From July 3rd to July 5th, the 15th China Dairy Conference, 2024 China Top 20 Dairy Industry (D20) Forum and 2024 China Dairy Exhibition, sponsored by the China Dairy Association and co-organized by the Hubei Provincial Department of Agriculture and Rural Affairs and the Hubei Provincial Agricultural Development Center, were held in Wuhan. The meeting thoroughly implemented the spirit of the 20th National Congress of the Communist Party of China, the Central Economic Work Conference and the National People's Congress and the relevant instructions of national leaders, with the theme of "Digital Intelligence Empowerment Leads Industrial Development and Growth Point, Industrial Integration Drives the High-quality Development of the Dairy Industry", comprehensively displayed the achievements of scientific and technological innovation and digital intelligence transformation of the mainland dairy industry, and deeply decrypted how technology in the era of digital intelligence empowers dairy innovation, promotes the accelerated development of new quality productivity, and promotes the mainland dairy industry to take a stable and high-quality development path. As one of China's top 20 dairy enterprises (D20), China's low-temperature milk benchmarking enterprises, and Shandong dairy leading enterprises, Deyi Dairy was invited to attend the conference.
The leaders and guests attending the conference mainly include: Ma Youxiang, Vice Minister of the Ministry of Agriculture and Rural Affairs, Peng Yong, Vice Governor of Hubei Provincial People's Government, Liu Guoguo, former Executive Deputy Minister of the Ministry of Agriculture and former President of the China Dairy Association, Chen Mengshan, former Secretary of the Party Leadership Group of the Chinese Academy of Agricultural Sciences, Director of the National Food and Nutrition Advisory Committee, and Honorary Deputy Director of the Strategic Development Working Committee of the China Dairy Association, Bi Meijia, former member of the Party Group of the Ministry of Agriculture and Honorary Deputy Director of the Strategic Development Working Committee of the China Dairy Association, Academician of the Chinese Academy of Engineering, Li Defa, former president of China Dairy Association, Shen Jianzhong, academician of the Chinese Academy of Engineering and vice president of the China Dairy Association (presiding over the overall work), Ren Fazheng, academician of the Chinese Academy of Engineering and vice president of the China Dairy Association, Chen Huanchun, academician of the Chinese Academy of Engineering and professor of Huazhong Agricultural University, Zhao Chunjiang, academician of the Chinese Academy of Engineering and director of the National Agricultural Information Engineering Technology Research Center, Jin Meilin, academician of the Chinese Academy of Engineering and professor of Huazhong Agricultural University, Xie Li'an, second-level inspector of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, Du Yuejun, deputy director of the Food Production Safety Supervision and Management Department of the State Administration for Market Regulation, Shi Gensheng, second-level inspector of the Food Department of the National Health Commission, and other leading experts, as well as leaders from relevant ministries and commissions, provincial agricultural and rural departments, experts and scholars from relevant universities, heads of various industrial enterprises, and relevant associations attended the conference, which was reported by nearly 100 media such as CCTV, Xinhua News Agency, People's Daily, Xinhuanet, and People's Daily Online.
Leading experts highly praised Deyi Dairy's digital intelligence empowers the high-quality development of the dairy industry
On the morning of July 4, before the opening of the conference, Ma Youxiang, member of the party group and vice minister of the Ministry of Agriculture and Rural Affairs, Peng Yong, vice governor of the Hubei Provincial People's Government, Shen Jianzhong, academician of the Chinese Academy of Engineering and vice president of the China Dairy Association (presiding over the overall work), and Liu Yaqing, former vice president and secretary general of the China Dairy Association, visited the booth of Deyi Dairy for inspection and guidance. The deep integration of intelligence and dairy industry has boosted the high-quality development of China's dairy industry.
