present, "Spit Conference" is the top exit that the current laughing fruit culture can provide, and the talk show actors who have performed well in programs such as "Talk Show Conference" and "Offending Family" have the opportunity to appear on "Spit Conference", forming an organic association. At the same time, in these programs, the screenwriters have gained more experimental space. "If you don't keep it experimental, the vitality of the whole product will be reduced," Shi Yan emphasizes.

According to Shi Yan, there are currently about 40 artists signed by Xiaoguo, double that of 2015, "I think in fact, this does not care about how many people there are, the main thing is to see if you can work." "Shi Yan hopes to dig up more young blood in 2018, especially some college students." I'll set a small goal myself, and dig up three more Pombo. ”

Speaking in 1 cm on the taboo line, the comedy concentration is the highest

Supervision has always been a sword of Damocles on the head of the language network, and as we all know, in 2016, "Spit Conference 1" was tragically taken offline for vulgarity. On December 10, the second season of "Spit Conference" was officially launched, and its content has clearly abandoned the voice of relatively sensitive content, but instead focused more offense and spit on the gossip rumors of the entertainment characters themselves.

In this regard, Shi Yan explained that "American talk shows" are naturally inseparable from "sex", politics, and social topics, because breaking taboos is one of the important sources of comedy. "For example, this is a taboo line, the highest concentration of comedy is about a centimeter or so away from this line, walking along the line is the most funny, the following piece must also have a comedic effect but not so funny, in fact, you give me a line for us to do comedy is enough, there is enough for that centimeter." I'll just walk along the line, which is the best way to deal with it. I don't cross the line either, because crossing the line could offend people who shouldn't, so I'll just walk along that line. (End)

This article originated from Donews

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