Text/Lu Shiwei
Teacher Xu Huanliang is scheduled to hold the "Good Teacher Music Friend - Xu Huanliang and His Musical Friends" concert at the Olympic Sports Center Gymnasium in Nanjing on the evening of May 1, in addition to Xu Teacher's several proud protégés Lin Junjie, Adu, and by2 are determined to come to perform, at the same time, there are new generations of singer-level singers Liu Mingxiang and Lü Qiang, but Xu Binglong and Natto are also on the same stage to sing on the list, which is quite surprising.
Xu Binglong, who is born in 00, is the kind of newcomer who completely creates and enters the music scene based on feelings and experiences, publishes his personal music works through online platforms, and gets the attention and recognition of app users and becomes a new type of singer.
Like most music teenagers of the same age, the roads he has traveled are basically marked with traffic direction labels, such as he has participated in the traffic idol talent show "Children of Tomorrow", and the way to fame is also on the internet platform that calculates success or failure of traffic calculations, relying on a song published on the internet platform "Aries" and various controversies since his debut three years ago to become a topic figure in the music world and became a big fire.
The controversy over natto after 96 is even greater.
She is the most resistant network anchor singer in the current traditional music scene, the earliest is the b station singing to see the district up anchor, in 2017 into the Douyu live broadcast two-dimensional plate, by water friends called "bean number", "brain wide", "big knife vegetarian bean", etc., but also won the Douyu annual top ten peak anchor award, but also counted as the head anchor of the douyu two-dimensional section. In 2017, he released his first single "Accompaniment" through the NetEase Cloud Music Platform, and last year, he released two personal singles, "Second Cup Half Price" and "Naturally".
Newcomers like Xu Binglong and Natto, the current entertainment industry has a special label to post to them, called "traffic singer (artist)".
"Traffic singers" are a product of the Internet era. Nearly a decade after the old record era was ended by the Internet, it seems that it is difficult for people to see "superstars" like Lin Junjie, Jay Chou, Jacky Cheung, Zhang Huimei and so on whose strength and fame are juxtaposed.
For example, all singing artists who rely on "rapid gathering of popularity on various Internet platforms in a short period of time", whether they are idols or originals or singers, are collectively referred to as "traffic singers", such as: Cai Xukun, Yang Chaoyue, Mao Buyi, Xu Binglong, Feng Timo, Natto, Modern Brothers, etc., can be collectively referred to as "traffic singers".
Compared with Xu Huanliang, Lin Junjie, Adu, the representatives of the traditional recording industry, Xu Binglong Natto, this kind of traffic singer in the eyes of everyone and they should belong to two completely different camps, water and fire are intolerable, especially this performance is based on Xu Huanliang teacher as the reason and the theme of the theme of the music show, the candidates are basically Xu Huanliang teacher to personally select, xu teacher how to think, how to think of Xu Binglong, natto such artists to come to the same stage with Lin Junjie, Adu pk?
It is also conceivable that most people have such doubts. But Teacher Xu Huanliang did not see it exactly that way.
Teacher Xu said that now everyone is playing network live broadcasting, are playing vibrato, are taking the mobile phone to deal with almost all aspects of life, you in accordance with the traditional record industry system launched singers and music works, their carrier is not in everyone's daily consumption habits, even if you do well may not have the opportunity to be seen by everyone, artists and works are to rely on exposure and exposure to obtain recognition and benefits, This forces everyone to first enter the most mainstream consumption habits and models of the public to take the lead in getting exposure faster and establish a sense of industry existence."
Teacher Xu mentioned, "In fact, traffic singers are not all completely powerless only rely on popular Internet celebrities, there are many people with professional ability who are difficult to get opportunities on traditional platforms, so they choose the traffic path of network self-promotion.
Like Natto, in fact, she is a student of popular music singing at the Sichuan Conservatory of Music, and she is a very low-key "two-dimensional girl" during her school years;
Although Xu Binglong began to create works in his teens with self-contemplation, he was also admitted to the Zhejiang Conservatory of Music to study professional music production, he likes classical literature but his language style and way is very young and grounded, which is why his works have been repeatedly recognized by many post-00s audiences once launched and have been covered by various variety shows, we can't just ignore their real musical ambitions and abilities because of their debut. ”
Teacher Xu also said that the superstars of the old record era who often come to mind "juxtaposed with strength and fame" are actually survived and archived in the memory of most people after experiencing a fierce survival of the fittest to become "superstars" and "classics", which is also the result of the accumulation of high popularity (the term "traffic" was not popular at that time); in that era, there were actually many works and characters that relied on "self-bragging during the publicity period" but could not be left, which were quickly automatically deleted from the memory by the audience. After the Internet era flattened the threshold of platform channels, it was actually to make the "debut" simpler, and it was naturally dazzling in an instant; but in a long time, the law of "survival of the fittest" is still the same; more importantly, there must be a "methodology", not relying on luck! ”
In fact, traffic is like a double-edged sword, it brings enviable high benefits to traffic people, but also makes traffic people suffer from saliva and white eyes from all sides, the key is still: with the "good start" of traffic, can you hold it?
It is precisely because Mr. Xu Huanliang has always held this inclusive mentality of keeping pace with the times that he has become one of the very few "star-making masters" who can continue to create different types of newcomers in the pop music scene in the Chinese spanning four generations (post-70s to post-00s)! Last year, he cooperated with two post-00 singers and handed over beautiful report cards - Yi Qianxi's "Wonderful Just Started" and Xu Binglong's "Heart Matter" and "Drama Essence", which were all songs that dominated the major charts last year.
It is reported that Natto, who is currently temporarily sealed due to "b station and fighting fish robbery", will be launched after the "comeback" of the ban in June, which is produced and composed by Xu Huanliang himself, and these two new songs will be sung in the concert of "Good Teacher Musician"!
The stage is an inclusive place, Xu Huanliang said, anyone can go to stand on a stage, but whether they can conquer this stage after standing up depends on the real skill.
"Xu Binglong Natto and Lin Junjie Adu may not have the same way of debuting, but how different are there between them? How will the audience off stage accept them differently? It all depends on their specific performance on stage, and to be honest, I would love to see that result. ”
To be honest, we all want to know.
Then on May 1st, Nanjing Olympic Sports Center Gymnasium, let's see how the results are! If you haven't bought a ticket yet, it's going to be fast!