Rural e-commerce has sprung up like mushrooms after a rain, bringing unprecedented opportunities to traditional agriculture. There is such a group in Huining County, they keep up with the trend of social changes, capture the pulse of rural development, and show the natural landscape and cultural features of the countryside by taking the Internet express, bringing the high-quality agricultural products of their hometown out of the mountains and to the whole country. Today, let's follow the reporter's lens to experience the daily shooting work of Ma Fangqin and Zhou Jiangya, the anchors of Huining's "Three Rurals", and understand their stories of bringing special agricultural products from their hometowns through the live broadcast e-commerce platform to help the revitalization of rural industries.
When I first met Ma Fangqin and Zhou Jiangya, the two were preparing the script and copywriting of the Huining food "stirring the group" filmed that day. Speaking of the opportunity to try to shoot short videos, live broadcasts and engage in the self-media industry at the beginning of 2023, Ma Fangqin told us about it.
Ma Fangqin, anchor of agriculture and agriculture: In the summer of last year, when I was doing farm work in the field one day, there were more people in the live broadcast room, because it attracted a lot of friends from other places, saw the mountains of Huining, saw the terraces of Huining, and many of the uncles and aunts of Huining farmed in the field, many friends from other places they had never seen. But then there were a lot of different voices, so I changed to an oral broadcast to introduce the customs and human geography of Huining, and I also met many fellow anchors in the process.
Zhou Jiangya, who was originally engaged in the wedding service industry outside, went home to recuperate due to physical reasons, and during this time of returning to his hometown, Zhou Jiangya suddenly wanted to shoot his rural life and chat with his mother into a "joke" full of life philosophy, which was loved and supported by many netizens. With the increasing number of fans, Zhou Jiangya realized the changes that short videos have brought to herself and her hometown, and began to think about trying new video shooting styles and contents.
Zhou Jiangya, anchor of agriculture, agriculture and agriculture: I want to record all the processes of our sesame oil from planting to growth to harvesting, and then to the table, so that friends from other places can better understand our pure green and natural agricultural products.
Under the background of the development strategy of "rural revitalization" and "digital village", live broadcast e-commerce has become a new hotspot leading the county-level e-commerce industry and a new tool for farmers to get rich. In recent years, Huining County has continuously increased policy and technical support for live broadcast e-commerce, so that e-commerce has gradually entered the ordinary life of thousands of people. Taking advantage of the "east wind" of live broadcast e-commerce, Ma Fangqin and Zhou Jiangya have also changed from ordinary office workers to short video bloggers with many "fans", and gradually joined the team of e-commerce anchors and become spokespersons for agricultural products in their hometowns.
Sannong anchor Zhou Jiangya: Actually, I always wanted to shoot and play at the beginning, and I never thought of doing this thing as a career. There is a live broadcast competition in our county, and through that time, I feel that some of the agricultural products such as miscellaneous grains and flax grown by our local people can be promoted through my meager efforts, which is actually quite good.
Ma Fangqin, anchor of agriculture and agriculture: In October last year, we received an invitation to help farmers in the Baiyin E-commerce Competition, and in the process, we brought sesame oil, potato flour, tartary buckwheat tea and various miscellaneous grains and delicacies from Huining. Many of our fans love these products, and our sesame oil has been repurchased by many old friends. Through such a learning platform provided to us by the city and county, I have greatly improved my editing ability, social skills and mentality.
Through the training and competition of the live broadcast e-commerce platform, Zhou Jiangya and Ma Fangqin went from "strangers" who did not know each other to "good friends" who co-created videos to promote their hometowns, and then to "good comrades-in-arms" who brought goods through live streaming to help the development of their hometowns. Nowadays, for them, mobile phones have become "new farm tools", live broadcast has become "new farm work", and they have long regarded online delivery anchors as their own profession. Looking forward to the future, they hope to continue to deepen the field of e-commerce live broadcasting, improve their live streaming skills by continuously learning shooting skills, and promote the high-quality agricultural products in their hometown to a bigger stage. At the same time, as the beneficiaries of the live broadcast e-commerce training and competition in Huining County and the leaders of rural e-commerce, they will continue to strengthen cooperation and exchanges, lead more farmers to learn to join the e-commerce live broadcast platform, achieve farmers' income increase, increase industrial efficiency, and help the revitalization of rural industries.
Zhou Jiangya, anchor of agriculture, agriculture and agriculture: As a rural anchor, I still hope to bring happiness to everyone through my short videos and convey positive social energy. In the future, I still want to sell some agricultural products of our local farmers through live streaming to increase farmers' income.
Ma Fangqin, anchor of agriculture, agriculture and agriculture: Of course, my personal strength is far from enough, I hope that the county can provide more platforms for our anchors of agriculture and agriculture, so that our young people who return to their hometowns to start businesses have more opportunities for learning and exchange, and can form a joint force to make our agricultural products more competitive and influential, so that more people know and like our agricultural products.
(Huining financial media reporter Zeng Jie)