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Silence in the South Floods: The Collective Silence of Corporations, Celebrities, and Media

This year, the southern region has suffered severe flooding, however, compared to the rescue boom and media attention of previous years, this year's disaster seems to have been forgotten in a corner by society. Without the emergency dispatch of the rescue team, the continuous reporting of the media, and even the generous donations of enterprises and celebrities, why did there be such a silent situation/

Silence in the South Floods: The Collective Silence of Corporations, Celebrities, and Media

Be transparent

In recent years, there have been endless donations for social welfare, but few companies and celebrities will directly disclose the amount or items they donate.

Although as public figures, everyone should not be forced on their public welfare behavior, in the case of public donations, companies and celebrities who are unwilling to make public donations often cause public suspicion and misunderstanding.

As one of the most concerned groups in society, celebrities and companies can generously disclose the amount of their donations, which can reduce a lot of suspicion and misunderstanding, and let more people appreciate their donations.

This is why many people like those low-key charity stars, even the biggest stars have to go to the scene to volunteer.

Silence in the South Floods: The Collective Silence of Corporations, Celebrities, and Media

Nowadays, some companies and celebrities will donate through third-party platforms, and few will send relief materials directly to the affected sites, which makes people feel a little unreliable.

If companies and celebrities can send relief supplies directly like those volunteers, then many people's perception of them will change.

Such a low-key public welfare is also easier to move people, and today's companies and celebrities often choose low-key donations just because they don't want to cause trouble.

There are even some companies and celebrities who choose not to donate at all in order to avoid controversy.

Silence in the South Floods: The Collective Silence of Corporations, Celebrities, and Media

Nowadays, the whole society is in a state of charity fatigue, and the amount of donations and materials can no longer meet everyone's demand for charity.

However, some companies and celebrities are carrying out personal hype in the name of charity, which also makes many people disgusted with them.

By making public the amount or items you donate, you can not only reduce suspicion and misunderstanding among companies and celebrities, but also let more people know that these affected areas need more help.

Traditional media

However, the traditional media is now unable to explain the most important thing to do after the disaster is to spread the disaster situation and call on more people to help the people in the disaster area.

But nowadays, it is rare to see disaster reports in traditional media, but more entertainment gossip and entertainment news attract attention.

In the past, I saw some authoritative media still believe it, but now even they have become gossip news, so it is no wonder that this situation has occurred.

Although everyone can speak up and spread their voice through the Internet, the influence of traditional media is still very large.

As journalists, we should be careful when we encounter a major disaster, and we should not ignore the fact that the affected areas really need us to help them because we want to attract attention.

Through media reports, more people can pay attention to the affected areas, increase the pressure of public opinion, and make the rescue work smoother.

Resource overdraft

There are many natural disasters that occur every year, and the mainland is a country with a large geographical area and limited resources, so it often needs the support of resources from all parties when disasters occur.

Silence in the South Floods: The Collective Silence of Corporations, Celebrities, and Media

But now, because companies and celebrities are unwilling to donate money and materials, many resources cannot be reasonably allocated, resulting in overdraft of resources and emotions.

Although some companies will also raise relief funds or materials through their own channels, the amount that can be raised is limited after all.

If everyone can make their donation information public, then the whole relief work will be smoother.

Information explosion

Although there are much fewer traditional media reports than before, online media is becoming more and more prosperous.

You can say anything online, you can find videos and pictures about anything you want to see online.

And the speed of online circulation is very fast, and the news has been forwarded countless times before you can confirm whether it is real-time.

As a result, there has been a lack of exposure and coverage of the rescue team's operations, and public interest in this aspect has become less and less.

In the past, I saw that some rescue teams, doctors and nurses would take the initiative to expose the work they had done to thank them for their selfless dedication.

But now they have to choose to keep a low profile, for fear that if they are exposed, they will cause online violence.

Although the public opinion environment has changed, the big country in the East is still a relatively kind and simple country, and most netizens will not maliciously attack the rescue team.

Therefore, I call on these rescue teams, doctors and nurses and other warriors to do their jobs with confidence and bravely expose them, so that more people can know that you are doing such a great thing.

Silence in the South Floods: The Collective Silence of Corporations, Celebrities, and Media

The power of public opinion

Now the whole society has entered an era of universal communication, in the past, information dissemination had to be completed by special media agencies, and the speed of dissemination was still very slow.

But now everyone can get news information through mobile phones, computers and other terminals, and then forward and disseminate it through their own channels.

So it can be said that everyone is now a "journalist" and everyone can speak out, which also gives some information that was originally ignored a chance to be exposed.

In the age of information explosion, people's attention is distracted by various news events, resulting in less attention to certain disasters.

And it's circulating so fast on the Internet that it's been retweeted countless times before you even know if it's real-time.

However, although the new media also has many advantages, it also brings a big problem, that is, the authenticity of information cannot be guaranteed.

There is so much fake news circulating on the internet that it has been forwarded countless times before you even know if it's real-time.

Therefore, I appeal to everyone to be able to verify and verify some of the actions of the rescue team and other warriors before forwarding them.

Nowadays, many things are not just done by a few of us, but by the whole people.

epilogue

In modern society, the development of public welfare is inseparable from the support of enterprises and celebrities, and their open and transparent donation behavior can not only reduce suspicion and misunderstanding, but also allow more people to participate in charity. I hope that everyone can support the rescue work in the disaster area with practical actions, let the love and help pass on, and build a better society together!

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