Cover news reporter Doon Lake
"Are you okay in a foreign country?" Tears may wet your eyes. Are you okay in another country, have you ever thought of leaning on my shoulders..." On the evening of November 28, in Chengdu's Anjing Shu Embroidery Square, the stars were shining. A singing Sichuan Shu embroidery as the theme of the name of "Shu embroidery Kangcheng First Star Music Festival" and project promotion meeting, held here.

The "First Star Music Festival of Shu embroidery Kangcheng" and the project promotion meeting are festive, lively and full of strong cultural atmosphere. More than ten famous singers such as Li Jin, Min Tianhao, Wang Simin, Zhao Yufei, Wang Qian, Lei Yu, and Six Degrees Space Band sang loudly in "Shu Xiu Kang City". The music festival and promotion meeting performance were hosted by Chengdu Delihe Real Estate Development Co., Ltd., hosted by Sichuan Century Xinrui Cultural Development Co., Ltd., and Dong Youjun, a famous cultural activity person, served as the program director. The colorful light show and the beautiful atmosphere of the "Shu embroidery" dance made people stunning and applauded, and nearly 10,000 viewers and interested buyers watched the fine performance with great interest.
Deng Qicheng, chairman of Chengdu Delihe Real Estate Development Co., Ltd., as the chief producer of the performance, introduced to many media at the scene: "Anjing is one of the birthplaces of Sichuan Shu embroidery, in order to create the cultural concept of Chengdu Shu embroidery Kangcheng, we take Sichuan Shu embroidery as the starting point and specially plan this music event dedicated to singing "Shu embroidery Kangcheng". In this way, it is better to deeply publicize the art of "Sichuan Shu embroidery" of China's four famous embroideries, and create a healthy life ecology of eating, living and traveling for the green art of Shu embroidery.
Chairman Deng Qicheng introduced that the "Shu Embroidery Kangcheng" project is under the guidance of the Party Working Committee of Anjing Street, focusing on the geographical advantages of Pidu District, taking the "Shu embroidery" culture as the entry point, taking the Shu embroidery experience, product display, creative space, and creative studio as the carrier, and innovating modern commercial, tourism, and consumer entertainment projects.
According to the reporter's understanding, under the banner of Chairman Deng Qicheng, there is a Shu embroidery factory of its own, and its works are completely exquisite traditional handicrafts of "embroidery girls". In Deng Qicheng's office, a one-meter-long Shu embroidery with a goldfish swimming shallow bottom, after the stars visited, they were shocked by the exquisite Art of Shu embroidery and praised it on the spot.
The "Shu Embroidery Kangcheng" project is a boutique new real estate in Chengdu in 2021 that Chairman Deng Qicheng was inspired and influenced by the traditional Shu embroidery art.
The business planning of the "Shu Embroidery Kangcheng" project has received great attention from buyers who just need to buy inside and outside the province. The stable operation system of "Shuxiu Kangcheng" builds a modern commercial system in line with the future commercial development, and leads the industrial transformation and new model of commercial operation in the northwest of the city.
According to Deputy General Manager Yi Xianming, the "Shu Embroidery Kangcheng" project will effectively drive the tourism transformation of the Anjing Wetland Park area and have great demonstration significance for regional industrial upgrading.
Famous singers Li Jin, Min Tianhao, Wang Simin, Zhao Yufei, Wang Qian and other stars visited the "Shu Embroidery Kangcheng" project. The exquisite design of the project, with its exclusive golden location on the Third Ring Road, immediately attracted the stars. On the spot, there were stars who said that they would buy a house in Shuxiu Kangcheng.
The "Shu Xiu Kangcheng" project is located in the core of Jincheng Park and Jinjiang Park. The project takes the "Shu embroidery" culture as the entry point, links the "water-culture-city" (Dongfeng Canal, Shu embroidery culture, northern new city), with a total construction area of 166,000 square meters, and is divided into five major scene areas such as the creative workshop Yujin and the cultural and creative base famous brocade, as well as four functional areas such as the Shu embroidery products display area and the Shu embroidery experience area.
