Wang Chuanfu, chairman of BYD, once said that BYD's ability to reach today's glory is entirely due to more than 20 years of persistence, and this road has been very difficult, especially in 2019, and it almost can't go on. But we gritted our teeth and survived, only we know the bitterness of this way, this is the story of BYD, the story of all Chinese brands, and a microcosm of Chinese brand car-making.
Wang Chuanfu is right, although the Chinese auto market was very large before, there is no Chinese auto brand that can really compete with foreign brands.
Due to the prominent neck problem, we have been catching up, more than 20 years of persistence so that Chinese auto brands finally have a foothold, now China's new energy vehicles have been booming, many Chinese brands not only in the country to gain a firm foothold, but also overseas has been welcomed, China will produce a number of world brands.
And there is also a sustainer in the field of pure electric high-end automobiles, that is, Li Bin, CEO of NIO.
In the past few years, NIO has been losing money, so someone asked Li Bin: "Why don't you follow others to make hybrid cars?"
Li Bin said, "NIO mainly adheres to long-termism, because in the future pure electric high-end car market is more promising, the market is also broader, such as China, United States, Europe market share up to 90%, in the next two years will usher in an explosive period, so no matter how difficult it is in terms of R&D investment, NIO must maintain an investment of 3 billion ~ 4 billion every quarter, not only to build high-end pure electric vehicles, but also to solve the shortcomings of the industry." ”
Li Bin also said that he is not interested in price wars, and that NIO will not rely on price cuts to expand the market, but rely on innovation and vehicle value to win the goodwill of users.
In order to completely solve the shortcomings of pure electric vehicles, Weilai has spent a huge amount of money to build more than 2,400 battery swap stations across the country, including more than 800 high-speed battery swap stations, and some time ago it received 1.5 billion investment from the Wuhan government, which was specifically used to accelerate the popularization of battery swap stations.
At present, NIO's third-generation battery swap station can complete the battery swap operation within 3 minutes, completely solving the pain point of users queuing for charging.
With the full coverage of battery swap stations, NIO's sales have finally ushered in spring.
According to data, NIO's monthly sales exceeded 20,000 units in May and June this year, of which NIO delivered a total of 21,209 new vehicles in June, a year-on-year increase of 98% and a record high.
Historically, in the second quarter of 2024, NIO delivered 57,373 new vehicles, exceeding expectations and increasing by 143.9% year-on-year, and so far, NIO has delivered a total of 537,020 new vehicles, which has increased several times compared to previous years.
From the perspective of the most popular models, the NIO ES6 and EC6 double 6 models are more popular, and their monthly sales have exceeded 10,000 for two consecutive months, ranking firmly in the first echelon of high-end mid-size SUVs.
From the perspective of brand favorability, the NIO brand has also been highly recognized by users.
According to data, from January to May this year, NIO had a market share of more than 37% in China's pure electric market with an average transaction price of more than 300,000 yuan. Among them, NIO ranks first in the pure electric SUV market with more than 300,000 units, with a market share of more than 64.5%.
From January to May, the market share of pure electric vehicles with an average transaction price of more than 300,000 yuan in Shanghai exceeded 47%, accounting for nearly half of the country.
According to the "Research on the Health of New Energy Vehicle Brands in the First Half of 2024 on Jielan Road", among many brands, NIO is most likely to become a favored new energy brand.
From the perspective of configuration, high-end pure electric vehicles are not only battery life, energy supplement, comfort, but also intelligence, especially computing power, which is upgraded very quickly, but at present, the computing power of many models is still between more than 100 Tops ~ more than 500 Tops, and this computing power will enter the bottleneck period of capacity within one or two years.
All NIO models are equipped with 4 NVIDIA Orin-X chips as standard, and 1016Tops computing power is deployed in advance, making sufficient redundancy, which can support the intelligent continuous iteration of all models in the next few years.
As we all know, the stronger the computing power, the stronger the intelligent driving ability, the better and safest intelligent driving experience can continue to provide users, which is also the reason why NIO's sales of high-end pure electric vehicles have soared. #蔚来连续月销破两万##新能源汽车#