This year, the prices of many domestic luxury fruits have suffered twists and turns, but there are still many new domestic luxury fruits "popping up".
In the past few days, another big dark horse among the extravagant fruits has been killed from the army.
This domestic luxury fruit may not be seen often, and it is a new luxury fruit that has only started in the past few years.
Its name is kiwiberry, which is actually the "soft jujube" in the mouth of the Northeast partner, that is, the soft jujube kiwifruit.
This year's dark horse "Kiwiberry"
When it comes to kiwifruit, you can't avoid New Zealand. Although kiwifruit originated in the mainland, it was first commercialized by New Zealand. New Zealand's varieties such as Hayward kiwifruit and Golden Sunshine kiwifruit have a large yield and planting area in the mainland.
Soft jujube kiwi taken in 2020
But after all, the mainland is the country of origin of kiwifruit, and it has very rich kiwifruit germplasm resources. This also gives the domestic kiwi a chance to overtake on a straight. Over the years, there have been many good varieties of domestic kiwifruit, such as Cuixiang, Hongyang, Guichang and other kiwifruit varieties have also been good in recent years.
And soft jujube kiwifruit is a subcategory in the kiwifruit category. Compared with traditional kiwifruit, its most striking feature is that it is very small and can be eaten in one bite. In terms of flavor, as long as it is fully cooked, it is not unpleasant. In terms of variety, there are also many domestic varieties of soft jujube kiwifruit, and the mainstream varieties in the past few years are Kuilu, Longcheng, etc., and there are some niche varieties such as purple jade.
Soft jujube kiwi taken in 2020
At present, many places are also planting soft jujube kiwifruit, foreign countries have New Zealand, domestic Northeast production area, Hebei production area, Inner Mongolia production area, Shandong production area, Sichuan production area, etc., almost all traditional kiwifruit planting areas can grow soft jujube kiwifruit. However, except for Dandong, Liaoning, most of the soft jujube kiwifruit in other producing areas is sporadically planted and is not well-known.
Dandong is currently the core production area of soft jujube kiwifruit.
This is roughly the case with soft early kiwis.
The current price soars to 160 yuan a catty
This year's Dandong soft jujube kiwifruit has begun to be listed in very small quantities.
Most of the open-air Dandong soft jujube kiwifruit should be on the market near autumn, and the current market is not the open-air, but the soft jujube kiwifruit in the greenhouse. This is similar to the principle of big cherries in greenhouses, which are planted in greenhouses to advance the time to market.
Of course, soft jujube kiwifruit is not as much as big cherries planted in greenhouses, so there are very few soft jujube kiwifruit on the market at present, and they are basically only sold in e-commerce or high-end supermarkets in first-tier cities.
The price is also ridiculously expensive.
300g of greenhouse soft jujube kiwifruit was sold for 99 yuan, which was converted to about 160 yuan a catty.
Price screenshot (source: high-end supermarket online platform)
If you exclude some price speculation factors that have just been listed, even if this price is discounted by half, it is 80 yuan a catty. It's also very, very high, especially for many Northeast partners, it is estimated that it is difficult to understand.
Odd goods?
The price of open-air soft jujube kiwifruit listed under normal seasons is not so extravagant, and the better ones are only 30-50 yuan a catty, and the price of the almost ones is even lower.
Three or four years ago, we did a business in the field of soft jujube and kiwifruit, and at that time the planters were very interested, but the market was still a bit difficult.
Soft jujube kiwifruit is also kiwifruit, and kiwifruit is generally not too unpalatable when it is ripe, but kiwifruit on the market is generally not ripe. Many soft jujube kiwifruit is even more so, because of its small size, it is very soft and rotten when it is slightly ripe, and it is difficult to store and transport.
This has led to many people trying to save trouble and sell raw fruits directly in the market, which is basically not very attractive to consumers. The "harm" brought by the hard kiwifruit to consumers has almost ruined the reputation of kiwifruit.
This core problem has not been solved, and soft jujube kiwifruit, like other kiwifruit, is very embarrassing.
Like the soft jujube kiwifruit in the greenhouse, the reason why the price is so high, in addition to the early listing, small output, and strange goods, there is also a reason that the soft jujube kiwifruit in the greenhouse can alleviate the "rain cracking", unlike the open air, when it rains heavily, the fruit is easy to crack. The advantage of this is that the kiwifruit can stay on the tree for a few more days, and it will be more ripe, so that it does not have to be picked in a panic as soon as it rains.
In addition, almost all of the soft jujube kiwifruit in this greenhouse are sold at ultra-high prices, and with the price premium, the intermediate link will not be stingy with cost, and the soft jujube kiwifruit with higher maturity can be sold to consumers.
To put it bluntly, if the fruit of kiwi fruit wants to be sold at a high price, the key is to do a good job in ripeness, as for the variety, most of the time it is a gimmick.
Many kiwifruits that focus on "ready-to-eat kiwifruit" and "ripe kiwi on the tree" are not low, and many of them are more than 10 yuan each.
Soft jujube kiwifruit should be sold at a high price, and the variety of soft jujube is not important, but it is important whether the flesh is soft or not.
The core is not the variety, but the service, which may be a major direction for the development of kiwifruit.