With a total investment of about 1 billion yuan, the project will be built into the first "Shu embroidery" cultural demonstration area in Chengdu, China, which integrates cultural display and tourism consumption.
Shu embroidery, also known as "Sichuan embroidery", is a general term for embroidery products centered in Chengdu. Shu embroidery is equally famous with Su embroidery, Xiang embroidery and Cantonese embroidery, and is collectively known as the four famous embroideries in China! Shu embroidery is one of the four famous embroideries in China.
Anjing, Pidu District, Sichuan Province, is one of the birthplaces of Sichuan Shu embroidery. "Embroidery women in every household, needlework in households", known as "the hometown of Shu embroidery". Since 2016, Li Yuchun performed "Shu Embroidery" at the CCTV Spring Festival Gala. Anjing's "Sichuan Shu embroidery" has once again attracted attention at home and abroad. As an intangible cultural heritage, Shu embroidery is very important for its protection and inheritance. The People's Government of Pidu District attaches great importance to it and makes every effort to protect and develop Shu embroidery skills.
Deng Qicheng, the chief planner of the performance, introduced: "At present, due to the attention of the government, the development momentum of Shu embroidery has begun to show good signs of revitalization. There are currently 3,000 "embroidery girls" in Chengdu. Shu embroidery is a high-end handicraft, we must increase publicity, therefore, we invested heavily in hosting the first star music festival and project promotion meeting of "Shu Embroidery Kangcheng" with Shu embroidery as the starting point! ”
Veteran media person Wang Kai, his wonderful introduction and funny narration at the scene, was welcomed by the audience. Wang Kai said: "Shuxiu Kangcheng takes participation, experience, interaction and innovation as the engine, takes big data and online and offline interaction as the commanding heights of the new economy, creates intelligent experiences through modern ecological buildings, smart buildings and 5G Internet, innovates the modern building economy, and is committed to building a modern commercial and service industry innovation highland in the northwest of Chengdu City." With the preferential policies of building a twin-city city in the Chongqing economic circle, "Shuxiu Kangcheng" will soon become the preferred place for many buyers in western China to buy a house. ”
The reporter learned that the development unit of the "Shu Embroidery Kangcheng" project is Chengdu Delihe Real Estate Development Co., Ltd. They insisted that Shu Embroidery Kangcheng take the "embroidery" culture as the entry point and build a modern commercial system. Based on the "entry point" of Chengdu's economy, we actively fulfill our corporate social responsibilities, through integration into the local economy, grafting local advantageous industries and superior resources, aggregating human, financial and material resources, making the Shu embroidery industry bigger and stronger, realizing the common development with the Chengdu Third Ring Road Economic Circle and the economy of Pidu District, and forming a unique core competitiveness of "integrating into Chengdu - aggregating resources - development advantages".
The reporter saw at the scene that the music festival of Shu embroidery Kangcheng is based on the concept of Shu embroidery art to create a healthy life ecology for green art to eat, live and travel.
At the performance site of the Shu embroidery theme concert, 18 programs with the theme of Shu embroidery were staged, all of which were wonderful. It attracted nearly 10,000 anjing audience and many interested buyers to watch.
Wang Simin, the runner-up winner of the CCTV Vietnam War, is known as "Little Yan Weiwen", he used his folk song golden voice to sing classic songs such as "Military Song Joint Singing" and "Father", and the high-pitched and bright moving singing voice was particularly touching and welcomed by the audience. Young singer Snow, in the art of pop rock music, sang "My Future Is Not a Dream" and "Love". Thunderstorm sings beautifully, explosively, and several "his" turned the whole scene over.
Li Boqing's proud disciple, the famous film and television song star Min Tianhao, has a high appearance and is handsome. He performed the sanda "Shu Embroidery Kangcheng", and his talent for singing and singing was fully displayed, with funny humor, strings of jokes, and frequent baggage, which made the audience laugh and turn the sky upside down.
Zhao Yufei, a famous singer from Chongqing, was young and beautiful and sang "The Beauty of Shu Embroidery". The Shambhala group sang and danced and sang "Beautiful Shu Embroidery Cultural Soul". The stars take turns to sing and sing Shu embroidery. The climax of the scene continued, and the audience felt a stunning shock.
