On August 15, Hong Bo, director of the Food Industry Office of the Henan Provincial Department of Industry and Information Technology, and Zhou Zhi, deputy director, came to Cai Hongfang Liquor for investigation. Liang Jiqiang, member of the party group and deputy director of Zhumadian Municipal Bureau of Industry and Information Technology, Li Huawei, vice chairman of the CPPCC of Xincai County and chairman of Cai Hongfang Liquor, Ma Yu, director of Xincai County Science and Technology and Industrial Information Technology Bureau, and Wang Yonghua, general manager of Cai Hongfang Liquor, accompanied the investigation.
Hong Bo and his entourage successively went deep into the product exhibition and sales center, Cai Hongfang Zhongyuan Wine Culture Center, Xincai County Red Culture Exhibition Hall, 10,000 tons of underground wine storage, wine pavilion, traditional brewing workshop and other places for on-the-spot inspection, listened to the introduction of enterprise development planning, industrial park construction, production expansion and brand history, etc., learned in detail about Cai Hongfang's product positioning and market sales, and fully affirmed Cai Hongfang's high-end series of products Fu Rouxiang, high-end series of products Yuzhou sauce wine product characteristics and cultural characteristics.
The general pattern of Cai Hongfang Distillery Factory planning, the construction of cultural industry parks, and the great changes in the development of enterprises made Hongbo and his party quite amazed. During the visit, Hong Bo expressed his appreciation for Cai Hongfang Liquor's achievements in anchoring the goal of "traditional extreme", continuously releasing the value of the original flavor of liquor, Furou fragrance, continuing to increase strategic investment, expanding the production capacity reserve of high-quality raw liquor, and supporting the high-quality development of the enterprise with excellent energy and excellent products. He said that on the basis of a unique brand story and excellent craftsmanship inheritance, Cai Hongfang Furouxiang with excellent quality and unique flavor reflects the iterative upgrading of traditional Chinese liquor brewing skills, and with the continuous improvement of the production capacity and market share of finished liquor, the effect of "Huanghuai Famous Liquor in Huanghuai Production Area" will be more prominent, and the development potential and growth prospects are promising.
Hong Bo pointed out that Xincai, where Cai Hongfang Liquor is located, is located in the core production area of Huanghuai Famous Liquor Production Area, where the superior ecological environment and unique brewing conditions clearly present the talent gene and quality cornerstone of Cai Hongfang Furouxiang Liquor, enterprises should adhere to the traditional technology, adhere to the ingenuity of brewing art, strive to be the pioneer of ecological brewing and the practitioner of green development, seize the opportunity of industrial innovation and development, and constantly promote the innovation of liquor, process and product, and lead the new trend of liquor quality consumption with better products and services; Enterprises should strengthen quality awareness, optimize the quality assurance system, improve quality management measures, strictly control the quality of production, keep the foundation of survival, comprehensively ensure the high-quality and stable production of Cai Hongfang liquor, continue to build a solid foundation for production quality, and continue to polish the "golden signboard" of Cai Hongfang's quality; Fu Rou Xiang is a new flavor type of liquor independently developed by Cai Hongfang Liquor Industry and created in China, which is in line with the general trend of richer and more integrated flavor of liquor.