Pictured: Ma Youxiang, member of the Party Leadership Group and Vice Minister of the Ministry of Agriculture and Rural Affairs (middle), Peng Yong (third from left), Vice Governor of Hubei Provincial People's Government, Shen Jianzhong (second from right), academician of the Chinese Academy of Engineering and vice president of the China Dairy Association (presiding over the overall work), and Wang Peiliang, chairman of Deyi Dairy, had in-depth exchanges
Liu Yaqing (second from left), former vice president and secretary general of China Dairy Association, inspected the booth of Deyi Dairy
Liu Chenggong, former executive deputy minister of the Ministry of Agriculture and former president of China Dairy Association, visited the booth of Deyi Dairy, highly praised the construction achievements of Deyi Dairy in integrating international resources and laying out the whole industrial chain, spoke highly of the delicious taste and fresh nutrition of Deyi Milk, and looked forward to the better and better development of the enterprise.
Liu Chengcheng (first from right), former executive deputy minister of the Ministry of Agriculture and former president of the China Dairy Association, praised Deyi Dairy
Wang Jiaqi, Director of the Institute of Food and Nutrition Development of the Ministry of Agriculture and Rural Affairs and Chairman of the National Dairy Science and Technology Innovation Alliance, Li Shengli, Chief Scientist of the National Dairy Industry Technology System and Professor of China Agricultural University, Li Xin, Member of the Party Group and Deputy Director of Shandong Provincial Animal Husbandry Bureau, and other experts and leaders visited the booth of Deyi Dairy, and tasted the fresh milk and Changrun sour milk that are leading in the fresh nutrition industry, and fully affirmed the work of Deyi Dairy in the construction of milk sources, dairy product processing and product quality control. Fresh nutrition has reached the leading level in China! "Deyi Dairy's raw milk has entered the first echelon of China's dairy industry, and the quality of milk source far exceeds EU standards!" ”
- Pictured: Wang Jiaqi (middle), director of the Institute of Food and Nutrition Development of the Ministry of Agriculture and Rural Affairs and chairman of the National Dairy Science and Technology Innovation Alliance, and Li Xin (third from right), member of the party group and deputy director of the Shandong Provincial Animal Husbandry Bureau, visited the booth of Deyi Dairy
Li Shengli (seventh from right), chief scientist of the national dairy industry technology system and professor of China Agricultural University, and his party benefited the dairy booth
Deyi Dairy won the "Major Scientific and Technological Innovation Achievement Award" to lead the nutrition upgrade
At the opening ceremony of the conference, Liu Yaqing, former vice president and secretary general of the China Dairy Association, presided over the guest speech and keynote report session. Shen Jianzhong, academician of the Chinese Academy of Engineering and vice president of the China Dairy Association (presiding over the overall work), delivered a welcome speech, Peng Yong, vice governor of the Hubei Provincial People's Government, Xie Li'an, second-level inspector of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, delivered a speech, Du Yuejun, deputy director of the Food Production Safety Supervision and Management Department of the State Administration for Market Regulation, Ma Youxiang, vice minister of the Ministry of Agriculture and Rural Affairs, delivered a keynote report, and Liu Yaqing, former vice president and secretary general of the China Dairy Association, released the "China Dairy Industry Quality Report (2024)". The report shows that the production capacity of China's dairy industry continues to improve, the comprehensive quality of the industry continues to increase, the quality and safety level is further improved, and the reputation and international competitiveness of domestic brands are gradually enhanced.
Chen Mengshan, former Secretary of the Party Leadership Group of the Chinese Academy of Agricultural Sciences and Honorary Deputy Director of the Strategic Development Working Committee of the China Dairy Association, read out the list of "2024 Major Scientific and Technological Innovation Achievements in the Dairy Industry" to commend the extraordinary achievements made by outstanding enterprises in the field of scientific and technological innovation. The project of "Research and Application of Milk Nutrition Improvement in the Whole Industry Chain" of Deyi Dairy won the honor of "2024 Major Scientific and Technological Innovation Achievements in the Dairy Industry" with its disruptive major scientific and technological innovation, standing on a new track and new highland of new quality productivity in the dairy industry, fully demonstrating that Deyi Dairy has made remarkable achievements in leading the way in science and technology and realizing the comprehensive upgrading of milk nutrition, and injecting strong momentum into accelerating the formation of new quality productivity in the dairy industry.
