In the first half of 2024, in the context of volume flow, volume technology, and volume products in the automotive market, how to break the volume and expand the circle? On July 1, the first day of the second half of the year, Changan Automobile took stock of the first half of 2024 non-stop and started the second half.
Judging the 2024 Chinese auto market, Zhu Huarong, chairman of Changan Automobile, believes that the auto market has begun to gradually enter the knockout competition, or to gather strong high-quality brands, Changan Automobile has always adhered to the market-oriented, "not only the quantity of new energy development, but also the quality of new energy". For the future development of the automobile industry, President Wang Jun also maintains an optimistic judgment: "China's automobile industry will definitely have a good development."
The half-year sales data announced by Changan Automobile is remarkable: in the first half of the year, the group's cumulative wholesale sales exceeded 1.334 million units, a year-on-year increase of 9.7%; The sales volume of Chinese brand passenger cars was 821,000 units, a year-on-year increase of 7.0%; the sales volume of self-owned brand new energy vehicles was 299,000 units, a year-on-year increase of 69.9%; Overseas sales of own-brand brands totaled 203,000 units, up 74.8% y/y. "In times of change, we are encouraged to achieve such results, exceeding the industry average." Wang Jun affirmed the sales results in the first half of the year.
Global new energy: five major brands, vigorous and upward
Chang'an is a product-oriented enterprise, relying on products to "eat", in Chongqing dialect is a bit "honest". In the first half of the year alone, Changan Automobile launched 3 new energy products and more than 10 facelifts, and the product potential is fully open. As Vice President Wang Xiaofei said, Changan Automobile shows that it is "not afraid of volume", and is more towards the "new" and "expanding" to develop, which is not only the support of strong system strength and deep technical reserves, but also the innovative spirit and tenacity of Changan people carved into their bones. Under the changes of the automobile era, every step is based on the "long-termism" layout and planning, and follows the "third entrepreneurship - innovation and entrepreneurship plan" to implement.
AVATR delivered 29,000 vehicles in the first half of the year, doubling its brand awareness. With the new launch of AVATR 11 and 12, with the three core competitiveness of high-tech, high-value and high-value, people remember the "new luxury choice AVATAR", and the market awareness and scale are gradually opening. In the second half of the year, AVATR will fully enter the field of range extension, forming a matrix of "EV+REEV wings flying together, 4 models and 8 products" to meet the needs of diversified and all-scenario vehicles. Chairman Zhu Huarong commented when attending the special communication meeting of AVATR that AVATR should integrate the latest technology in the world, and autonomous driving must surpass old drivers.
Deep Blue Automobile's sales increased steadily in the first half of the year, with a total of 83,000 deliveries, and the industry ranking rose 4 places year-on-year. The Deep Blue G318, which was launched in June, redefined itself as a "new hard-core SUV with high technology", with 120 hours on the market and more than 14,126 orders. CEO Deng Chenghao introduced that Deep Blue is sharpening the brand and creating a new brand positioning.
It was revealed at the communication meeting that the product planning action in the second half of the year continued, and it is expected that S07 will be launched at the end of July, and L07 will be launched in September, and S05 will also be listed this year. Deng Chenghao said that it is expected to achieve monthly sales of 30,000 units in the fourth quarter, and build a new development pattern of "deep bit" of "state-owned enterprise Deep Blue, private enterprise BYD, and foreign enterprise Tesla".
The two major sequences of the Chang'an brand have formed a joint force to achieve the largest coverage of the mainstream population. In the first half of the year, Changan Gravity UNI-Z and UNI-V were the first to ride the new Blue Whale power system that Changan is proud of. Changan Qiyuan launched the A07, A05 and Q05 Zhenxiang Editions with "leapfrogging value and reducing dimensionality supply", and the sales volume exceeded 100,000 units in only 7 months, setting a new brand growth record, with a total of 72,000 units delivered in the first half of the year. Ye Pei, Executive Vice President of Changan Automobile, said, "In the involution environment, if you want more users, you must upgrade! The energy layer is advanced, the intelligence is advanced, and the comfort is advanced, so we should give you a better choice. ”
Through technological innovation, Changan Kaicheng has become a technology enterprise with smart logistics and new pickup trucks as its core business. In the first half of the year, the cumulative sales of 127,000 units, Chang'an Hunter was listed on March 1, has been leading the sales of new energy pickups, maintaining the first position in new energy pickup sales, and it is only three months before it was renewed and upgraded again, Changan Kaicheng General Manager Lan Xiangwen said that Changan Kaicheng with the core competitiveness of "both fierce and provincial calls", with the world's first super extended range pickup, to create a new value of global new energy pickups.