Li Jin, the long-lost star of the famous singer, came to Anjing from Beijing to participate in the performance of the "First Star Music Festival in Shuxiu Kangcheng". He sang "Are You Okay in aNother Country?" in the finale. "Smile left in Rongcheng", "Bashan Night Rain". Li Jin's singing skills are first-class, and each song has a sense of picture, which is very appealing to music and art. Li Jin used his solid singing skills to win the applause of the audience.
At the scene of the music festival, the stage style of the dance "Shu Embroidery" performed by 10 girls in Chengdu was cool, which aroused the praise of the audience. Surrounded by dancers, a Shu embroidery inheritor on the stage dedicated himself to embroidery, adding a sense of art and traditional beauty to this performance. Songs, people, embroidery, culture and artistic conception are perfectly integrated, giving people a very different experience. Singer Zhao Yufei's innovative interpretation of "Yingshan Hong" actually has the taste of rhythm and blues.
The same new generation of popular singers, the young girl group of Oriental Qiyun, sang "Dragon Flying Phoenix Dance" with their different stage expressions and unique understanding of Chinese classic songs, and accompanied by inspirational performances, flying out more youthful temperament and entertaining souls.
The whole "Shu Embroidery Kangcheng First Star Music Festival" and project promotion meeting, the music atmosphere is strong, the artistic atmosphere is strong, the songs are like the sea, the flowers are like the tide, and the songs of Sichuan Shu embroidery are sung beautifully and atmosphericly, shocking people's hearts.
The "First Star Music Festival of Shu embroidery Kangcheng" was a complete success. Deputy General Manager Yi Xianming and Program Director Dong Zhijun were interviewed by a number of media, and they said on behalf of the organizers: "In order to further publicize Shu embroidery and publicize the intangible embroidery to the whole country and the world, more high-level Shu embroidery concerts will be held in the future." ”
It is understood that the "Shu Embroidery Kangcheng" project has been highly valued by the government and all sectors of society. Soon, "Shu Embroidery Kangcheng" will hold a grand and grand opening ceremony. "Shuxiu Kangcheng" is not only reasonably priced, but also located close to the prime location of the Third Ring Road, sitting on the wind and water, which has received great attention from many buyers who just need it inside and outside the province
Shu embroidery has been passed down for thousands of years and the first town in Jinjiang. Anjing as the birthplace of Shu embroidery, "home embroidery women, household needlework", known as "Shu embroidery town", is the core development area of The Shu embroidery industry in Chengdu, is the characteristic town of Shu embroidery in Pidu District; Zhang Daqian once formed an embroidery hometown, and Li Yuchun wrote an album for Shu embroidery "Shu Embroidery" to highlight the Chinese sentiment and Chengdu style.
At present, Anjing takes the construction of "three cities and three capitals" as an opportunity to insist on exploring a new model of "Shu embroidery +" industrial economy, promotes the integration of the upstream and downstream of the industry and the new cultural and creative innovation of Shu embroidery, jointly creates the ecological chain of the whole industry of Shu embroidery, and develops 7 cultural and creative specialty products such as "Shu SHOW+ Panda Base", and the annual output value of Shu embroidery and its supporting industries reaches 280 million yuan.
2020 is a year of improving quality and efficiency and high-quality development. Pidu District adheres to the concept of industrial ecosystem construction, closely devotes itself to the grand plan of the twin-city economic circle in Chengdu-Chongqing region and the integration of Chengdemei and capital, and strives to create the brand of "Tianfu Chengdu, Anyi Pidu". At the same time, the "Shu embroidery Kangcheng" project with Shu embroidery culture as the cultural carrier has been stepped up to promote various tasks. Deng Qicheng, the chief planner of the performance, said: "Under the correct leadership of the provincial and municipal governments and the people's government of Pidu District, we will go all out to build the "Shu Embroidery Kangcheng" project into the chengdu chief "Shu embroidery" cultural demonstration area! ”
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