618 has long ended today, a number of domestic flagship mobile phones have begun to cut prices, after 618 began to reduce prices, becoming a very special phenomenon of domestic mobile phones, forcing domestic mobile phones to start cutting prices now, because the 618 promotion lost too badly, but now it may be a little late to reduce the price.
618 is an important sales season twice a year in China, 618 mobile phone sales may even reach half of the sales in the second quarter, it can be seen that the importance of 618 promotion, mobile phone companies to win sales have to seize these two promotion seasons, Apple has become the winner of this year's 618 promotion.
Apple took the lead in cutting prices in May, iPhone15 price cut by 2000 yuan, 618 during the promotion of 2350 yuan, the result of the big price cut is Apple's three iPhone15 list 618 promotion top three; Due to the large sales of the 618 promotion, Apple has ranked third in the domestic mobile phone market in terms of activation volume in the second quarter, up 2 places from the fifth place in the first quarter.
The performance of the 618 promotion of domestic mobile phones is quite strange, the new flagship mobile phones and the new low-end mobile phones of domestic mobile phones have rarely entered the TOP10 of the hot list, and many of the domestic mobile phones on the list are equipped with the previous generation of Qualcomm high-end chip Snapdragon 8G2 mobile phones, showing consumers' special love for domestic mobile phones.
As a result, the price of domestic flagship mobile phones is more expensive, and the performance is not as good as that of iPhone15, so most high-end consumers choose Apple; The low-end mobile phone is a domestic mobile phone, some domestic mobile phones actually use the MediaTek chip 3 years ago to change the name of the chip Dimensity 6020, some domestic mobile phones use the 2018 Qualcomm chip Snapdragon 660 upgraded version, so of course consumers do not buy it, and the Snapdragon 8G2 mobile phone is at the right price, and the performance is much stronger than the low-end mobile phone, so users who do not buy iPhone have chosen the Snapdragon 8G2 mobile phone.
The domestic mobile phones that missed the 618 promotion finally woke up, and began to sell new flagship mobile phones at a large price after the end of the 618 promotion, trying to seize the opportunity of this summer shopping season, but the summer vacation shopping season is of course the sales season, but the summer vacation shopping season is affected by many factors, and the sales situation may not be as good as the 618 promotion.
The summer shopping season will be affected by Apple's release of the iPhone 16 in September, so many consumers will choose to wait, or wait for the latest iPhone 16, because the iPhone 16 is on the market, which means that the price of the old iPhone will be further reduced.
The launch of the new iPhone will be a huge pressure for domestic flagship mobile phones, Apple's A-series processor is already far ahead, and the performance of the A18 processor carried by the updated iPhone16 has been further improved, exerting more pressure on domestic flagship mobile phones; The iPhone 16 has prompted the iPhone 15 to reduce its price, which will also put pressure on domestic mobile phones to reduce prices.
Since the year before last, Qualcomm has released new high-end chips in advance, and last year it released the Snapdragon 8G3 chip in October in advance, and this year Qualcomm is likely to release Snapdragon 8G4 in October, Snapdragon 8G4 will use 3nm process, and more advanced technology will help Snapdragon 8G4 performance to further improve, so whether it is iPhone16 or Qualcomm's Snapdragon 8G4 chip, it will put pressure on the existing flagship mobile phones of domestic mobile phones.
It can be said that the price of domestic flagship mobile phones is now slashed, it is really too late, under the influence of many pressures, consumers may not be tempted by the current domestic flagship mobile phones, they are likely to wait for the pressure exerted by iPhone16 and Qualcomm Snapdragon 8G4, or wait for the current domestic flagship mobile phones to increase price reduction, or wait for the latest mobile phones.