In the early autumn of 2024, with the joy of a bumper harvest, the "Longhang University" China Wine Campus Open Course, which has been praised by the industry as "the 'new cultural movement' of China's wine industry", will return in the second half of the year. The "Longxing University" activity, jointly organized by the Wine Branch of the China Wine Industry Association and domestic producing areas, representative universities and enterprises, was held for a total of 12 sessions throughout the year.
On September 12th, the 7th China Wine Campus Open Class with the theme of "Re-walking the Silk Road and Tasting Putao Wine" will join forces with TastingPanel (TP) Tasting Group, Xinjiang Xiangdu Wine Co., Ltd., CITIC Niya Wine Co., Ltd., Turpan Loulan Winery Co., Ltd., Turpan Puchang Wine Industry Co., Ltd., Xinjiang Bainianzhuang Wine Co., Ltd., Xinjiang Tangting Xialu Winery Co., Ltd., and 51 universities across the country, with Xinjiang Shihezi University as the main venue. Through a cultural journey spanning thousands of years, it will lead young students to understand the charm and essence of Chinese wine.
With the continuous growth of China's economy and the continuous improvement of consumer taste, domestic wine is gradually becoming the darling of the market. However, how to let more Chinese people know and love local grape wines has become an important issue in front of every wine practitioner. In order to respond to the call of the country and promote the high-quality development of China's wine industry, the Wine Branch of China Wine Industry Association advocated the "Longxing University" activity, which aims to deepen students' understanding of Chinese wine culture through a series of colorful courses and interactive links, stimulate their enthusiasm for the wine industry, and also provide more fresh blood for the industry.
The theme of this open class is "Re-walking the Silk Road, Seeking Peach Wine", which is not only a slogan, but also the beginning of a journey. It symbolizes the historical origins of Chinese wine along the ancient Silk Road, exploring its profound cultural heritage, and at the same time, it also symbolizes the spiritual pursuit of the new generation of wine professionals - to find a balance between inheritance and innovation, so that Chinese wine can shine on the world stage.
Cheng Guoli, General Manager of Xinjiang Changyu Baron Babao Winery Co., Ltd., and Yang Huafeng, Member of the China Wine Technical Committee and Chief Winemaker of Xinjiang Xiangdu Wine Co., Ltd., were invited to give lectures in the field of wine, covering the origin and rise of wine, the modern industrialization of Xinjiang wine, the terroir characteristics of Xinjiang's four major wine producing regions, as well as the brewing process and marketing, and strive to present the whole picture of China's wine industry in an all-round way.
In order to let students feel the charm of wine more intuitively, participating universities across the country have also carefully designed a series of tasting sessions. Under the guidance of professional instructors, students can try out the steps of opening, pouring, and smelling the wine to better understand the uniqueness of each wine. On the same day, in addition to the wonderful special lectures, there was also the opportunity to listen to the sharing of representatives from well-known wineries in Xinjiang to understand their experience and experience in viticulture and winemaking. In addition, a special interactive Q&A session will be set up to encourage students to actively ask questions and have a collision of ideas with experts and winemakers.
In order to take into account the needs of more college enthusiasts and facilitate more people to participate, the course is conducted in the form of a combination of online and offline. No matter where you are, as long as you have a heart that loves wine, you can join in this cultural feast. We invite everyone who has a strong interest in wine, whether you are a student or a wine lover who has already entered the workforce, welcome to join us.
Let's find inspiration among the vines, taste life in the mellow wine, and work together to write a better tomorrow for China's wine industry. We look forward to your participation and witness the prosperity and development of wine culture in China! (Source: Wine Branch of China Wine Association)
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"Longxing University" China Wine Campus Open Class Seventh Lesson Wine Sample List
Xinjiang Township Epiphany 2023 dry red wine
Nia dealcoholized wine
Loulan Winery Deep Roots 600 dry white wine
Puchang North Alcohol Dry Red Wine
Bai Nian Zhuang Chardonnay dry white wine 118
Tang Tingxia Dew Winery noble fragrant dry white wine
List of participating universities in the seventh lesson of the "Longxing University" China Wine Campus Open Course
(in order of strokes)
Dalian Polytechnic University
Shangrao Normal College
Shanghai Jiao Tong University
Shandong Institute of Technology and Business
Shandong Agricultural University
Shandong Tourism Vocational College
Shandong Aeronautical University
Shanxi Agricultural University
School of Light Industry and Food Engineering, Guangxi University
Tianjin University of Science and Technology
Taiyuan Tourism Vocational College
China Agricultural University
Yantai Research Institute, China Agricultural University
Vocational and Technical College of Inner Mongolia Agricultural University
Shihezi University
Northern University for Nationalities
Beijing Technology and Business University
Beijing Normal University
Jinjiang College, Sichuan University
Sichuan University of Light Chemical Technology
Ningxia University
Northwestern Polytechnical University
Northwest A&F University
Huazhong Agricultural University
Jiangxi Normal University
Jiangnan University
Yangling Vocational and Technical College
Foshan University
Shenyang Pharmaceutical University
Qingdao Vocational and Technical College of Hotel Management
Moutai College
Hangzhou Medical College
Yibin College
Hebei Normal University of Science and Technology
Henan University of Animal Husbandry and Economics
Henan University of Science and Technology
Nanjing Vocational College of Tourism
Guizhou University
Xinyang Agriculture and Forestry University
Guilin Institute of Aerospace Technology
Guilin Tourism Institute
Yantai University
Yantai Vocational College of Culture and Tourism
International Wine Business School, Yantai University of Science and Technology
Zhejiang International Maritime Vocational and Technical College
Shangluo College
Tsinghua University
Shenzhen Polytechnic University
Huaiyin Normal University
Ludong University
Chuxiong Normal University