"Iron-clad outdoor sports, flowing water sports form."
On the social media platform, every once in a while, there is an outdoor activity out of the circle, "road rushing", "frisbee" and "cycling...... But when the heat drops, people gradually lose their enthusiasm.
However, outdoor sports provide an opportunity for the public to get in touch with nature and exercise, especially for children and teenagers, outdoor activities not only help to improve cardiopulmonary function, but also promote bone health, prevent obesity, and integrate outdoor sports into daily life, continue to promote and popularize, it is particularly important.
Research from the University of Pittsburgh in United States pointed out that proper nutritional intake combined with adequate physical activity can effectively improve human health. This is essentially achieved by maintaining a caloric balance in the human body – that is, while focusing on the nutrient intake in the diet, exercising to balance the caloric expenditure required for life and body functions, so as to achieve a harmonious unity between the two and thus promote human health.
Especially for children and adolescents, reasonable nutritional intake is the basis for the normal operation of various functions of the body, and moderate exercise is an effective means to promote the absorption and utilization of nutrients by the body.
Based on a deep understanding of this concept of healthy growth, Dr. Cheese, a number of nutrition experts, and a number of children's sports institutions have jointly launched the "Sunshine Stick Youth" program since 2022, which is a "sports + nutrition" program for children aged 0-12, advocating the next generation of Chinese people to eat well, move well, get close to nature, and be physically and mentally healthy.
This year, it is a joint high-calcium recommendation officer Chen Nan to carry out related sports events, advocating that the next generation of China develop a healthy life of "sports + nutrition", become a better version of themselves, and enter a new stage of health.
Dr. Cheese joined hands with Chen Nan to popularize the concept of "sports + nutrition".
With the continuous awakening of public health awareness, people's health needs are also advancing.
Today's new generation of consumers are no longer satisfied with the "healthy" label on food ingredient lists and basic nutritional supplements, but want to achieve overall health in terms of nutritional value.
However, according to the "Dietary Guidelines for Chinese Residents (2022)", the intake of calcium, magnesium, vitamin D and other nutrients in mainland people is insufficient, or even shortage, especially calcium. According to the data of Chinese nutrition and health monitoring, about 95% of Chinese children and adolescents have calcium deficiency.
Childhood and adolescence are critical stages of physical and mental development, and cheese is a cheese product rich in calcium, protein and other essential nutrients that helps children build strong bones and muscles to support their physical development.
Professor Wang Zhiwei, executive director of the Chinese Nutrition Society and chairman of the Maternal and Child Nutrition Branch of the Chinese Nutrition Society, once pointed out that the intake of calcium and protein from cheese, while supplementing nutrition, let children go to the sun more and exercise more, which will be very helpful for the healthy growth of body and mind.
This is also the scientific basis and activity concept of Dr. Cheese's "Sunshine Stick Junior" program. In 2024, as the third year of the "Sunshine Stick Youth" program, Dr. Cheese will also open a new chapter in scientific promotion, and join hands with former women's basketball captain Chen Nan to carry out a number of offline and online activities with the theme of "sports + nutrition" in many places across the country, setting off a sports carnival across the country.
In July, at the 74 Cheese Festival of Shanghai BFC Bund Financial Center, Dr. Cheese set up a nutritional supply station; In Qingdao and Beijing, Dr. Cheese deeply participated in the "Chen Nan Haixi Cup" Qingdao West Coast Youth Basketball Invitational Tournament and Chen Nan's "Basketball Special Training Planning Camp", providing nutritional product support, setting up a nutrition consultant team, and promoting a healthy lifestyle of "sports + nutrition" with Chen Nan. Online, Dr. Cheese specially launched a sports check-in game, so that the healthy life concept of "sports + nutrition" can be transmitted to every corner on a larger scale through the power of the Internet.
