Post-80s singers gradually began to enter the emotional period, and post-90s singers began to become the masters of the music world, which has become a fait accompli in the Chinese music scene. But in fact, there is a new direction that has also begun to appear, that is, the post-00 singers have also appeared unconsciously, and the best of them have even occupied an important place in the market.
For example, Xu Binglong.
It made a good start for the post-00s singers
In the past two decades, the Chinese music scene has been in an upward development trend from a technical point of view, and this upward development has also made Chinese pop music more and more in line with internationalization.
But this kind of integration is also pros and cons. The good side is the improvement of arrangement, production and recording technology, which makes the musical works more and more textured. The disadvantage is that while the music emphasizes and highlights the technology, it is becoming more and more full, so that it cannot accommodate the space for the most essential emotional expression.
However, the so-called full moon is a loss, and the water is overflowing, or it can be said that it is ten years of Hedong and ten years of Hexi. The balanced world will always maintain a relative balance, and when the technology of music reaches a peak at a stage, looking back, people will definitely pursue something more inner.
For example, the youngest fans of this era will choose Mao Buyi, or singers like Xu Binglong.
Xu Binglong's music, technically, is certainly not complicated. His music has the simplest and simplest kind of freshness, pleasantness and beautiful sound of folk music, and it is the kind of creation and interpretation that does not require copywriting and interpretation, and can reach people's hearts.
But Xu Binglong's music is not that simple folk song. Although his music also makes extensive use of guitar and piano as the basis of the arrangement, it has a more refined creation, so that simple and fresh works, on the basis of maintaining the original taste, have a more elegant and delicate style.
Just like Taiwanese pop music, from the folk song era to the final golden age of the works, Xu Binglong's creation and singing, is a folk essence, but also has a well-crafted texture. This is the best balance point for popular music, and it has always been the law of development, and the history is of course always strikingly similar.
In the expression of his works, Xu Binglong also has both grounding and quality.
The theme setting and content direction of works such as "Aries", "Twins" and "Drama Essence" all make the written love songs have a unique and contemporary point, and complete the interpretation and expression of a new angle.
More importantly, the love songs that look ordinary are handled with a faint literary atmosphere with more concise words and more restrained melodies. And this literary and artistic atmosphere has finally completed the establishment of the twenty-year-old singing system belonging to Xu Binglong.
An era has an era of idols, and the idols of an era that are at the forefront will affect the fans, music and aesthetics that follow. At least from the current point of view, Xu Binglong's balanced music singing has also made a good start for post-00 musicians.
The term traffic in the traffic era can be negative or positive
In fact, Xu Binglong is also a traffic singer.
When it comes to traffic, many people will have a bad feeling. It seems that as long as the singer who occupies the edge with the traffic must be speculative, or sensational, and is in opposition to quality.
But just like the Internet singers of that year, the Internet is just a platform, the Internet is just a channel, some people speculate through this emerging channel, but more singers just use this new channel to push their own works. But once this group is stigmatized, it will make a lot of really good singers and therefore misunderstood.
Although he is a singer-songwriter and a literary singer, Xu Binglong also achieves a very high level at the level of data and traffic.
whereas
At the same time, the song "Aries" is still a divine comedy on the Douyin platform. The song is still that song, just because the vibrato platform is constantly being used, so that this song spreads farther, which also shows that the real good music does not care what platform to use.
At least
A phenomenon can also be a group image
There is no doubt that Xu Binglong has become a phenomenon singer among post-00s singers.
Although his debut is not long ago, Xu Binglong's works have even appeared in some talent shows in the form of cover songs. For example, in the new season of "Children of Tomorrow", Zeng Gangjie covered "Pigeon", and Li Mingjun covered "White Sheep", which is enough to show that Xu Binglong's creation has caused a fermentation effect among singers of the same era. In terms of regularity, this fermentation effect can easily continue to younger singers.
At the same time, while more and more fans accept Xu Binglong, it also shows that his influence has opened up online and offline, no longer just virtual traffic, because the real box office is precisely the best basis for whether a singer has truly become a phenomenon.
Traditional record companies, artists like to do from top to bottom, but also like to do large and complete, but as a post-00s singer Xu Binglong, obviously not this kind of road that is no longer suitable for the times.
Xu Binglong's music road is obviously a journey from the bottom up, just like many Internet grassroots, with his own works and temperament, forming his own audience and circle, and slowly spreading the circle layer, and finally jumping to a larger platform.
It's a design, it's a rule, still
From Xu Binglong' body, it can also be seen that the grass culture is not only a singer, but also a synchronous creation with the musician, and this creative process, in addition to the creation of the musician, is actually a mastery of the future.