There are strange things every year, and there are many of them this year.
Here's the thing, recently a lady from a car rental company in Hangzhou, Zhejiang Province broke the news to the media that her company bought 10 cars in Jihu in May to rent to other companies, one of my cars caught fire during the recent use, and then contacted the fire personnel, and it didn't take long for the manufacturer personnel to arrive at the scene, but the outrageous thing is that the first thing after the manufacturer personnel arrived at the scene was not to check the cause of the fire, but to pry the car mark without authorization, the front and back, and even the car logo on the wheels were removed, and without the consent of the owner. Isn't this a typical case where something goes wrong and doesn't solve the problem, but instead panics to cover up and steal the bell?
Of course, it didn't take long for Jihu Motors to respond to this matter. But consumers don't seem to be buying it.
And because of this, it seems that I understand why Jihu Motors has not been selling well.
According to relevant data, the cumulative terminal sales of the Jihu brand in the first half of this year were 18,000 units, which is a year-on-year increase in sales data, which seems to be good, but in horizontal comparison, the sales of Jihu cars are not worth mentioning. Not to mention the industry leaders such as Ideal, Cialis, and Weilai, even car companies such as Zeekr and Leap have monthly sales of about 20,000 in June. The sales volume in this half a year is even worse than the monthly sales of other friends, which is really embarrassing.
In this context, the "rich second generation" of Jihu Automobile is like a role abandoned by the market, but there is only a fruitless speculation, but it is helpless to move forward.
In fact, friends who have known about it must know that if you make a ranking of seniority in the new energy automobile industry, Jihu Motors can definitely be regarded as a "veteran" in the industry. However, starting early doesn't mean doing well.
At that time, BAIC Blue Valley did not seize the first-mover advantage, resulting in missing the best opportunity period, there is a saying: ""If you waste an opportunity, you will be punished", the development of Jihu Automobile is not impressive, and it has not been able to open up the situation in the market.
From 2020 to 2023, BAIC Blue Valley has been in a state of loss for four consecutive years, with losses of 6.48 billion yuan, 5.24 billion yuan, 5.47 billion yuan and 5.4 billion yuan respectively, with a cumulative loss of more than 22 billion yuan in four years.
epilogue
In order to stack buffs for Jihu cars, BAIC did not find guidance from various "masters" for Jihu, but the final result was embarrassing results and a dismal ending. Success is also a golden spoon, defeat is also a golden spoon, "the noble Polar Fox Automobile, born in a period of chaos, then, when everything is not fulfilled people's wishes, all kinds of unhappiness in the process are caused by itself in the final analysis."