Accelerate the equal rights of science and technology: the new Blue Whale power on the left hand, and the SDA architecture on the right hand
In March, Changan Automobile released the new Blue Whale Power, which took the lead in opening the technical track of thermal efficiency, with a mass production thermal efficiency of 44.28% and a reserve thermal efficiency of up to 47.03%, realizing a liter of oil conversion of 3.63 kWh, which is the highest oil-electricity conversion efficiency in the world's mass production models. The media have praised "500bar, 1.45 stroke bore ratio, 150mJ ultra-high-energy ignition, the new Blue Whale These technologies are superimposed, and they are far ahead in the world".
Golden Bell Jar Battery 2.0, together with CATL, won the second prize of National Science and Technology Progress Award, and Golden Bell Jar Battery has made a breakthrough in life, safety, high efficiency and energy supplement. Chairman Zhu Huarong particularly emphasized that safety is the bottom line of power batteries, and we must not develop, manufacture and sell products that threaten the lives of users. President Wang Jun said that the National Key Laboratory of Intelligent Vehicle Safety is located in Chang'an, which has always been responsible for the mission of intelligent vehicle safety.
The new right-hand SDA architecture - "cabin and driving integration", based on software-defined vehicles, SDA platform architecture to build Changan Qiyuan E07, is an intelligent robot that can evolve, with the "world's only two" central ring network architecture. Changan Qiyuan E07, will be the first to be equipped with Chang'an's self-developed high-end intelligent driving function, the body of this car is equipped with 11 cameras, 5 millimeter-wave radars, 12 ultrasonic radars, and 2 lidars, in the words of Tao Ji, chief intelligent driving technology officer, "I have no people, I am better if I have people". CONNOR CLAAS HINRIK, DIRECTOR OF DESIGN FOR THE NEW CAR, PRAISED "THE E07 REVOLUTIONIZING THE TRADITIONAL WAY OF DEVELOPING CARS."
Technological progress has helped to achieve equal rights in science and technology, and L3 autonomous driving has been put on the road. On June 4, the four ministries and commissions jointly announced that the pilot project of intelligent networked vehicles will be carried out in an orderly manner, supporting the road access and mass production of L3 autonomous vehicles, and Changan Automobile has become one of the first nine shortlisted car companies. The SL03i is equipped with a Level 3 Traffic Jam Autonomous Driving System (TJP). President Wang Jun introduced that Changan Automobile is accelerating intelligent equality, allowing consumers to gradually enjoy the convenient travel brought by technological innovation, and promoting the continuous iteration of intelligent driving.
It is worth mentioning that based on the whole chain of "research, production, supply, marketing and transportation", Changan Automobile has built a "new digital intelligence factory", built a photovoltaic power generation area of 260,000 square meters, and achieved an overall increase in manufacturing efficiency by 20%, cost reduction by 20%, and carbon reduction by 19% through the innovation and application of advanced manufacturing technology, intelligent manufacturing technology, and green and low-carbon technology. Comprehensive use of 5G + WiFi6 communication, cloud computing, artificial intelligence and other technologies, in the factory to build 1,350 5G card points, all of which realize the networking of the cloud, real-time interactive communication, and create a unified digital base, to achieve the digital twin of the factory, and truly realize the transformation from manufacturing to intelligent manufacturing. In the future, many products of Chang'an Qiyuan, Deep Blue and AVATR will be born here.
Adhere to long-termism and localism, and accelerate the expansion of globalization
In the environment of "involution" of Chinese automobiles, Changan Automobile continues to deepen its technological leadership, enrich product diversification, and press the accelerator button to go overseas to "outreach" to the global high-value market.
From the release of the "Sea to All Rivers" plan in April 2023, after 14 months of layout and development, fully open the Southeast Asian market, and establish a production base in Thailand, DEEPAL S07 topped the BEV sales list in Thailand in April 2024, and DEEPAL S7 and Qiyuan A05 made their debut in the Middle East and appeared on the list of "BrandZ China's Top 50 Global Brands". Changan Automobile's globalization strategic path is further clear, and the "1+5+2" development layout is further concrete, which used to be called "state-owned 152 factory", and the sea has become a global "152" regional layout, which is both coincidental and inevitable.
Changan Automobile believes that only by adhering to long-termism and localism, fulfilling social responsibilities, transforming from "going out" to "going in", and providing value for local users, can all rivers be embraced. As President Wang Jun said, "The most difficult thing about globalization is not sales and business, but cross-cultural management." Mr. Krauss's willingness to come to Chongqing from Europe proves that Changan Automobile's culture is open. ”
Standing at the starting point of the second half of 2024, we are looking forward to the launch of the world's first mass-produced variable new car, Changan Qiyuan E07, and Huawei's Qiankun Intelligent Blessing Deep Blue L07, and other blockbuster new products, Changan Automobile will have more new surprises waiting to be opened. 2024 is the 40th year for Changan Automobile to enter the field of civil automobiles, and it is also a year for the in-depth development of digital and intelligent transformation.
"One goal, go together" is Changan Automobile's recognition of the efforts and gains in the first half of the year, and it is also the determination and confidence of the second half of the year, and it is the common belief of Chinese auto brands to move towards a world-class auto brand.