It is worth mentioning that Dr. Cheese's "Sunshine Stick Boy" program has never forgotten its environmental mission. Since July 4, 2022, Dr. Cheese has officially announced that it has co-branded with Sunshine, and launched the "Sunshine Stick Youth" environmental recycling action with nutrition experts and professors and well-known sports institutions to environmentally recycle the shells of cheese sticks, and more than 400,000 copies of cheese stick shells have been recycled.
Behind the promotion of the concept of "sports + nutrition", Dr. Cheese continues to contribute to the healthy growth of young people and the realization of their sports dreams.
Spiritual fit, strong alliance, to help China's next generation more "height"
It is not surprising that Dr. Cheese invited Chen Nan to become his spokesperson and work together to promote "sports + nutrition".
Chen Nan, who is 197cm tall, has achieved many dazzling results in his 16-year career: he was the captain of the Chinese women's national basketball team, successfully joined the basketball hall WNBA Chicago Sky, and won the fourth place in the women's basketball team for the country in the 2008 Beijing Olympic Games, and won the women's basketball championship in the Asian Games three times, and is a well-deserved leader among women's basketball players.
At the same time, Chen Nan's perseverance in his bones and his willingness to continue to work hard for it are also his signature characteristics. Even after intense training, she never gave up, and when it comes to motivation, it comes down to her love for basketball and responsibility for the national team.
In fact, cheese brands need to maintain this insistence and responsibility to achieve higher quality and higher standards.
Since the birth of the brand, Dr. Cheese has developed and produced high-end cheese "small round cheese" through the concept of "providing consumers with high-quality and nutritious cheese products" to achieve differentiated competition and fire the first shot of the brand.
In order to control the high quality of the product, Dr. Cheese spent 1 billion yuan to build his own factory just a few months after the first product was launched, and stipulated that there was no upper limit on the recruitment of the R&D team.
In 2024, Dr. Cheese will release the first "Children's Cheese and Children's Processed Cheese" group standard, establishing industry standards and further promoting the development of the industry.
Of course, it is precisely this background of hard work that Dr. Cheese will not only be satisfied with producing high-quality products, but also hope to influence consumers from the lifestyle and provide scientific assistance for the healthy growth of children and adolescents.
Dr. Cheese also hopes that with the help of the "Sunshine Stick Youth" activity and Chen Nan's persistence and hard work towards his dreams, as well as the spirit of continuing to move towards the goal of winning the championship, more children and teenagers will be infected, so that they will become teenagers with perseverance, hard work and the heart to win the championship.
It has to be mentioned that Dr. Cheese invited Chen Nan to jointly promote "exercise + nutrition", which also stems from his high consensus that calcium supplementation can be effectively achieved through cheese.
As early as 2000, as a member of the national basketball team, Chen Nan followed the coach's advice during the training camp to consume at least two slices of cheese for breakfast every day to ensure adequate intake of calcium and other essential nutrients. This habit continued until she became a mother, and as an athlete and mother, Chen Nan attached great importance to her children's sports development, especially the realization of high-quality calcium supplementation through cheese.
Chen Nan and Dr. Cheese's spirit is highly compatible with the concept, and the concept of "sports + nutrition" can be popularized as much as possible, establish a healthy image of high calcium, high quality and high standards of cheese in people's hearts, and promote the development of the industry.
Epilogue:
Dr. Cheese's story is a journey of quality, innovation, and responsibility. The brand will continue to bring more value to consumers with its high-quality products and healthy life concept, and contribute to a healthy China. This is not only Dr. Cheese's vision, but also the driving force behind it.
In 2024, the Dr. Cheese brand will also usher in a new upgrade, focusing on "high calcium" and positioning "Dr. Cheese for high-calcium food", and Chen Nan has also become a close friend of the brand & high-calcium recommendation officer, which marks that the cheese industry has a "higher" spokesperson on the road of pursuing high quality and high standards. Make consumers' nutritional supplements more assured.
The founder of Dr. Cheese also said that in addition to high-quality cheese products, Dr. Cheese also hopes to bring more healthy and scientific parenting concepts, so that the growth mode of "nutrition + sports" will be recognized by the public, and help China's next generation to be more "high".