In this vibrant summer, when outdoor sports and fashion trends collided passionately in Li Jiaqi's live broadcast room, an unprecedented consumption feast quietly kicked off. With the concept of healthy life deeply rooted in the hearts of the people, sports fashion is no longer just an exclusive symbol on the sports field, it has quietly integrated into every corner of urban life, becoming a bridge connecting nature and the city, daily and professional. Li Jiaqi, a leading figure in the live broadcast industry known as the "first brother of lipstick", with his unique fashion sense and keen market insight, once again accurately captured the pulse of the times and made sports fashion the most dazzling consumer hotspot this summer.
Sporty fashion, summer new fashion
From lush mountain trails to bustling city streets, from hectic daily commutes to professional fitness training, sporty womenswear is changing the way people dress with its unique charm and practicality. In Li Jiaqi's live broadcast room, a series of carefully selected sportswear is like a breeze in summer, which not only satisfies consumers' pursuit of fashion, but also conveys a life attitude of pursuing freedom, vitality and health. From lightweight, breathable sports T-shirts to high-stretch yoga pants, from sleek and versatile sneakers to trendy accessories, each piece has been carefully selected to create a summer wardrobe that is both stylish and functional.
Note: Li Jiaqi's live broadcast room is dedicated to outdoor sports
The "fashion revolution" of live e-commerce
In this fashion revolution led by Li Jiaqi, the power of live broadcast e-commerce has been brought into full play. Different from the traditional shopping model, Li Jiaqi's live broadcast room allows consumers to intuitively feel the charm and details of the product through its strong interactivity and immediacy. The anchor's try-on display, detailed material introduction, and real-time interactive Q&A have greatly enhanced the shopping experience of consumers, making sports fashion no longer out of reach, but an accessible life aesthetic.
Note: Li Jiaqi's live broadcast room
Innovate strategies to solve the problem of return rate
However, behind the vigorous development of the women's clothing e-commerce industry, the problem of high return rate has always been a problem that plagues many merchants. Especially during the promotion period, the return rate of women's clothing e-commerce has reached a new high, which not only increases the operating costs of merchants, but also affects the shopping experience of consumers. In the face of this challenge, Li Jiaqi's live broadcast room did not choose to escape, but actively sought solutions to provide consumers with more intimate and comprehensive shopping guidance with an innovative "redundant service" model.
Costume Stylist: Unlock the possibilities of multiple outfits
In Li Jiaqi's live broadcast room, a new profession - "clothing stylist" came into being. These professional stylists, like magicians in the fashion industry, combine and match seemingly ordinary sports items to create countless different styles of dressing solutions. Whether it's casual and comfortable everyday outfits, or professional sports outfits, they can easily get practical advice on how to wear while enjoying shopping.
Note: Li Jiaqi's live broadcast room explains fashion items and displays outfits
Diversified model display, real restoration of shopping experience
In order to further reduce the return rate, Li Jiaqi's live broadcast room also introduced models with diversified figures to display products. These models come from different body types and skin tones, and through their try-ons, consumers can more intuitively feel the effect of clothing on different body types. This realistic, three-dimensional display not only increases consumers' trust in the product, but also allows them to make more accurate decisions before purchasing.
Note: Li Jiaqi's outdoor single product explanation and model upper body display in the live broadcast room
Under the guidance of Li Jiaqi's live broadcast room, sports fashion is integrating into people's daily life at an unprecedented speed and has become the most unmissable consumer hotspot this summer. In the face of the problem of women's clothing e-commerce return rate, Li Jiaqi's live broadcast room not only provides consumers with a better and more convenient shopping experience with its unique innovative strategy, but also sets a new benchmark for the entire industry.