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It is said that the most indispensable thing in the science and technology circle is the "fairy fight", no, the mobile phone circle has been lively again recently, one side is the "big brother" Apple in the mobile phone industry, and the other side is the domestic mobile phone brand that is in the limelight
As we all know, Apple's control over AS is notoriously strict, and any in-app purchases must be taken 30%, and this "Apple tax" has always been a pain in the hearts of developers and users
Interestingly, the domestic Internet giants seem to have found a way to deal with it, WeChat and Douyin, as national-level applications, cleverly use payment methods to bypass Apple's "toll station", game recharge in the applet, virtual gift purchases on Douyin, can be directly paid with WeChat payment or other third parties, perfectly avoiding the "Apple tax"
This wave of operations naturally attracted Apple's attention, and there was news that Apple has repeatedly pressured Tencent and ByteDance to plug this "loophole", otherwise they may face the risk of removing the app from the shelves
The picture comes from the Internet
As soon as the news came out, netizens exploded instantly, some people supported Apple, thinking that all developers should abide by the rules and not engage in special treatment, and there were also people who supported Tencent and ByteDance, thinking that Apple was too domineering and was using its market position to "cut leeks"
Many netizens ridiculed that Apple is "killing chickens and monkeys", and wants to use WeChat and Douyin to establish its prestige and consolidate its dominance in the app store, after all, these two apps have a huge user base, and once they are taken off the shelves, the impact on Apple should not be underestimated
Does Apple really dare to move these two "giants" easily? Data shows that in the second quarter of 2024, Apple's share of the Chinese market has fallen out of the top five, and the former "fruit fans" have turned to the arms of domestic mobile phones
In the face of the strong rise of domestic mobile phones, Apple seems to be feeling the pressure, on the one hand, the crumbling market share, on the other hand, is more and more "hard" developers, Apple's wishful thinking this time, I am afraid it is not so easy to start
Many netizens ridiculed that Apple is "lifting a stone to shoot itself in the foot", if it is really because of the "Apple tax" issue to remove WeChat and Douyin, the biggest loss is probably Apple itself, after all, for many users, WeChat and Douyin are already an indispensable part of life, who would give up their commonly used software for a mobile phone brand?
The picture comes from the Internet
"I estimate that many people will directly change their mobile phones by then, anyway, domestic mobile phones are doing very well now, and the cost performance is also high," a netizen left a message in the comment area
Some netizens said that Apple's move may further intensify the conflict with Chinese users, for a long time, some of Apple's practices in the Chinese market, such as inconsistent after-sales service standards, have caused dissatisfaction among many users, and if they start on WeChat and Douyin because of the "Apple tax" issue, it will undoubtedly exacerbate this negative sentiment
"Does Apple really think it's still the same 'fragrant and sweet' it used to be? Now that domestic mobile phones are getting better and better, who will get used to you! A netizen's comment may represent the voice of many Chinese users
There are also some netizens who express their understanding of Apple, believing that it is necessary to maintain the order of the app store, and that WeChat and Douyin should not be specialized just because they are "big factories".
"If all developers are like Tencent and ByteDance to bypass the 'Apple tax', how can Apple make money? In the long run, the whole ecosystem will be chaotic," one netizen expressed his concern
The picture comes from the Internet
Some netizens pointed out that between Apple, Tencent and ByteDance, it is more like a game, and the final result may be a compromise between the two sides, after all, no one wants to lose the huge market of China
"I guess in the end, there may still be a step back, such as Tencent and ByteDance symbolically raising the price of some goods, or Apple reducing some of the commission ratio, to find a balance that is acceptable to both parties," one netizen analyzed
It is still unknown how this "Apple tax" storm will end, but one thing is for sure, with the rise of domestic mobile phone brands and the maturity of Chinese users' consumption concepts, Apple is no longer the overlord that can "call the wind and rain" in the Chinese market
In the future, if Apple wants to remain competitive in the Chinese market, it may need to rethink its strategy and pay more attention to the needs of Chinese users, rather than blindly pursuing profit maximization
After all, water can carry a boat, but it can also capsize a boat, and without the support of users, even the mighty Apple will not be able to stand alone
The picture comes from the Internet
What do you think of this "Apple tax" turmoil? Feel free to leave a message in the comment area to share your views
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