Text: Rui Zhiyue
Edited by Rui Zhiyue
Can you imagine? It turns out that fruits will also "play drag shows"......
Not long ago, CCTV exposed a series of "fruit scams", such as hidden pears, explosive peaches... In the publicity, each tastes good and has high nutritional value.
So, is that really the case? And what is the 5 representative "fruit scams" exposed by CCTV?
01
Fruit broccoli
I don't know if you have noticed, sometimes the naming of some goods in the market is really confusing.
For example, have you ever heard of "fruit broccoli"?
Isn't broccoli just broccoli, how did it become a fruit? Can it be as sweet and juicy as an apple or banana?
Therefore, many consumers will frown and be full of doubts when they see this name for the first time.
The fruit broccoli is also under the packaging of the merchant, which is shaped into "the dietary fiber contained in a fruit broccoli is equivalent to 15 bananas ......"
Doesn't that sound surprising? It even attracted a lot of consumers at once.
But when you think about it, this statement is a bit exaggerated.
In fact, although the name fruit broccoli sounds high-end and atmospheric, in fact, it is almost indistinguishable from ordinary broccoli.
It's just that it's usually those broccoli that grow relatively small, or even just the "leftovers" of some ordinary broccoli.
Except for the slightly smaller size, the other tastes and nutrients are almost essentially different from ordinary broccoli.
But it has to be said that after adding the word fruit, its price has become higher.
Therefore, the so-called "fruit broccoli" is properly an existence like an "IQ tax".
02
Chinsipes
When it comes to golden prunes, many people may not have eaten them yet, but once you've seen them, you'll be impressed by their overly bright color.
Red and yellow, even glowing golden in the sun, it looks like some kind of "magic" has been cast.
Especially compared with the traditional purple prunes, the "appearance" of golden prunes is definitely outstanding.
But is this unusual look really just a masterpiece of nature?
Some netizens shared their personal experiences, and when they saw Jin Ximei at the gate of the scenic spot for the first time, they were attracted by its unique appearance.
Curious, he paid for a little, only to find out at the checkout that this small bag of fruit cost him 21 yuan, and when converted, it cost 35 yuan per catty!
"I've bought it all, let's try it." He thought that if it is more expensive, it will be more expensive, and as long as it tastes good, it will not be a loss.
However, after taking a bite, his first reaction was - it was too sweet, too sweet!
The sweet taste made him feel less like he was eating real fruit, but like he was chewing some kind of syrup-soaked food.
It is worth mentioning that in fact, golden prunes are not a variety of prunes, but are made from some unripe plums or peaches that have been processed.
In other words, the so-called "natural fruits" are most likely artificially processed products.
It's not hard to explain why golden prunes are not only ridiculously colorful, but also don't have a natural sweetness and sourness like ordinary fruits.
In addition, from the perspective of nutritional value, real fruit should retain its original dietary fiber, vitamins and other nutrients.
However, after industrial processing, the prunes have lost most of their original nutrients in the process, and may even be harmful to health.
03
Tibetan pear
Nowadays, with the emergence of various "Internet celebrity fruits", there is a fruit called "Tibetan black pear" that has attracted the attention of many consumers with its unique black appearance.
It is packaged as a precious fruit of the plateau by merchants, and is claimed to be rich in a variety of nutrients, and has even been endowed with "anti-cancer" and "anti-aging" effects.
So, is this really the case in reality?
In fact, many people will be attracted by its appearance when they see it for the first time.
The skin of this pear has a jet-black and shiny color, and it looks like a "precious fruit" picked from the highlands.
The price is even more unexpected for many people, and the price of a single is even as high as 10 to 30 yuan, which is several times that of ordinary pears.
In addition, merchants advertise that it contains "rare nutrients" such as anthocyanins and selenium, so that many consumers are willing to spend a lot of money to try.
But in fact, this "Tibetan black pear" is not a precious and rare variety, but the product of ordinary pears after special treatment.
Merchants generally use high temperature heating to oxidize and blacken the skin of pears, thus creating the illusion of a "natural plateau fruit".
Therefore, the black skin of the Tibetan black pear is not naturally formed, but artificially processed.
And the nutrients such as "anthocyanins" and "selenium" advertised by those merchants are even more non-existent.
It is important to know that heating ordinary pears at high temperatures not only does not have a "miraculous effect", but also loses their original nutrients.
04
Explode peaches
To talk about peaches that have been popular in the fruit market in the past two years, the name "Explosive Peach" has to be mentioned.
Some businesses will even attract the attention of consumers with "the sugar content is off the charts, and the ugliness is the trend to the extreme".
But in fact, "exploding peach" is not a novel variety, but a familiar winter peach.
Speaking of which, its appearance is indeed peculiar: its skin is crumpled, and its surface is cracked with a thin slit, which looks a bit like an "explosion".
But in the past, this "explosion" was not a selling point worth showing off, but a flaw that the fruit could not avoid.
However, some merchants have given this cracked peach a new name of "explosive peach", giving it a higher market value by the way.
And after "Exploding Peach" became an Internet celebrity fruit, controversy on the Internet also followed.
Some netizens thought: "Isn't this just a peach that no one picked in the field before?" The packaging has changed, and the price has gone up. ”
Some netizens said: "Cracked peaches are indeed sweeter than ordinary peaches, and it makes sense that some people will buy them." ”
But it has to be said that although the "exploding peach" may be a little sweeter in taste, it is easy to breed bacteria in the cracks.
If you store it for too long, it may become moldy, and if you eat it, it will cause damage to your health.
05
Wild kiwi
Kiwifruit is known as the "king of fruits" because of its rich nutritional value, and has always been loved by many consumers.
However, in recent years, a more "high-end" version has become popular on the market - "wild kiwi".
I believe that in the eyes of many people, the word "wild" means that there is no human intervention, so it is also more green and healthy.
But in fact, most of these so-called wild kiwifruit are defective fruits that have been eliminated due to poor fruit shape, too small size or rough skin in the artificial planting process.
In response, some unscrupulous vendors have found that consumers are more interested in "wild" fruits than in ordinary fruits.
In particular, those kiwi fruits that are small in size and rough in appearance just fit the public's inherent impression of "wild fruits".
As a result, these fruits, which should have been eliminated, have been transformed into "natural fruits from deep mountains and old forests" after a little modification.
But it has to be said that a truly healthy diet is not only based on labels and publicity, but also requires rational and scientific judgment.
So, what do you think about this? Welcome to leave a message in the comment area to discuss.
sources of information; CCTV News, March 27, 2025 - "Inventory of the "Big Fool" in the Fruit Industry: Don't Let the Name Fool Your Wallet and Health"
CCTV anchor said that the three farmers March 27, 2025 - "CCTV explains the "fruit scam" in detail! Which is the most IQ tax?! 》
Guangming Network - "These fruits, it turns out that they are all "IQ taxes", what "fruit scams" have you experienced? 》2025.3.26。