Recently, Chuangyuan shares (300703. SZ) subsidiary's hand-held paper bag product won the "Red Dot Winner 2024" Germany award. Chuangyuan Co., Ltd. maintains an international leading position in R&D design and innovation concepts, and this award shows that the company's design strength has been fully affirmed and highly recognized by the industry.
Won the "Oscar" award in the design industry
It is understood that the Red Dot Award: Product Design was established by the European Design Association in Essen, Germany in 1995, and is one of the most influential awards in the international industrial design award, and is known as the world's three major design awards together with Germany's "IF Award" and United States' "IDEA Award".
Known as the "Oscars" of the design world, the Red Dot Award for Product Design aims to discover and celebrate new design concepts and innovations. The judging requirements of the award are extremely demanding, the requirements for product innovation are extremely high, and it is recognized as a mark of recognition for international creativity and design, and the winning works will be promoted to the greatest extent.
Chuangyuan Co., Ltd., which has been deeply involved in the stationery industry for more than 20 years, integrates R&D, design, production and sales of a full set of supply chains, and its products cover six categories, including fashion stationery, handmade puzzles, social emotions, sports and fitness, life and home furnishings, and others, including more than 90 items and series of products.
Hangzhou Chuangyuan Cultural and Creative Culture Development Co., Ltd., which won the award, is one of the wholly-owned subsidiaries of Chuangyuan Co., Ltd., which is a cultural and creative company with independent research and development and design, as a domestic marketing platform and R&D and design center, based on the highland of e-commerce and cultural and creative industries, and operates cultural and creative products with "strong function + stress reduction + simplicity" under the brand of "Lianyu".
The company won the design award "2024 Germany Red Dot Award" for the design of hand-held paper bag products, which not only shows that Chuangyuan Co., Ltd. is in the leading position in the international leading position in the R&D design and innovation concept of fashion stationery, but also perfectly fits the company's business philosophy of "marine quantitative innovation, standardized operation, and ecological integration".
According to reports, the design of this portable paper bag product is different from the traditional paper bag, which uses a rope through the hard board at the bottom to strengthen the bag, which not only solves the common problems such as paper bag leakage and easy damage, but also improves the carrying capacity and service life of the paper bag, making it more environmentally friendly.
Being able to win the Red Dot Product Design Award reflects that Chuangyuan's portable paper bags have been recognized by the industry for their design originality and aesthetic foresight, and the company's design strength and innovation ability have won international recognition.
Attaches great importance to R&D and innovation to win in the future
Lanfu Financial Network noted that last year, Chuangyuan Co., Ltd. also won awards such as "National Printing Demonstration Enterprise", "2023-2024 National Cultural Export Key Enterprise", "Ningbo Stationery Industry Standard Construction Advanced Unit", "Ningbo Stationery Industry Growth New Talent Award" and so on. By the end of 2023, the company had obtained a total of 286 patents. Among them, there are 28 invention patents, 210 utility model patents and 48 appearance patents; 1,979 art copyrights.
It maintains an international leading position in innovative ideas, and continues to win major awards and patents, thanks to the great importance that Chuangyuan attaches to research and development.
According to the company's disclosure, the R&D expenses of Chuangyuan Co., Ltd. in 2023 will be about 68.1876 million yuan, a year-on-year increase of 5.15%, and it has maintained stable R&D investment in recent years, and continues to invest a lot of resources in R&D and innovation.
At the same time, Chuangyuan attaches great importance to the training of R&D personnel, and the company has previously invested in the construction of the Beilun project of Ningbo Digital Culture Industrial Park, so as to attract a large number of outstanding talents and form a good R&D atmosphere. The company continuously strengthens the reserve and training of technical talents, and accumulates strength for the sustainable development of the enterprise.
It is worth mentioning that Chuangyuan has built an excellent R&D team in both China and the United States, with rich design experience and key technology breakthrough capabilities. Since its establishment, Chuangyuan has been firmly grasping the development trend of the industry, the R&D teams in China and the United States have simultaneously grasped the market trends, and the company has now established a complete R&D system and a production model that quickly transforms innovative technology into actual productivity.
In the new product research and development stage, Chuangyuan shares participate with customers to continuously improve customer experience. The company takes consumer demand as the driving force for R&D, and selects subdivisions that are difficult for customers to design and produce. The company's products have the advantages of non-standardization, fast iteration speed, unique design, and fast delivery, and gradually form a strong competitiveness in the market.
In the next R&D work, Chuangyuan Co., Ltd. will continue to focus on customer value, provide personalized design services for brands and retailers, and provide consumers with competitive high value-added creative products.