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This live broadcast room overturned again? "72 bottles of Moutai do not meet the characteristics of authenticity"

The last three sheep team live broadcast room

was pushed to the forefront of public opinion

Crabs, plum vegetables and other negative problems

It is constantly being followed and discussed by everyone

Now there is the problem of Moutai again

Recently, the customer service of Xinxuan in the live broadcast room of "Simba", a competitor of "Three Sheep", said that consumers who bought the controversial product Moutai in the live broadcast room of the Three Sheep team in the Year of the Rabbit need to provide an electronic traceability code issued by Guangzhou Zhongjiu Testing Agency, which will provide 7 days of free identification services.

Guangzhou Zhongjiu Testing Agency said that from September 12 to 14, 72 bottles of "Three Sheep Disputed Moutai" were detected that did not meet the characteristics of genuine products. Some of them are "plucking wines" (by pulling out the caps of the bottles and dropping the bottles), while others are "fake caps and fake sprays" and the inner caps are replaced after plucking the head.

This live broadcast room overturned again? "72 bottles of Moutai do not meet the characteristics of authenticity"
This live broadcast room overturned again? "72 bottles of Moutai do not meet the characteristics of authenticity"

According to Tianyancha APP, Guangzhou Zhongjiu Testing was established in January 2024, and its controlling shareholder is Guangzhou Jiumi Cultural and Creative Co., Ltd., the legal person of these two companies is Xie Zhifeng, the former is mainly engaged in the identification of Moutai, and the latter mainly sells Moutai and other high-quality sauce-flavored liquor.

This live broadcast room overturned again? "72 bottles of Moutai do not meet the characteristics of authenticity"

Previously, according to Henan Radio and Television's "City Report" column, a man said that he bought a fake Moutai in Brother Xiaoyang's live broadcast room, and in May last year, the man bought 10 bottles of Moutai in the Year of the Rabbit through the "Crazy Brother Yang" and "Jiudaojia Liquor Franchise Store", and after being identified as true by the Moutai Wuhan Anti-Counterfeiting Office, the man successively bought 14 bottles of Moutai in the Year of the Rabbit, a total of 24 bottles. In addition, the man bought Moutai in other stores, a total of 32 bottles, each bottle price is about 3,000 yuan, and the total cost is close to 100,000 yuan. This year, the man sent the liquor to a third-party platform for identification, and according to the identification results, 13 of the 32 bottles of Moutai had been pulled over, and seven bottles had fake caps and fake codes. "Jiudaojia liquor specialty store" also shows "Withdrawn".

According to the e-commerce network, the above situation has been fully refunded only, and 24 bottles of wine do not need to be sent back. This incident has aroused widespread attention and questions, and netizens have doubts about the quality of the goods on the Three Sheep Network.

This live broadcast room overturned again? "72 bottles of Moutai do not meet the characteristics of authenticity"

In response to this authenticity controversy, the Three Sheep Network also quickly responded. They issued a statement saying that there has never been a case of official identification of the goods sold in the live broadcast room as fake wine, and the appraisal results of any third-party appraisal agency are not authoritative and legal. At the same time, it is emphasized that the authenticity of Moutai should be verified by the official appraisal agency where it is located in accordance with the anti-counterfeiting and rights protection telephone number officially announced by Moutai.

This live broadcast room overturned again? "72 bottles of Moutai do not meet the characteristics of authenticity"

However, this statement has sparked more controversy. On the one hand, consumers believe that the appraisal results of third-party appraisal agencies also have a certain reference value and cannot be completely denied; On the other hand, the Three Sheep Network pushes the responsibility of identification to the official agency, which also makes consumers feel that it is more difficult to protect their rights.

At present, the follow-up processing of the dispute over the authenticity of Moutai by the Three Sheep Network is still ongoing. In the face of consumer complaints, Three Sheep Network adopted the method of full refund and no need to return Moutai. Although it was explained that the return was due to authorization issues, rather than the authenticity of the wine, this way of dealing with it was also questioned by netizens, and some speculated that it was to avoid follow-up troubles and settle the incident as soon as possible.

Source: Rule of Law Network

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