Summary: Does this mean that Rokid AR Lite is going to be?
On June 26, Rokid Global announced on the foreign social media X that its Rokid AR Lite had reached a milestone in Kickstarter crowdfunding of more than $1 million. So the question is, does this mean that Rokid AR Lite is going to become, in this issue's sharp review, let's talk about it.
什么是Rokid DE Lite
On April 20 this year, Rokid officially released a new generation of spatial computing suite-Rokid AR Lite, which consists of Rokid Max2 and Rokid Station2, and the domestic price is X499 yuan.
In terms of hardware, the Station2 host is very small and exquisite, with an aluminum alloy frame, which has a good touch and is easy to hold and operate with one hand. The Station2 uses the Snapdragon ® platform, equipped with a 5000mAh large-capacity battery for longer battery life, and has been upgraded with dual Type-C ports to support 18w while charging. The Max2 glasses use a titanium alloy hinge and the ergonomics have been optimised. On the basis of retaining the diopter adjustment, the Max2 has added intelligent interpupillary distance adjustment, a new generation of air nose pads, and a new soft temple to meet the wearing comfort of most people.
In terms of human-computer interaction, the AR Lite spatial computing set cancels the original front physical buttons and adds multi-finger and multi-gesture touch, which is the first for consumer-grade AR split devices, which means that in the operation of 3D content, users can seamlessly connect with the usage habits from mobile terminals.
The highlight of the AR Lite Spatial Computing Suite is the rich ecological cooperation. In terms of travel scenarios, Rokid will cooperate with Loong Airlines to create a "new entertainment travel plan" that will be launched soon; In the home office scenario, Rokid has also reached in-depth cooperation with Alibaba Cloud and Evernote, and Alibaba Cloud Disk has been configured for Rokid AR, and the excellent cloud storage capacity is systematically embedded in the new generation of spatial operating system YodaOS-Master. Rokid's future partnership with Evernote will allow users to view and edit notes on the Rokid AR device anytime, anywhere.
In terms of outdoor comprehensive scenes, the Rokid R&D team cooperated with Qualcomm Technologies to achieve a number of performance optimizations, and a number of functions of the YodaOS-Master spatial operating system achieved the expected results, perfectly achieving the ultimate display effect of three-window high refresh rate, meeting the ultimate pursuit of users for movie viewing, gaming, and office.
考虑到Rokid AR Lite的组成部分是Rokid Max2和Rokid Station2,Rokid AR Studio的组成部分是Rokid Max Pro(售价4999元)和Rokid Station Pro(售价3999元),Rokid AR Lite的总体配置要低于Rokid AR Studio,因此Rokid AR Lite可以看作是Rokid AR Studio的简化版或者说是低配版。 所以Rokid AR Lite的价格理论上要低于Rokid AR Studio,也就是低于8998元。
Abroad, the price of the Rokid AR Lite is as high as 749 US dollars, about 5446 yuan, and the early bird price is 479 US dollars, about 3482 yuan.
What is the point of crowdfunding
The so-called crowdfunding refers to the mode of raising project funds from netizens in the form of group purchase + pre-purchase. Crowdfunding takes advantage of the nature of the Internet and SNS to allow small businesses, artists, or individuals to showcase their ideas to the public, gain everyone's attention and support, and then get the financial assistance they need.
Generally, individuals or companies conduct crowdfunding, mainly to see its three major significance, as follows:
1. Get user stickiness: In the traditional community marketing model, most of the target users are established through clicks, likes, and sharing, while in crowdfunding, users provide real money, so the user stickiness established is obviously several levels higher.
2. Enhance brand awareness: Crowdfunding has a strong eyeball effect, which will cause extensive discussion among the public to a certain extent, which is also a kind of publicity, which is undoubtedly a good opportunity for enterprises to enhance brand awareness.
3. Reduce the risk coefficient: The saying that the master is in the private sector is not false at all, and crowdfunding can help us collect a lot of valuable opinions from the public, so that we can evaluate and improve our ideas and products.
As a unicorn in the AR field, Rokid completed nearly 500 million yuan in Series C+ financing in January this year, and will land three centers in Hefei. Since 2022, Rokid has received frequent financing, with a total amount of more than 2 billion yuan and a valuation of more than $1 billion. Therefore, it has a strong ability to resist risks, and it is engaged in crowdfunding on Kickstarter, which the author believes is mainly due to its ability to enhance brand awareness and user stickiness.
According to the report released by IDC, the top 5 manufacturers in global XR sales in 2023 are: Meta, Sony, PICO, Dapeng VR, XREAL, and Rokid is outside the top five and is divided into others.
Therefore, it has become Rokid's top priority to build brand awareness, increase the number of users, and increase product sales, and crowdfunding just meets Rokid's needs. By the way, participating in crowdfunding can get Rokid AR Lite at less than 35% of the market price, which is a great attraction for users who miss out on the early bird price.
Write at the end
Rokid engages in crowdfunding, which is intended to sell goods through low prices, and if the effect is good, maybe Rokid's future products will be sold in the form of crowdfunding, and Rokid has engaged in crowdfunding a few more times, which may make it one of the top 5 manufacturers in global XR sales.
As for why Rokid does not engage in crowdfunding in China, the main reason is that domestic crowdfunding has problems such as lack of supervision, lagging supervision, information asymmetry, and imperfect exit mechanism.
In foreign crowdfunding, in addition to the advantages of perfect mechanism, it is also conducive to Rokid to expand the market and expand the scope of product audience through the high popularity of the platform.
Text/Doflamingo (The pictures in this article are all from the Internet)
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