Subsequently, Shen Jianzhong, academician of the Chinese Academy of Engineering and vice president of the China Dairy Association (presiding over the overall work), read out the list of "Typical Practice Cases of Scientific and Technological Innovation and Digital Intelligent Transformation of Chinese Dairy Enterprises".
Deyi Dairy, together with Yili, Mengniu, Junlebao, Guangming and other national dairy enterprises, jointly completed the activity of "Dairy President Face to Face My Brand My Endorsement", and promoted the star product to consumers across the country: Xianjing Fresh Milk - the original immunoglobulin content is as high as 300mg/L, which is 3,000 times that of ordinary warm pure milk, standing at the top of the pyramid of the national milk industry. Guan Jiliang, executive deputy general manager of Deyi Dairy, was selected as the "first batch of scientific milk promotion ambassadors", and jointly launched the "100 people work together to protect health" action with industry colleagues. Deyi Dairy has always taken consumer demand as the core, actively responded to the requirements of the "Core Information of "Reducing Oil, Increasing Beans and Adding Milk" of the Office of the National Nutrition and Health Steering Committee, adhered to the strategy of low-temperature milk, advocated scientific milk and nutrition upgrading, and recommended drinking more fresh milk rich in active protein and yogurt with active probiotics, so as to improve the level of national nutrition and health and help a healthy China.
During the meeting, the 2024 China Dairy Industry Development Strategy Seminar was held simultaneously at the Wuhan International Conference Center. At the meeting, Deyi Dairy, as a national key leading enterprise in agricultural industrialization, together with the leaders of the association and dairy peers, completed the ceremony of "Rural Revitalization, I Help Liannong with Farmers Start Again", and worked together to create a new pattern of Lian Farming with Agriculture and write a new chapter in rural revitalization. The whole industry chain business model of Deyi Dairy from "farmland" to "dining table" has cumulatively driven 21,000 industrial personnel to employment and 77,000 farmers to become rich, vividly demonstrating the leading role of the industrial chain in rural revitalization, exploring new paths, setting up new models, accumulating new experience, creating a model of rural revitalization in Qilu, and showing the responsibility and responsibility of China's national dairy brand.
Fresh and beneficial milk is highly sought after, and higher nutrition helps the health of Chinese people
Deyi Dairy, which won the "9th Shandong Governor Quality Award", brought more than 30 star products to the exhibition, which are sought after and loved by consumers all over the country with their high quality, high appearance and delicious taste. Fresh milk is rich in 300mg/L of native immunoglobulin, which is 3,000 times that of ordinary temperature pure milk, and the immunoglobulin content is leading in the industry. Changrun Sour Milk is the first to apply the patented probiotic IU-100 developed by Deyi Dairy in cooperation with academicians of the Chinese Academy of Engineering, which has excellent immune improvement function and intestinal health function, and its technology has reached the international advanced level by the expert group. The two products also won the International Delicious Award, and the quality of the products has reached the international leading level. In addition, Deyi continues to tap the consumption potential and accelerate the upgrading of product structure, and has launched Zhenyou A2-β casein fresh milk, which selects pure A2 cows, and the original A2-β casein is up to 10 grams per liter, which is more easily absorbed by the human body.
Deyi fresh milk was tasted and enthusiastically purchased at the exhibition site, which is a powerful portrayal of Deyi Dairy's love among consumers as a benchmark enterprise for low-temperature milk.
