Author: Gao Hao
A few days ago, at the Pikes Peak International Hill Climb, the Hyundai IONIQ 5 N TA (Time Attack) Spec car won the championship with a time of 09:30.852 and set a new record. Rarely, compared to the production version of the IONIQ 5 N, the car did not undergo extensive modifications and retained most of its features.
With a pre-sale price of less than 400,000 yuan, the IONIQ 5 N is as good as the "civilian competitive spirit" of the Golden Age fuel steel cannon. This unique concept has also allowed other electric brands to see a radically different electrification.
IONIQ 5 N电动也有灵魂
Many fans who have experienced the era of fuel steel guns lamented: electrification has killed entry-level performance cars, and the difficulty of horsepower extraction is getting lower and lower, but the electric vehicles in the market are wasting their talents, focusing their skills on home style, driving has become an "upper-level game", and the contradiction between oil and electricity has become more intensified.
Until the IONIQ 5 N, which has a pre-sale price of 398,800 yuan, has a maximum power of 448 kilowatts and a maximum torque of 740 Nm.
N Battery Preconditioning: The battery temperature can be adjusted according to the actual conditions; Weight is a factor that needs to be considered in electric performance cars, directly affecting cornering and braking, and the N Brake Regen braking energy recuperation system provides an additional 0.6G of braking power, and there are enthusiast tests that the IONIQ 5 N has a shorter braking distance than the lighter Elantra N.
Equipped with a full range of technology, the IONIQ 5 N is capable of two laps at the Nürburgring and eight laps at the Shanghai International Circuit without sacrificing performance, a feat that many gasoline cars cannot achieve.
In addition, in terms of atmosphere, the engine sound, shift sound and vibration simulated by N Active Sound+ and N e-Shift will all feedback the vehicle status to the driver.
The N brand is electrified differently
All for driving, the IONIQ 5 N truly gives the choice of "oil and electricity" back to the user, relying on absolute hard power, rather than simply stepping on and creating confrontation. In the face of absolute charm, many "stubborn" fuel fans also accepted and made up their minds for the IONIQ 5 N.
"I'm a stubborn fan of fuel, but I don't feel more uncomfortable with the remarks of EV fans and the words of the manufacturer than the product itself, until the IONIQ 5 N really touched me with its strength and results, and I realized that I can actually fall in love with electric cars," said one user. Unexpectedly, the spirit of those performance steel cannons in the fuel era was even further carried forward by N in the electric era. ”
Corresponding to the product, there is also the layout of the N brand in the whole ecology of motorsports, taking the pre-sale rights and interests of IONIQ 5 N as an example, all the real rights and interests are related to the track - special helmets for racing, free upgrade of matte body color, N performance kit modification coupons worth 2000 yuan, track test drive experience coupons and N brand top domestic and foreign event viewing qualifications, and additional HDX Hyundai driving training qualifications and racing gloves and head covers are scheduled to be obtained before July 1.
For the N brand, Hyundai's continuous investment in technological innovation has long brought a different perspective to itself, some companies see electrification as a challenge and worry all day long, while the N brand sees another possibility to enhance performance and amplify driving fun.
As the first shot, the IONIQ 5 N brand will successively introduce high-performance electric vehicles into China, and "Never just drive" is the constant theme of all these models.
Original, or original
The products of the N brand, whether from the appearance design or all the technology that serves the driving, have made the fans at home and abroad shine in front of the industry, and the absolute originality + internationalization has also opened up a new horizon for the same, anxious and confused electric vehicles.
The design of the IONIQ 5 N and N brands, as well as the entire Hyundai car brand, has been internationally praised in recent years. In the domestic market, the necessity and importance of original design, because of the breakthrough results achieved by Geely, has been promoted to a new height, plagiarism may be able to quickly harvest some traffic, but can not precipitate the brand's heritage, put too much energy on the place outside the product, it is destined to not be able to harvest long-term value, and will never be able to inevitably join the price war, XX war.
In the overwhelming corporate scolding war, the information received by users is: enterprises regard cost and profit as everything, blind to the interests and opinions of users, ignore the originality and personality expression of products, and naturally fail to capture the essence in marketing. The essence of marketing is still to take the user as the starting point.
Wu Yijun, President of Hyundai Motor China, said, "We look forward to continuous feedback and suggestions from Chinese consumers, which is the direction of our progress." Hyundai Motor has set up the Hyundai Motor Racing Training Institute for the N brand track day, the N Unified Race and the international standard Hyundai Motor Driving Training Institute, which takes time and needs to be promoted by pioneers, which is what Hyundai Motor is doing.
▲Hyundai Motor China President Oh Yi-kyun
With absolute technical investment and sensitive capture of user emotions, Hyundai Motor and N brand are making a new self-introduction to their old friend China.