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Preface
With the continuous development of science and technology, virtual reality technology is gradually entering people's lives, and as an application of virtual reality technology, immersive shopping scenes have also become a hot topic at present. Recently, Apple's Vision Pro national version was officially launched, and this head-mounted display device is known as the first product equipped with "spatial computing" technology, which can bring users a more immersive experience.
In addition to Apple, e-commerce platforms such as Taobao and JD.com have also joined the construction of immersive shopping scenes to provide a more realistic shopping experience, and major brands have also joined in in-depth cooperation such as "space testing", "space makeup trial" and "smart home". It can be said that with the continuous development of virtual reality technology, immersive shopping scenes have become the future development trend, which will also bring new business opportunities to e-commerce platforms and become an important engine for consumption upgrading.
苹果Vision Pro国行版开售
Recently, Apple's Vision Pro national version was officially launched, and this head-mounted display device is known as the first product equipped with "spatial computing" technology, which can bring users a more immersive experience. It is understood that Apple's Vision Pro national version uses a Micro OLED display, supports8K resolution, and is equipped with up to 15 sensors, which can achieve accurate tracking of the user's head, and also supports adaptive focus technology, which can bring users a clearer viewing experience. In terms of "spatial computing", the Apple Vision Pro national version is also equipped with a LiDAR sensor and a binocular camera, which can realize real-time perception of the surrounding environment and present a more realistic virtual world for users.
In addition, the Apple Vision Pro national version also supports holographic call function, users can make holographic calls directly through the device, as if the other party is standing in front of them, which is very sci-fi. In terms of entertainment, Apple's Vision Pro national version also has rich content support, users can watch various film and television dramas through the device, variety shows, and can also participate in virtual reality games to enjoy immersive game fun.
Taobao and JD.com have joined the immersive shopping scene
In addition to Apple, e-commerce platforms such as Taobao and JD.com have also joined the construction of immersive shopping scenarios to provide a more realistic shopping experience. Among them, Taobao Vision Pro version has been upgraded on the basis of the original, opening up a complete shopping function, users can directly select and buy billions of massive goods on the device, and also support one-click ordering and intelligent recommendation function, which brings great convenience to the user's shopping experience.
In addition to the shopping function, Taobao Vision Pro version also provides a variety of experiences such as "space test", "space makeup trial" and "smart home", users can directly test the car through the device, try on makeup, and can also experience the smart home at home, these functions can help users better understand and experience the goods, avoid many inconveniences of offline experience, and provide a more intuitive and real reference for users' shopping decisions.
And on JD.com,They have also launched their own immersive shopping device——JD Vision,Users can use this device to 1:1 equal proportions"Drag"Drag "to their homes,Truly preview the layout and appearance of each item in the space,This is for home、Household appliances and other goods with special layout requirements,It can help users make better purchase decisions,Avoid the embarrassing situation of inappropriate size。
It can be said that with the continuous development of virtual reality technology, immersive shopping scenes have become a major trend of e-commerce platforms, and this will also bring new business opportunities to e-commerce platforms, such as virtual fitting, virtual home decoration and other product display business, which is expected to become a future growth point and promote the sustainable development of the e-commerce industry.
The meaning of immersive shopping scenes
So, why is immersive shopping so much in the spotlight? The creation of immersive shopping scenes will have a profound impact on the entire industry chain.
From the consumer's point of view, the immersive shopping scene can bring them a more real and intuitive shopping experience, whether it is buying household items, or buying cars and cosmetics, they can have a full range of experience through virtual reality technology, avoiding many inconveniences of offline test cars and makeup trials, and can also better understand and compare various products, so as to make more rational and satisfactory shopping decisions.
For e-commerce platforms, immersive shopping scenarios also mean new business opportunities, through virtual fitting, virtual home decoration and other product display business, e-commerce platforms can provide users with a more personalized and customized shopping experience, and can also provide more exposure and promotion opportunities for major brands, so as to achieve accurate matching of goods, enhance users' desire to buy, and become an important engine for consumption upgrading.
In addition, the creation of immersive shopping scenes also needs to involve the deep integration of virtual reality technology, big data analysis, artificial intelligence and other fields, which will bring new development opportunities for many upstream and downstream industries, such as logistics, manufacturing, etc., because consumers' shopping experience and decision-making process will be more intuitive and efficient, which also means that the customization and personalized needs of goods will be more prominent, and there will be higher requirements and challenges for the entire industry chain, and corresponding upgrades and transformations will also be required.
epilogue
It is foreseeable that with the continuous improvement and popularization of immersive shopping scenes, the application of virtual reality technology will bring earth-shaking changes to our lives, whether it is an e-commerce platform or a physical retail store, it will usher in new development opportunities, and it is also necessary to carry out corresponding innovation and upgrading, pay more attention to the experience needs of consumers, and promote digital transformation and intelligent upgrading.
In the future development, we need to pay more attention to scientific and technological innovation and industrial integration, provide strong support for the construction of immersive shopping scenes, and also need to cultivate and create more new consumption scenarios, starting from virtual home furnishing, virtual fitting and other product display business, so that consumers can feel the charm of science and technology through various immersive experiences, so as to stimulate consumption potential and promote sustainable economic growth.
I want to say to you that the development of virtual reality technology is inseparable from everyone's support and participation, I hope you can pay more attention to and understand this knowledge, and you can also feel the changes brought by virtual reality technology to our lives through actual experience, I believe that in the near future, our lives will become more colorful because of virtual reality technology, and I look forward to you being able to find more interesting application scenarios in various fields, and explore the infinite possibilities of science and technology with us.