Huawei's most mysterious existence in the four worlds, the car brand jointly created by Huawei and JAC, has finally opened a corner. On August 6, at the launch conference of the Xiangjie S9, Yu Chengdong, Executive Director of Huawei, Chairman of the Device BG, and Chairman of the Intelligent Vehicle Solution BU, officially announced that the fourth world of HarmonyOS Zhixing (Huawei and JAC cooperation) will be named MAEXTRO Zunjie. Combined with the previous news, the first product of Zunjie has now entered the vehicle verification stage, and it is planned to be offline at the end of the year and listed in the first half of next year.
The sword of the Venerable World refers to Maybach and Rolls-Royce
From 2010 to 2020, it was the golden age of China's luxury car market, during which BBA occupied the largest market share. With the wave of electrification and intelligence, independent brands have collectively rushed to the top and begun to enter the hinterland of BBA. New forces represented by HarmonyOS Zhixing, NIO, Li Auto, etc., aim at BBA, and gradually emerge in the high-end market, win consumer recognition and share the market cake. However, the upward pace of independent brands has not stopped, and after entering the luxury market, they still continue to break through the ceiling and attack the higher-end ultra-luxury market segment.
The ultra-luxury market is a segment with the highest barriers, and few independent brands have taken the initiative to touch it. Yu Chengdong previously revealed that the price of the models cooperated with JAC will reach the million yuan level, and the Zunjie will benchmark Maybach, Rolls-Royce and other ultra-luxury brand models, positioning them as ultra-high-end.
"At present, the competition in the industry is becoming increasingly fierce, the homogenization of products is serious, and price wars are inevitable." Xiang Xingchu, Secretary of the Party Committee, Chairman and General Manager of Anhui Jianghuai Automobile Group Holdings Co., Ltd., said. On the contrary, rolling to the high-end, creating a higher added value of ultra-high-end products can bring greater imagination. Positioning the ultra-high-end car industry may open up a differentiated competitive track.
Xiang Xingchu said that JAC and Huawei will build a Chinese brand of high-end luxury smart electric vehicles of one million yuan, which will fill the gap in the mainland's ultra-high-end smart energy vehicle market. The first product has now entered the stage of vehicle test and verification, and is planned to be launched at the end of this year and in the first half of next year, and the development of follow-up products is progressing in an orderly manner.
Accumulation accelerates the transformation of intelligent electrification
Positioned as ultra-high-end, priced over one million, why did the fourth "respectful world" of benchmarking Maybach and Rolls-Royce fall to JAC Motors? Behind this is inseparable from the competitive strength and development potential of JAC.
In recent years, JAC has rapidly promoted the intelligent transformation of automobiles, and is committed to establishing a deep technical moat and strong system capabilities. With its deep accumulation in manufacturing and intelligent technologies, JAC Motors also empowers its partners and works with Huawei and other partners to promote the next round of comprehensive growth of China's automotive industry.
As a pioneer and explorer of intelligent vehicles, JAC has further deepened its thinking on intelligence in the passenger car business, and has continuously innovated and made breakthroughs in products.
In terms of intelligent platforms and products, JAC has created the MIS architecture, DI platform and MUSE co-creation intelligent electric architecture to jointly build the intelligent technology platform matrix of JAC passenger cars. Focusing on these three intelligent technology platforms, JAC Motors has brought users a variety of new products such as Yttrium 3, JAC Refine RF8, and JAC QX Hybrid. Among them, the Refine RF8 is the first production car developed based on the MUSE architecture, and its launch makes the "domestic Hongmeng version of the MPV" achieve a breakthrough from 0 to 1. As the world's first intelligent MPV equipped with HarmonyOS cockpit, Refine RF8 is adapted to the new generation of HarmonyOS 4.0 system and is equipped with a 15.6-inch large Huawei smart screen.
At the level of intelligent manufacturing, JAC has built a J-MES intelligent manufacturing system architecture to realize the extensive interconnection and perception of "human-machine-material-method-environment-test" at the intelligent manufacturing site, and support the intelligent management and control of the whole process of the production process.
At the level of intelligent technology, we focus on "user needs" and "user experience", strive to create intelligence that users feel, anchor the intelligent technology that users can feel, know, use, and enjoy, and continue to deepen and iterate, and provide users with safer, freer, and more pleasant mobility solutions.