Communication between people
There are generational differences
Post-80s like "business touting"
The post-90s generation is good at expressing themselves
What about the post-00s?
Favorite to spit directly!
Then, everyone can burst out laughing!
Like this
And so on
What's so funny?
On November 13th, the 2018 National Young Life Big Data Salon was held in Shanghai, the event was hosted by CBNData and Xiaoguo Culture, bringing together many industry partners such as comedy industry companies, e-commerce retail platforms, audio and video platforms, and performing arts companies, taking young life consumption as the starting point to explore the "knowledge points" and "data points" of the current national young life from a data perspective.
At the salon scene, CBNData and Xiaoguo Culture released and interpreted the "2018 China Young Comedy Audience Consumption Big Data Report", which has insight into the crowd portraits and consumption characteristics of the current young comedy audience.
"In the Internet era, the wave of consumption upgrading is surging forward. Young people are gradually growing into more cutting-edge 'trendsetters'. Wang Yang, chief operating officer of CBNData, said in his opening speech that they pursue unique personality, are willing to enjoy quality, and pay more attention to cultural and entertainment consumption. As a young, professional and interesting big data research institute, CBNData believes that data is an interesting way to outline the life of young people.
Xiaoguo Culture has successively produced and produced "Spit Conference", "Talk Show Conference" and other programs can be said to have set off a trend of young comedy, and He Xiaoxi, co-founder and CEO of Xiaoguo Culture, also shared his views on data and comedy.
As a senior talk show trainer, Mr. Shi Yan, CEO of Xiaoyou Culture, hosted and analyzed the consumption preferences of young people, especially young comedy audiences. Of course, I didn't forget to complain about the appearance of my colleagues Li Shi and Chi Zi, "You can help competitors bring goods on makeup!" ”
Li Xiang, chief business analyst of CBNData, interpreted the "2018 China Young Comedy Audience Consumption Big Data Report" (hereinafter referred to as the "Report") at the salon.
Li Xiang introduced that under the high pressure of urban life, funny and humorous content is sought after, the comedy industry ushers in development opportunities, and young comedy has become the head player of variety shows; the young comedy audience is mainly 18-29 years old, and generally young and self-motivated, nearly half of the monthly income of more than 10,000 people, consumption power can not be underestimated. The consumption mode of young comedy audiences is also changing, and the focus of consumption is gradually shifting to entertainment enjoyment and the pursuit of quality of life, which is summarized into four major consumption trends: entertainment first, new personality, good value economy, and quality life.
Specifically, compared with the overall consumers, the categories of the young comedy audience preference top3 are hairdressing, makeup, and skin care, and the proportion of consumption of hair coloring cream in the field of hair care is the highest; the consumption of young comedy audiences in terms of quality life is concentrated on vacation travel and outdoor mountaineering supplies; handmade dolls are their favorites, and they care most about fun and high appearance in the surrounding requirements; compared with the overall consumers, young comedy audiences prefer original design products such as cultural creativity, shoes and residential furniture. The consumption of cultural and creative products is mainly concentrated in the categories of museum cultural creation, stationery and handbook notes.
Image source: CBNData "2018 China Young Comedy Audience Consumption Big Data Report"
At the salon site, Wang Fei, general manager of Tmall Home Textile Home, Xiao Zhiying, head of Himalaya education and training and content director, Chen Zhan, deputy general manager of CBNData Data Insights, Ma Jing, director of Modern Sky Marketing, and other heavy guests discussed around "re-understanding the young lifestyle" and explored the development status and future trends of related industries.
For the "Report" mentioned that the consumption of young comedy audiences in cultural and creative products is mainly concentrated in the cultural and creative works of museums, Wang Fei also gave corresponding data to agree.
Among the 4 consumer trends summarized in the "Report", Xiao Zhiying, head of Education and Training of Himalaya and director of content, claimed "quality life".
Chen Zhan, deputy general manager of CBNData Data Insights, also found in the continuous business data research that the consumption characteristics of the post-90s generation have gradually made many niche brands and niche forms of entertainment gradually have their own living space.
Ma Jing, marketing director of Modern Sky, especially recognizes the beauty of the economy, she believes that youthfulness is based on aesthetic value identification, on the one hand, young people like to consume good-looking things, on the other hand, they think that consuming good-looking things can make themselves look better.