Deyi Dairy's "planting-raising-adding-dispensing-selling" whole chain automatic control to create a new quality productivity of the dairy industry
The conference repeatedly mentioned that in order to achieve real high-quality development, Chinese dairy enterprises should grasp the key core of scientific and technological innovation and digital intelligence, and develop new quality productivity. Deyi Dairy combines its own self-control advantages of the whole industrial chain of "planting-raising-adding-distribution-sales" to create a new engine for development, explore new paths for development, and continuously promote digital transformation and upgrading by using information technologies such as agricultural Internet, Internet of Things, big data and cloud computing. The company has joined hands with the three Internet giants of Alibaba, Tencent and JD.com to build a digital management platform for the whole industry chain, realizing the real-time update and interconnection of data and information of the entire upstream, midstream and downstream industry chain. Through the three external windows of large screen, PC report and mobile terminal, it can easily carry out online browsing and real-time management, ensure the efficient coordination of all links in the industrial chain, ensure that the product quality is at the leading level in the industry, and provide a driving force for the development of new quality productivity.
Digital Farming: Take control of every drop of raw milk. Pasture is the source of dairy production, and good pasture management is the guarantee of every drop of good milk. Each Holstein cow in the four modern 10,000-head pastures of Deyi Dairy has its own "ID card", which can record the growth, exercise, milk production and other physical conditions of the cow in a timely manner through ear tags, and realize the management of each cow's exclusive electronic health record. Deyi Dairy has established the dairy star management system, the milk parlor Dipolo system, the cow pedometer, the feeding system, etc., so that every operation chain in the ranch can be traced, so as to grasp the operation status of the ranch in real time, and effectively ensure the high quality of raw milk. The protein content of raw milk of Deyi Dairy reached 3.5%, the total number of colonies was controlled below 10,000 CFU/mL, and the somatic cells were controlled below 200,000/mL, which was better than the EU standard, and the quality of raw milk was at the international leading level.
Digital manufacturing: laying a new foundation for dairy quality. In the middle of the industrial chain, Deyi Dairy has built a benchmark base for intelligent manufacturing of low-temperature milk in China, introduced leading production equipment at home and abroad such as GEA from Germany and Hangzhou Zhongya, applied Internet of Things technology collection and SAP system, and highly coordinated the production resources, production factors, production processes, manufacturing, management and other links in the factory, so as to realize a modern factory with order-oriented, data-driven automation and intelligent production mode, and the automation rate of the entire process in the workshop has reached more than 90%. At the same time, the workshop adopts the "fresh" process of "membrane filtration + double centrifugal sterilization + 75°C/15S low-temperature pasteurization", which retains the natural and pure taste of milk, retains the active nutrients in milk to the greatest extent, and meets consumers' demand for higher quality, higher fresh and nutritious milk.
Digital Marketing: Provide satisfactory service to consumers. In order to be able to transport milk efficiently and safely, Deyi Dairy has established a logistics management information system integrating orders, warehousing and transportation, combined with the Internet of Things and hardware equipment applications, to meet the integrated operation of logistics business and realize an intelligent, efficient, accurate and visual intelligent logistics management system. In the terminal consumer market, Deyi Dairy has built more than 10,000 fresh milk stores, has more than 5,000 Yijia ordering terminal service team, supporting more than 5,000 professional thermal insulation delivery vehicles, and the sales market has covered 16 cities in Shandong Province, and radiates Beijing, Tianjin, Hebei and other surrounding provinces and cities, providing Yijia ordering milk delivery service for 1 million families every day, and providing low-temperature fresh and good milk for 20 million consumers across the country every day.
In the future, as the backbone of leading the scientific and technological innovation and development of the dairy industry, Deyi Dairy will give full play to the role and responsibility of D20 enterprises, continue to improve dairy consumption and realize the revitalization of the dairy industry as the goal, empower the digital and intelligent upgrading of the whole dairy industry chain with new quality productivity, build a high-quality, efficient and diversified product system, provide consumers with more nutritious and high-quality fresh milk, consolidate the healthy foundation of national construction and national rejuvenation, and jointly create a brilliant chapter in the high-quality development of China's dairy industry!